Chengdu furniture "loan" into a new consumption model of high-end furniture into the home

Driven by the state, consumers dare to spend the money they earn in the future, Chengdu furniture companies can expand sales, and mortgage is also a good payment method for consumers. For enterprises, more customers can be reached in this process, but the risk is zero.


A person in charge of the Chengdu Construction Bank revealed to reporters that installment loans to buy furniture is a brand new attempt for bankers ’home improvement loans. From the previous color TV and furniture and building materials fields, it has expanded to the home level for the first time. This strategy of using credit cards as the main payment method, Will give consumers more choices to meet customer needs and needs. He also gave an example, for example, your credit limit is only up to 10,000, but if you buy furniture through a home improvement company, you can get a four-fold limit. It is reported that since the implementation of mortgage loans to purchase furniture in April this year, the people who came to consult have been in constant flow, and the response has been quite good. In this field, Chengdu, Sichuan's business volume is second only to Shanghai in China, ranking second in the country.


Furniture money coming out will become an innovative consumption model


"Spending tomorrow's money to buy today's things" is now becoming more and more common. Consumers' installment payment, car purchase installment payment and installment payment installment payment have become common occurrences. Recently, various furniture companies have launched joint interest-free furniture purchases with banks. Installment service. Loan to buy furniture, or it will become a discounted consumption model, driving a new development in the furniture industry.


High-end furniture into ordinary white-collar workers


The quality of high-end furniture materials, noble and decent design always attract the attention of many young white-collar workers who just joined the job, but from the current income level, they do not have the ability to buy high-end furniture, but their academic quality determines their Natural preference, and the growth potential of their careers means that they must have the strength to become high-end furniture consumers in the future. So many young people choose to pay by installments to build their dream home.


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