At present, it is still difficult for various office furniture companies to rely on price wars to achieve certain development in the office furniture wholesale market. At present, the future development of office furniture companies that are still stubborn and take "quantity sales" can be imagined. In the era of products, office furniture companies can only go further and further in the era of brand competition only by developing high-quality product quality.
1. Big brand transformation and upgrade development of small businesses intensified the pressure to survive
In the fierce confrontation between Linlin and the head office, the office furniture industry has already shown a polarized pattern. With the intensification of competition, the situation of differentiation has gone deeper and more thoroughly. Do you want to fight the brand or the price? Hold on or surround? A realistic choice is placed in front of the office furniture company.
As the office furniture industry gradually matures, the differentiation trend of the office furniture wholesale market becomes stronger and stronger, and weaker and weaker. As consumers now pay more and more attention to brand consumption, some large-brand office furniture companies firmly hold a fixed market share. And, with a good reputation and customer loyalty, these large-brand office furniture companies continue to attack the city, recruit troops, and carry out a large-scale layout of brand stores.
According to Go Jiaju.com, it is understood that the strength of big-brand office furniture is increasing. On the contrary, some small and medium-sized office furniture companies are not so lucky. The rising prices of raw materials, the limitations of production technology, and rising labor costs have exacerbated the survival pressure of small and medium-sized office furniture companies.
2. Office furniture companies can only break through brand and quality
In the fierce competition, the limited market share has been eaten up, and the slack in the office furniture wholesale market has forced office furniture companies that were not strong in competitiveness to undergo transformation or stagnation. The brand concentration of big-brand office furniture companies is getting higher and higher, and the core competitiveness is getting stronger and stronger. In the reshuffle period of the office furniture industry, the transformation is still restructuring, striving for the brand or fighting the price war, the choice of the enterprise is self-evident.
During the reshuffle period of the office furniture industry, brands with competitive advantages will emerge one by one. Although the office furniture industry is highly competitive, since the office furniture products are rigid demand products, the entire office furniture wholesale market will not undergo disruptive changes. However, brand and quality are the magic weapon for office furniture enterprises to win. It is undoubtedly that flooring companies must continue to improve themselves and improve their brand characteristics from their own conditions when expanding their businesses and expanding their brands.
Editor in charge: Changzhou Go Jiaju
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Specification
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Thickness: 4mm to 150mm; Size: 1mx1m, 1.2mx1.2m, 1.22mx1.22m, 1.5mx1.5m. Density: 2.3g/cc. Produced by compression molding processing, moulding, sintering, cooling of suspension PTFE resin. Low temperature and high...
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