Earlier this year, a consumer complained about a mattress product of a well-known furniture brand because the merchant made it clear that the mattress fully complied with the national flame retardant standard at the time of purchase and could not be burned and could be used with confidence. However, when the consumer accidentally dropped the cigarette butts on the mattress, the mattress was quickly burned into a large hole. If it is not found and handled in time, it will continue to burn.
The consumer is very puzzled, because it is a flame retardant mattress, why does it burn so fast ?!
Of course, smoking is not on the bed safety knowledge, but their mattress fire resistance should not be too bad. In response to the consumer's doubts, industry insiders pointed out that there are two major misunderstandings between buyers and sellers: First, the seller's so-called "mattress fully meets the national flame retardant standard" is not accurate enough. In fact, at present, China has not formulated corresponding flame retardant standards for household soft furniture. Second, the buyer misunderstood the definition of flame retardancy. The so-called "flame retardant" refers to not participating and accelerating combustion, not to prevent combustion.
There is "enterprise standard" and no "national standard" + detection is not strict: leading to accountability for accidents
"Use it with confidence, we are a big brand, and the flame retardant standards must meet the standards." The author found that for the question of whether the mattress is flame retardant, most software furniture shopping guides will give the above answers. According to the author's understanding, most of the "standards" in the merchant's mouth refer to "enterprise standards" rather than "national standards". Yuan Jiangbo, director of Ai Ruisi production center, told the author that China currently has no mandatory flame retardant standards for household soft furniture, but companies with export backgrounds or strict requirements on themselves will set up "corporate flame retardant standards" because everyone I have long realized the importance of "flame retardant" for upholstered furniture. Ai Ruisi is now based on the "California Fire Standard" as the flame retardant standard for enterprises.
In fact, the problem about the backward flame retardant status of China's furniture products has long appeared. The industry bluntly stated that the current status of flame retardant products such as mattresses, sofas and fabrics in the domestic market is: there are no mandatory standards, no mandatory factory testing Opportunities are used in flame retardant treatment, and accountability is difficult.
Although the consumer ’s above complaints were finally properly resolved, it was thought-provoking: soft household items such as mattresses, sofas, and soft fittings are distributed in almost every space. Are their flame retardant conditions good, and how about the flame retardant status? Once In case of fire, will they become helpers that hinder burning, or will they be the culprit in accelerating burning?
At present, the market is full of various types of upholstered furniture. Consumers are pleased with the wide variety of upholstered furniture. They are worried that they can only make selections based on the style and material of the product. They cannot start by identifying the internal filling materials. Industry insiders said that the soft furniture market is still in the stage of brand integration, and the unsupervised quality of the material selection is a drawback of the current development of soft furniture.
The software furniture market is still in the period of brand integration
Although the sales of some upholstered furniture brands have improved since the beginning of summer, the mixed status of the upholstered furniture market has not changed much.
At present, the soft furniture market is in a period of integration. The fish and dragons are mixed, and the brand is very confusing. Some small enterprises lack core competitiveness, fail to meet the standards in terms of technology and quality, or even have no original design. They are completely copied in style. Based on this situation, consumers are prone to fall into misunderstanding when purchasing soft furniture.
Many well-known upholstered furniture companies are also deeply concerned about the current market status. Consumers lack awareness of upholstered furniture brands. On the one hand, consumers are not paying enough attention to the furniture market; .
Easy for consumers: heavy style, light material
The author visited some home furnishing markets in this city and found that major stores are competing to open "sleeping areas". Software beds and the like are also varied. There are leather beds, fabric beds, leather cloth combined beds, health beds, etc., but their brands are as many as Hundreds.
Sofas and beds are indispensable furniture, and are the two main types of upholstered furniture. Upholstered furniture is indispensable and has established market demand, but the large and small soft furniture brands on the market are dazzling consumers.
Mr. Ma, who is choosing a fabric sofa, said, "Basically, I judge the quality of this sofa from the size of the brand, the color, size and personal preference of the sofa." Ms. Yao, a white-collar worker, holds the same view. It can be said that basically, I just listen to the introduction of the shopping guide, see if it is my favorite, and then decide whether to buy it. Basically, I do n’t understand it and I wo n’t identify it. â€
The author's survey found that most consumers value the price, style, comfort and after-sales service of sofas, beds and other soft-furnished furniture as much as Miss Ma. As for the quality of soft furniture, consumers have expressed that they do not know how to identify.
"When I bought the sofa, the salesperson suggested that I could smell the pungent smell of the leather sofa at the time of purchase, or I could buy samples that have been placed in the store for many months, saying that the smell will be reduced." Mr. Hao said.
So, can't these upholstered furniture really identify the quality? The industry believes that soft furniture is a more professional product, and it is not easy for consumers to easily identify the quality of the quality when buying. In addition, there is currently no environmental standard for soft furniture in China, which also makes it difficult for consumers to purchase.
Environmental protection and flame retardant standards are still missing
"With such a big brand, how can the flame retardant standards fail?" The author found that most of the upholstered furniture sales staff will give the above answer to the question of whether the mattress is flame retardant. According to the author's understanding, most of the "standards" in the merchant's mouth refer to "enterprise standards" rather than "national standards".
Industry insiders told me that China currently has no mandatory flame retardant standards for household soft furniture, but companies with export backgrounds or strict requirements on themselves will set up "corporate flame retardant standards" because everyone has long been aware of "flame retardant" The importance for upholstered furniture.
In fact, the problem about the lagging flame retardant status of China's household products has long appeared. Industry insiders bluntly say that the current status of flame retardant products such as mattresses, sofas and fabrics in the domestic market is: there are no mandatory standards, no mandatory factory testing, in Opportunities are used in flame retardant treatment, and accountability is difficult.
It is reported that some brands are planning to jointly develop the flame retardant standards for mattresses and recommend them to relevant national departments. In addition to the flame retardant standards, the standardization of the soft furniture industry is also extremely urgent for the requirements of environmental protection standards. Once the flame retardant standards are implemented according to international standards, it is very likely to cause hidden environmental risks.
At present, the domestic standards for soft furniture are limited to functional, durability and design aspects, and there are no regulations on environmental issues such as the release of harmful substances in products.
Today, more and more furniture is no longer a single wooden, and many will use materials such as glass, metal and even sponge. However, in the current national standard GB18584-2001 "Limits for Harmful Substances in Interior Decoration Materials Wood Furniture", the relevant detection methods are only for the formaldehyde emission of furniture plates, heavy metals in paint, mercury, cadmium, etc. The content makes regulations, but the total volatile organic compounds, azo dyes (decomposable aromatic amines) and other toxic and harmful substances contained in upholstered furniture are not stated. This has also led many soft furniture manufacturers to use the qualified formaldehyde emission as the basis for product environmental protection, and the overall environmental protection of the furniture cannot be objectively reflected.
It is understood that the three new standards for soft furniture that have been approved and are about to be released are "Limited Substances in Soft Furniture Mattresses", "Limited Substances in Soft Furniture Sofas", and "Soft Furniture Sofas" and July 1, 2012 The "Determination of Dimethyl Fumarate Content in Furniture" implemented in Japan has stipulated the selection of raw and auxiliary materials and production processes for upholstered furniture. For the first time, formaldehyde, dimethyl fumarate and azo dyes in upholstered furniture products The limit indicators were clarified. The definition of harmful substances has been increased, and the hazards of anti-flame retardants in mattress fabrics to the human body have been introduced, and five kinds of flame retardants banned are clearly specified. The "climate box test" method adopted in the new standard effectively compensates for the shortcomings of local destructive tests. No matter what kind of material is used for soft furniture, as long as there is an environmental index that does not meet the standard, it will be reflected in the comprehensive test results.
Small brands account for the majority of quality supervision is a problem
According to Zhang Chuanxi, secretary general of the National Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce, there are currently nearly 10,000 domestic furniture companies, and no more than ten well-known companies with an output value of more than 1 billion account for only 1%. Most enterprises are small in scale, the brand concentration and homogeneity are serious, and some small enterprises have escaped from quality supervision. Zhang Chuanxi believes that the integration of the soft furniture industry mainly depends on the market's own purification and the driving force of the industry organization.
Most of the well-known software furniture brands are concentrated in larger stores, targeting high-end consumer groups, and the stores have quality requirements for entering the brand. But home furnishing stores across the country are far more than that. The relatively low prices of scattered or wholesale small-brand furniture are the main purchase targets of a large group of consumer groups. How should product quality be guaranteed for this part of soft furniture?
Ai Ruisi Ning Chunde believes that the current ups and downs of small brands of soft furniture have resulted in uneven product quality, and the industry is in urgent need of integration. According to Ning Chunde, Ai Ruisi has a strict internal inspection process, from the supply of materials to the delivery of finished products, and the PMC department responsible for quality controls the entire process. Large factories can achieve this level not much, not to mention only A small factory with a dozen employees.
In addition to the product quality to be improved, the single product and serious homogeneity are also the problems that the soft furniture will face in the future development process. In this regard, Qiao Yinjun, Chairman of Feitong Furniture, said, "Homogeneity is normal and there is no way. Software furniture is rarely original in China. It is not that companies do not want to innovate. After all, innovation requires investment, and small brands do not have the funds and Design ability is better than innovation to follow the path of imitation. "
Gu Jiajia, Jia Yongguang also said: "At present, software products are product-oriented rather than design-oriented. The product homogeneity is too strong, the same style is just a change of color. But the current market environment is the first to consider how To survive, the long-term development of the brand in the future will still depend on the design and reputation of the product. "
Insufficient talent reserves, lack of funds, and malicious competition in the market restrict the innovation ability of the soft furniture industry. Some well-known enterprises have realized this, and Ning Chunde revealed to reporters that Ai Ruisi is innovating in product functions, model design, and the use of new materials. It is expected that there will be innovative new products in the second half of this year or early next year. Facing the market.
Affected by the regulation of real estate, the overall performance of the soft furniture industry has fallen by 20% this year. In Ye Dayong ’s view: “The impact of the large environment is a sad period for the soft furniture brand, but at the same time it can temper the market and eliminate excess "The brand is also a good thing." Insiders said: "The integration of the software furniture industry requires the coordination of the forces of companies, channels, and media. This process is undoubtedly painful, but it can achieve the effect of industry reshuffle."
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