Under the current situation, the international economic crisis has been slowing down, and the domestic real estate control has not been reduced. For the furniture industry, export sales are blocked, and domestic sales are not smooth. It is really a situation of facing "domestic and foreign difficulties". Bureau, opening the market is a common concern of the furniture industry, and is also the goal of continuous efforts to break through in the industry, then to achieve this goal under the current situation, everyone is aware of the importance of channel reform, therefore, the author summarizes the following A typical way of channel reform.
Strong manufacturers leave the store to build independent stores
Brand independent stores are independent of traditional retail channels, including specialty stores and experience stores outside home stores. It not only has accurate customer positioning but also emphasizes the brand. It can not only display products comprehensively, but also flexibly plan large-scale marketing activities. However, it is not easy to open an independent store and make it develop and survive. It is necessary for the manufacturer to have a certain strength to open an independent store, which is why the big brands and well-known brands generally open independent stores.
Furniture brands have a long tradition of opening independent stores. Most companies such as Meikemeijia, Qumei and Super Comfort have adhered to the independent store route from the beginning. For example, Meikemeijia specializes in American-style exquisite home furnishing and manages its own brand products; Qumei Furniture and Red Apple both focus on modern styles and operate their own brand products. Most of these independent stores have a unified style and convenient geographical location. The advantage compared to hypermarkets is that they have rich products, complete product series and categories, complete product lines, and can fully display corporate products; independent stores are not subject to channels. It can also avoid the problems of high rents and vicious competition between brands, and has a striking brand image that can reflect the grade of the brand. In addition, the independent store's design style is accurate and sophisticated, and it is set to be mid-to-high-end and high-end.
In view of the development trend of independent store training law in recent years, many people in the industry speculate whether independent stores will compete with stores. Red Apple Furniture General Manager Wang Jiafeng said that independent stores are an inevitable trend in the industry. Products can also meet the needs of consumer experience, which are urgently needed by brand companies. Some people in the industry believe that independent stores are more used as a display platform and channel, rather than set up to snatch consumers. Wang Xiaobing, vice president of decoration at present, said that independent stores are not necessarily a trend in the home furnishing industry, but are an important platform for companies to display their own characteristics and let consumers understand and accept. Wang Xiaobing believes that the most important thing for independent stores is to combine the characteristics of their own companies to better allow consumers to experience the experience. Of course, it does not rule out that this way brings more profit growth points for themselves.
Collective electric shock of predators across stores
Home appliance seller electricity? In fact, this is already "news that is not news": last year, Fusenmei Home introduced B & W, Yongchang, JBL, Germany ’s famous, Cinemaster, KEF, and Yingke, etc., and settled in this year. Gold air conditioners, etc. were included. Red Star Macalline Shuangnan Store gathers Fang Tai, Shengshi Henglong, Midea, Ou Lin and other kitchen appliances brands; Bailima Kitchen and Bathroom Center also has the top products of boss appliances-a range hood with a price of about 40,000 yuan , The body is made of all steel, with LCD screen, you can also play MP4 ...... The home store predators collectively "electric shock".
This trend of cross-border operation just conforms to the "pan-home" culture. Furniture stores also sell home appliances, which not only increases the revenue of the stores, but also saves consumers from buying around home appliances. ", Most consumers said" raise their hands in favor. " Citizen Ms. Qian said: "It's always a matter of installing a house. Once you get it done, of course you have to run a lot less." At the same time, this "integration" also brings consumers the benefits of personal experience. Selling furniture and appliances together will inevitably make With the increase in the total consumption of consumers, the profit margin of the store can also increase, which is convenient for consumers to participate in certain large-scale preferential promotions. In addition, furniture and home appliances are purchased together, and the overall style and installation location of home improvement are more It is easy to grasp and reduces the cost of renovation and installation.
Regarding this positive change in the home furnishing market, industry insiders said that this really reflects the needs of the times from the market trend to the vital interests of consumers. I hope that the store can continue to improve and improve in more aspects and seize the single Opportunities for structural transformation to cross-border.
The home e-commerce experience hall is offline
After nearly 10 months of trial, Tmall loves bee tide home improvement offline experience hall ushered in new changes. On March 1, Tmall Love Bee Wave Experience Museum (formerly Taobao Mall Love Bee Wave) announced that it would relocate from Sihui East, a suburb of Beijing, to the "Chengwai Cheng Furniture Square", a commercial real estate center located in the South Third Ring Road of Beijing. The business area of ​​the offline pavilion will be doubled to that of the original pavilion, and the merchant brand will also double.
Relying on Tmall, the largest B2C platform in China, socialized household goods will be better realized through the original O2O of the offline experience hall, to better realize the "online shopping", "offline experience" and "one-stop delivery installation service". Seam docking and integration. It is understood that the new venue will be composed of 600 model rooms and shelf display areas. The furniture and accessories in the model rooms come from different businesses, including Quanyou, Chivas, Qumei, Ximengbao, Suibao , Op, NVC, Kebao Moen, Hansgrohe, Shengxiang flooring and other furniture, building materials, sanitary ware and other large brands. Provide consumers with more choices.
Out of the deep understanding of the development trend of the industry, actively participating in the changes brought by e-commerce to the home building materials industry has promoted the settlement of Tmall's love bee Chaocheng Home Furnishing Experience Museum. According to the person in charge, in the future Tmall Love Bee Chaocheng Waicheng Home Experience Museum will continue to integrate the O2O model of online and offline, that is, Online to Online, which means that merchants can display product information online and experience product services offline. Let consumers have a fuller understanding. Through such appointment-based consumption, household consumer groups can not only broaden the choice of products, but also make the most suitable choice for home decoration through online and offline comparison.
National expansion of furniture factory direct sales platform
Speaking of this, I have to mention a "black horse"-Xiangjiang Global Home CBD, which was killed in the home furnishing industry last year. Since the opening of the National Day in 2011, the achievements it has made are obvious to all, and all the sales it has created Myths also keep peers behind. The emergence of Xiangjiang benefited from policy guidance on the one hand, and the development of the home furnishing industry on the other. For the distributors of the majority of brand agents, the reduction of sales links, the effects of the reduction of logistics costs and storage costs are not to be underestimated. Domestic logistics costs have been high, and there are many difficult problems, such as the madness of refined oil prices, a variety of tolls, and so on. The warehousing costs that have been rising this year have also pushed back the pressure of dealers. Xiangjiang Home Furnishing's development strategy of "big business and big circulation" will change the characteristics of the "big market, small industry" of the home furnishing industry. Through a unified distribution and logistics system, it helps dealers reduce intermediate links and can directly purchase national brands in Chengdu, western China. Products, saving freight and logistics time, therefore, from the industry evaluation to the market response has achieved "well-known and well-received."
After the popularity of the Xiangjiang Global Home CBD became popular, the whole country began to imitate its direct sales model. Therefore, so far, the country has heard a lot of news about the establishment and opening of direct sales platforms of all sizes. The recently opened Shenyang Xiangjiang Home Furnishings Famous Building Materials and Furniture Factory Wholesale City has attracted attention from all parties, and its hot scene has made many citizens and people in the industry feel incredible, and the grand opening of the first wholesale price purchasing conference of Xiangjiang Home Furnishings in Northeast China The curtain also triggered a heated discussion about the home marketing model.
Shenzhen has also moved in this regard recently, led by the National Chamber of Commerce and Industry Furniture Decoration Chamber of Commerce and the Guangdong Furniture Chamber of Commerce, and organized a wholesale direct sales platform built by the factory. Jinhaima Furniture Factory Wholesale Direct Sales City is about to land in Shenzhen. Public brand furniture factories are stationed in Jinhaima Home Mall in the central area of ​​Shenzhen, creating an integrated wholesale and direct sales platform for exhibitions and sales, realizing direct face-to-face transactions between factories and consumers, reducing a large number of intermediate links, reducing costs, and keeping furniture prices below market prices by 50% to 70% , Greatly improving the home happiness index of citizens in Shenzhen and surrounding areas.
Stainless Steel Coil Tubes:
(1)Commodity name: Austenitic Stainless Steel Coil Tubes
(2)Process method: cold drawn/cold pilgered
(3)Material: TP304, TP304L,TP316, TP316L,dual grade 317L , 316Ti, TP321...DIN 17458 EN10216-5 TC1 1.4301 / 1.4307 / 1.4401 / 1.4404 ...
(4)Standard: ASTM ( ASME) ,EN, DIN, JIS and etc.
(5)Specifications: a) O.D.:1/4" -3/4"
b) W.T.:0.028"- 0.065"
c) Length:customized, max:1000m/pc.
(6)Delivery conditions: annealed & pickled
(7)Applications: widely used in petrol, chemical, pharmacy, foodstuff, machinery, spaceflight, war industry.
(8)boiler gas, hot water heating parts, hardware, shipping, power and other industries.
(9)Packing: packed by weaving bags, then protected by seaworthy wooden case.
Coil Tube,Steel Coil Tube,Seamless Weld Coiled Tube
YUHONG GROUP CO.,LIMITED , https://www.alloypipeline.com