Recently, Wang Linpeng, the president of the actual home, publicly announced through Weibo that it will be the first to launch a clear price in the furniture industry.
The industry believes that the actual home move will clear the barriers for furniture price determination and prepare for the replacement of furniture that the government is brewing.
Wang Linpeng said that the actual home is ready to implement clear real prices, in addition to allowing consumers to avoid running between different stores to compare prices, it is also beneficial to the management and services of stores and businesses. "In the past, the main energy of store managers was to help friends at a discount, and they did not focus on management and service. For companies, measuring the quality of a salesperson mainly depends on whether he will interact with consumers, will it Fool consumers buy their own products. If clear prices are implemented, this situation is expected to be improved. "Liu Chen, Secretary-General of the Beijing Market Association Home Furnishing Branch, said that the furniture industry now has a" bad habit ", no discounts, no sales, 20% off 10% off is just a basic discount, 2% off and 3% off everywhere, the price of the product is virtually false.
The significance of the actual price of the house is not only to squeeze out the price. One of the most common claims in the industry is that clear prices will make furniture prices transparent, clearing obstacles to the determination of furniture prices in the policy of trade-in furniture that the government is brewing. It is understood that in order to participate in the trade-in of furniture, some companies may use the loopholes in the price of furniture to temporarily increase the product price to reduce the discount, or they will maintain the original price but increase the discount to disguise the special subsidy granted by the government to consumers. .
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