The "Eleventh" holiday is one of the best times to buy special offers. However, some merchants took advantage of this opportunity to play a false publicity stunt and sell outdated and old products, so that consumers are unknowingly enjoying special prices. Get "a knife". Recently, the sales promotion month of Yitong Home has been launched, but consumers are not worried: for example, there is a solid wood bed , it is indeed very special, but it is not possible to issue instructions for use and related material certificates; for example, the so-called 360-degree expert design consultant, Provide home improvement design, pipeline design, residential feng shui and other services, but in fact all services have not been opened ...
Man-made board declared "pure solid wood furniture"
Last weekend, reader Ms. Pan reported to the newspaper that Yitong Home Furnishing recently launched a special solid wood bed, which is actually not all solid wood. In response, the reporter visited the major stores of Yitong Home in Xi'an. The reporter saw that the label of this product indicated that the material was birch and did not indicate that it contained other materials. The sales staff of Yitong Home Technology Road Store said that the material of the bed is pure solid wood; and the sales staff of Beierhuan Store told reporters that the main structure of the special price bed is birch, and the rest is solid wood particle board, saying that this can also be regarded as solid wood Furniture.
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When the reporter wanted to read the instruction manual of the furniture, the sales staff bluntly did not, and other certificates that can prove the material of the product are all in the Beijing headquarters. After the purchase, the consumer only has the sales contract, the receipt of receipt and the unified product quality certificate. It is understood that there is no specific description of the product material on the warranty certificate.
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Man-made board lied about "pure solid wood furniture"
The staff of Xi'an Furniture Association pointed out that this kind of furniture containing solid wood particles can not be called solid wood furniture , and all solid wood furniture cannot contain artificial plates. The owner Ms. Pan said that it obviously contains solid wood particle board, how can it be said to be solid wood furniture? It should be clearly stated in publicity and sales, otherwise there is a suspicion of deliberately deceiving consumers.
Complaints caused by quality and materials are no longer new to the unified home. Similar things happen in Beijing, Shenyang, Xi'an and other places. In March of this year, the Liaoshen Evening News reported that Shenyang ’s owners bought MDF furniture after cracks in solid wood furniture turned out to be MDF. In the end, Yitong Household compensated consumers and apologized.
Unachievable "High Level Service"
The unified home promotion campaign also launched the "360-degree expert design consultant 24 hours service", and said that a team of nearly 1,000 domestic and foreign designers has been established in a unified store across the country to serve customers. And can provide consumers with home improvement design, pipeline circuit design, residential Feng Shui, garden landscape and other value-added services. However, the shopping guide of the North Second Ring Store said that this activity is only for customers who purchase goods, and only provides renderings of product placement, while other service stores are temporarily not available. As for the high-level designer team advertised, the store staff told us that it does not currently exist in Xi'an.
It is understood that Yitong Home Furnishing has hundreds of direct-operated stores across the country. It is very difficult to assign professionals with relevant knowledge in pipeline design, feng shui, and gardening to each branch, and it requires a lot of talent and capital. A domestic professional who specializes in European and American furniture and a strong brand with a background of a listed company points out that even if there are only a dozen branches in the country, even a dozen branches do not dare to say that they have this strength, and Yitong Home Furnishing wants to do this. One thing is impossible in the short term.
Relevant personnel from the industry and commerce department pointed out that although many consumers pay more attention to the related supporting services of products and expand the service field to attract consumers, advertising promotion still needs to adhere to the principle of seeking truth from facts, such as the promotion of unified home, suspected of false advertising.
The suspicious "foreign coat"
Milan International Furniture Fair is the world's top furniture design exhibition, and its development also leads the changes in the global furniture market. Yitong Furniture takes "from the American Collection of Milan" as its own slogan, which literally makes it easy to understand that its furniture products originate from Milan, or its furniture design originates from Milan. However, according to dominate the furniture to the staff, their furniture origin Guangzhou, not Milan; and Insiders pointed out that dominate the furniture design style does not come from Milan, even if Milan is the use of design style can be claimed from Milan, then, European furniture business Can claim that its brand originated in Europe, this approach is misleading consumers.
The reporter saw in the major stores of Tongyi Home Furnishing that the decoration style in the store is messy, there is no obvious area division, and various types of furniture products are not complete. Mr. Zhang, the owner of Fenglin Huafu, said that he has been to the unified furniture store many times. Most of the special furniture launched by the unified furniture are single pieces, and there is no matching series. , The restaurant's full range of furniture is difficult.
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Mr. Zhang said that the big- brand furniture in the market has perfect sets and new sets of products are launched every year. Yitong Home has hundreds of branches in the country and claims to design and produce it independently, but it is difficult to see in the store. When it comes to complete sets of furniture and new products, the true origin of their products is questionable. (Litian)
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