Focus on the market: clear prices or may take turns for Fuyun tricks
Following the implementation of the "clear code and real price" policy at a well-known furniture store in Beijing in March this year, its concept was officially unveiled for the first time, and many local netizens have also begun to look forward to the Nanjing home furnishing market. So, has the commercial upsurge of the furniture's real code and price have gone south ? Through interviews, the editor found that there are only a few furniture brands that implement clear prices, and there is no clear standard for the implementation of clear prices.
Many furniture stores in Nanjing sell furniture, but there is only one company that implements clear prices for all products. As far as furniture brands are concerned, only a few brands have called out the slogan "clear price" within the scope of the editor. When bargaining with some brands as consumers, the answers are all "marked price is the transaction price" ". However, the clear price is not a zero discount. "We have events almost every week. You can enjoy discounts as long as the event time comes." The manager of a European-style furniture museum introduced.
In addition to the brands that clearly promote "clear price", there are many brands that use "price discount" to sell. Some well-known furniture brands give fixed discounts on the basis of the price. Bian Guojun, a regional manager of a specialty store, said that except for special promotional products, discounts are uniform across the country. At the same time, some brands have room for bargaining. After learning that the editor sincerely bought, they all said that the price still has room for negotiation. "If you are sure, I can help you apply for a discount to the leader." The shopping guide of a furniture store in the furniture square said.
Behind the chaos: bargaining into a customary consumer psychology is a weakness
The furniture market price is artificially high, and it is difficult to really implement the real price. The price system and operating standards of various furniture brands are uneven. Behind such chaos in the market, many consumers have expressed some helplessness. Exploring its objective reasons, many industry insiders agree that for the time being, the general environment of the home market is difficult to achieve real price in the true sense.
Why is it so difficult to tell the price? During the field visit, "consumers have now developed the habit of bargaining, and the psychological discomfort without cutting off prices" has become the most common explanation. Therefore, most furniture brands seize this kind of consumer psychology and discount on the basis of the price, so that consumers can find a psychological comfort when buying. "Even if the price is clear, consumers will still think that we deliberately raise the price to make them money," said a shopping guide of a sofa shop.
To this end, online online surveys, relevant data show that 88.89% of netizens support the implementation of the clear price of furniture, but more than 60% of netizens believe that the reliability of the clear price is not high. The problem of "non-compliance", 55.56% of netizens choose to only focus on the transaction price. It can be seen from this that although consumers have expectations for clear prices, most people still doubt that the fixed thinking that the marked price is not equal to the transaction price is exposed.
Expert suggestion: shop around and decide product quality is the key
Since objective reasons in the market have made it more difficult to carry out clear and real prices, how should consumers be wary of price traps when buying furniture? The post of netizen "Xinmu" also aroused the reply of many netizens and industry insiders, "compared to the three without loss" represents almost everyone's voice. The netizen "Xiao Qiao's Happiness" replied, "Do more comparisons and do more homework." The person in charge of a website called for "more attention, more truth."
However, the netizen "lueck5666" 's sentence "the prices of hypermarkets are all artificially high, and they can certainly bargain" has focused a lot of attention. A netizen with an ID of "Mu Xin" sighed, "In order to save some money, it's really not easy to compare prices and bargains running around!" And other netizens have agreed.
In response to the current status of the price system in the furniture market, Gui Jianxun, secretary general of the Nanjing Branch of the China Furniture Dealers Association, said that the current business model is relatively special. For furniture companies that enter the store, the management rights of the furniture companies are borne by the merchants themselves. It is difficult for the market to form an absolute unity of prices. Therefore, he advises consumers to pay more attention to product quality when making purchases and make more comparisons through the Internet and other channels. The best for them is the best.
Vulcanising Agents,Vulcanizing Agent For Rubber,Vulcanized Rubber Properties,Used In Vulcanization Of Rubber
Jiang Xi Hi-Tech Technology Co.,Ltd. , https://www.hi-techmasterbatch.com