Customized furniture has become a business opportunity with great development potential in the industry

 

In today's booming real estate market, personalized decoration styles are gradually sought after by people, and customized furniture has also become a symbol of fashionable life. Most of the finished furniture on the market tends to be popular, and it does not necessarily match the consumer's home improvement style, nor does it necessarily match the consumer's personality style. Therefore, customized furniture is loved by more and more consumers.

 

 

With the growth of the new generation of consumer groups in the post-80s, custom furniture has ushered in rapid growth because it meets the requirements of modern young people who advocate personality and show their charm. Especially high-end custom furniture has accounted for more than 10% of the entire furniture market. Under this general trend, custom furniture consumption came into being, and gradually entered people's lives. In the home improvement market of Changsha, brands such as Midi, Dianshi and Random Home have all set foot in the field of customized furniture.

 

The concept of "home" is different for everyone. Everyone has their own dreams about home. Nowadays, with the gradual increase of consumers' personalized needs, those that are usually found in decoration and home stores Furniture products can no longer meet people with special requirements for the home environment, so more and more "custom" products and "custom" services are emerging in the home market. In the home furnishing market, "customization" has also become a "tide word" and "tide concept". In the home furnishing market, how to create a unique home improvement environment, make your own unique products, and realize your dream of home Every dreamed consumer's wish for home also requires the joint efforts of the home furnishing industry.

 

Home customization services become the norm

 

Nowadays, private customization in the home furnishing industry has become the norm. Whether it is a store, home improvement or brand, it provides various forms of customization services. For the custom furniture market, in addition to some large home furnishing stores, building materials, furniture companies, decoration companies, soft decoration companies, etc. have also crossed their own industry fields, extending their tentacles to other wider areas and making more changes. More integrated resources.

 

Many years ago, the cabinet brand Oupai, the overall wardrobe brand Holocaust, and the wardrobe brand Sofia, etc. have already taken the overall design concept into consideration and provided many families with an overall design plan for space utilization. For the home improvement company, every order it takes is the beginning of a new "home customization". Today's home improvement companies tend to be more holistic, from the early communication between designers and consumers, to the first draft of the design, and then To the purchase of materials and furniture styles, repeated discussions during the decoration process and the matching of soft decoration in the later period ... The equipment of the professional and even professional teams of the home improvement company, the whole design and construction, did indeed interpret the concept of home customization.

 

And consumers to buy furniture, to modify the size of the furniture can already meet the basic adjustments to improve the depth of the sofa, the sofa back and increase the thickness of the cut, fabric sofa replacement, plate dimensions and proportions of bookcases be adjusted, etc., It is already the most common question in the custom concept.

 

Customized service deeper

 

Nowadays, with the further deepening of customized concepts, consumers have more and more requirements, more refined and high-end customized concepts. Home customization has even become a trend in the home industry, or even a trend.

More decoration companies can not only meet the uniqueness of the overall design, but also meet the needs of consumers in more details and provide more exclusive services. Boloni suggested that as long as the product designed by the designer can meet the production needs, including providing consumers with exclusive patterns, exclusive colors, exclusive shapes and other services.

 

It is understood that Top 100 Furniture will launch furniture design activities that consumers and designers will participate in. Creative consumers can participate in the design of their own furniture to create their own private items.

 

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Customization is the big trend

 

Liu Chen, Vice Chairman and Secretary General of Beijing Household Furniture Association

 

At present, integrated design and customized services are already a directional trend, but customized services in the entire market are still in the initial stage. Customized services should be a complete product provided to the people. The industry must also adapt to changes in consumption and integrate resources as much as possible. Now the combination of the home furnishing industry and designers also needs to be closer. Today's consumers not only have functional needs, but also have spiritual needs.

 

Nowadays consumers buy furniture, so many brands in the home market may not be able to pick out a few products that consumers like, because the design cannot keep up, some good design products, and the price is very expensive. The industry association found a high-end designer brand to create an idea for the people called "12 Room", which is to design people for the integration of home improvement, and use lower cost to create an overall design space. This is also the industry's expectation for design improvement. Customized integrated decoration will eventually return to using design to improve quality.

 

Custom furniture requirements are stricter than standard furniture

 

Yu Xiusu, Vice President and Secretary General of Beijing Furniture Association

 

Nowadays, consumers are increasingly demanding personalization of their own families. The home environment and structure of each family are different, resulting in different personal needs of each family. Therefore, in the current market and the future market, "customization" All will be the direction of industry development. It is required that furniture enterprises not only have the ability to produce standard furniture, but also have the service of custom furniture, and promote the development of the entire furniture industry towards custom furniture.

 

Compared with standard furniture, customized furniture has stricter requirements and higher service requirements. To meet the various needs of consumers for the size, color, fabric, structure and function of furniture, this is also a test for the production capacity of furniture companies. Nowadays, the number of custom-made furniture in production products has risen to a certain extent, and it can also provide better custom-made furniture services. In the future, the demand for customized furniture will gradually develop towards refinement. (Editor: Peter)

 

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