As people's requirements for sleep health and comfort increase, the market for bedding such as soft beds and mattresses has developed very rapidly. Not only are various new materials, new designs and new technologies emerging, but also products and markets are increasingly subdivided. Soft bed companies are striving to innovate and upgrade products, and seek differentiated development routes. A few days ago, the reporter visited the market and found that there are professional children's bedding brands. Compared with adult bedding, the price of children's furniture is often tens of thousands of yuan, which makes many parents exclaim that "can't afford it".
Product observation
Children's soft bed has bright colors, and the fabric and corners emphasize safety
From the perspective of appearance only, the characteristics of children's soft beds are still very distinctive. The reporter saw in the Panyu Jisheng Weibang Aidiqi store, a series of soft beds specially designed for children, stylish and cute, with imitation ships, rockets, cradle and other designs, and the colors are very bright and lively.
In addition to the aging design of shape and color, compared with adult soft beds, children's soft beds pay more attention to safety considerations and fabric selection. According to Sheng Yan, marketing director of Musi bedding, children's soft beds attach great importance to safety design, mostly adopt streamline shape, not only the corners are rounded, but also the entire bed frame surface is covered with a soft sponge. If the child bumps into it, he won't get hurt easily. At the same time, most of the soft bed fabrics are mainly made of natural cotton. For example, the soft beds of young children will choose soft and delicate fine velvet cloths, while the soft beds of teenagers will use more fashionable soft denim, etc., and they are all removable and washable. Wash and replace.
Children's mattresses are designed according to the physical characteristics of children of different ages
At present, children's mattresses have appeared on the market. These mattresses choose material combinations according to the spine characteristics and needs of children at different ages, and the design is more targeted. For example, before the age of 6 is a rapid growth period for children, weight and height will increase rapidly. At this time, the mattress for children to sleep needs to be soft and moderate, and have good support. Children over 6 years of age have a lot of exercise and need better relaxation and rest, so the mattress should use 3D materials and latex with good air permeability.
Market hit
Children's bedding is becoming more professional, with a price of tens of thousands, consumers exclaimed "too exaggerated"
In recent years, the development of soft beds has been very rapid. In the past, soft beds can be roughly divided into three types: fabric bed, leather bed, and leather cloth combined bed according to different wrapping fabrics. With the continuous improvement of people's concepts and requirements, the soft bed market has become more and more More and more subdivisions, there are now bedding brands and products specifically designed for children.
A few days ago, when the reporter visited major furniture stores , he found that there are many professional children's bedding shops on the Guangzhou market, which provide children and young people aged 0-18 with soft beds, mattresses and mattresses that are more suitable for their age. Pillows , such as Eddie, a professional children's bedding brand owned by Mousse, and Ikas imported from Spain. The reporter found in the interview that among these professional children's bedding, the price of soft beds and mattresses is only higher than that of the same type of adult products, and even far exceeds ordinary children's furniture and mattresses. The selling price is about 10,000 yuan. Some multi-functional child-mother beds are even priced at around 20,000 yuan, and the supporting professional children's mattresses are often more than 10,000 yuan. The entire configuration is often as high as 20,000 to 30,000 yuan.
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According to the sales staff of the Aidiqi store, children's soft beds will be more professional and more targeted than adult soft beds. At present, they mainly face the high-end market, and the price will of course not be low. A soft bed can reach 10,000 or 20,000 yuan, but Since its launch, it has been well received by the market because parents now pay more and more attention to children's sleep health and are willing to pay for creating a good sleeping environment for children. However, according to a random consumer survey conducted by reporters in major home furnishing stores in the city, there are still very few people who can accept such high-priced children's bedding products. Most consumers believe that such prices are "too exaggerated."
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Ms. Chen, who is planning to buy bedroom bedding for her son, believes that children grow so fast, the characteristics and preferences of each stage are very different, and they must be replaced at least twice before the age of 18, "This price is really unacceptable. "There are also consumers who ridiculed and said," This is a special offer for the second and third generations of the rich, and it has nothing to do with our people. "In the interview, a small number of consumers thought that if these children's bedding really resembled So professional, scientific, and expensive can be accepted, but I am afraid that this is just a marketing method or hype gimmick for merchants.
Consumer tips
Children use different pillows at different stages of growth
To have a healthy sleep, it is not enough to have a suitable soft bed and mattress, so many bedding brands have also launched professional children ’s pillows. Li Zhiyu said that compared to various adult pillows, children's pillows emphasize the applicability of stages. Different pillows should be used in each period. One pillow should not be used from small to large, and adult pillows should not be used for children. For example, the baby pillow, BB usually starts to look up after 3 months, and the cervical spine is forward curved.
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Therefore, in order to maintain physiological flexion and maintain a comfortable posture, babies start to use pillows 3 months after birth, and the height of baby pillows should be about 2 cm; for babies 6 months after birth, the height of pillows can be increased to 3-4 cm, pillows The texture of the core should be soft, light, breathable and hygroscopic, but it is not suitable to use too soft materials; the height of pillows for children from 3 to 6 years old is generally about 5-6 cm. Afterwards, as the child gradually develops and grows, it can be Gradually adjust the height of the child's pillow, generally controlled within 6-9 cm.
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