With the continuous increase in the number of wealthy people in China in recent years, it has completely opened up the vast market of Chinese luxury goods. For the home furnishing industry, such a huge group of rich people, the biggest potential market is undoubtedly high-end custom furniture.
According to industry sources, the current domestic high-end custom furniture market is almost completely monopolized by international brands, or some rich people simply customize it from abroad and ship it back to China. This is undoubtedly an irony for China, which is the world's largest furniture producer. However, industry insiders also said that the industry has hidden a huge business opportunity. If domestic furniture companies can become self-reliant and create a reputation in the top-end high-end custom furniture market, they will surely ascend to the leading position in the Chinese home furnishing market in one fell swoop.
So, what are the requirements for success? The industry believes that first of all, you must have top designers. Design is the soul of high-end custom furniture. Only those designers who have the ability to penetrate things and have extraordinary talents can have the capital to compete in the high-end custom furniture market. Second, own your own brand. If you want to compete in the high-end customized market, you must position your brand as the highest quality from the beginning. This requires the establishment of a series of mature operating plans suitable for the high-end market from the beginning of the brand promotion and operation stage, thereby creating high-end luxury brands belonging to the nation. Third, we must have first-class service. For the high-end market, product quality is important, but service is the most important. In order to grab customers from a world-class custom furniture company, in addition to excellent design and well-known reputation, it is absolutely necessary to have services that allow customers to be impeccable and feel the supreme level.
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