In recent months, a shocking revelation about the wallpaper industry has caught the attention of Beijing consumers. Reports surfaced about Mabao wallpapers being sold in well-known stores at prices that were significantly lower than their official retail rates, raising concerns over inconsistencies between online and offline pricing. This situation sparked questions about whether similar issues exist in Shenyang’s wallpaper market, particularly regarding Marlborough wallpapers. To investigate, a reporter visited several home stores across different formats to uncover the reality behind Shenyang’s wallpaper trade.
What exactly is the “chain phenomenon†in the wallpaper industry? In simple terms, it refers to unauthorized reselling of products. A store may sell non-branded or third-party wallpapers under the guise of its own brand, often at lower prices without customers being fully aware of the discrepancy. This practice can mislead consumers and create confusion about product authenticity and quality.
During the visit, the reporter noticed that some smaller home stores did not clearly display their brand names. Instead, they offered a wide range of wallpaper brands, from lesser-known labels to well-established ones. When asked about specific brands, the sales staff only provided general information about materials and estimated costs, avoiding direct mentions of the actual brand. When pressed further, they simply referred to them as “Guangzhou-made†wallpapers, claiming they were reliable.
Next, the reporter visited a well-known domestic chain store. As soon as they entered, a sign reading “Imported fake, ten times loss†was immediately visible. Mabao wallpapers have long been trusted by Chinese consumers for their imported quality, but this also makes them more expensive. The question remained: does the same issue of unauthorized reselling occur in Shenyang’s Mabao stores?
Inside the store, a sales associate eagerly asked what kind of wallpaper the reporter was looking for and introduced two discount options. When the reporter requested something fresh and pastoral, the clerk presented two different wallpaper albums. Upon asking if these were Mabao wallpapers, the salesperson claimed there was no pastoral style available from Mabao. Instead, they said these were the best of the best from Marlborough. However, they admitted it wasn’t actually Mabao, just a similar quality to imported U.S. brands. When asked about cheaper options on Taobao, the salesperson quickly denied the existence of any official Mabao flagship store online, claiming all such listings were counterfeit.
To verify this, the reporter called the 400 number of the Mabao wallpaper distributor in China, posing as a customer. They asked whether “Best†was an authorized brand of Mabao. The customer service representative confirmed that they are the general agent for Mabao and Other high-end imported brands. If a store sells unauthorized brands, it would be considered a violation. They also clarified that Mabao does not represent the “Best†brand and expressed concern over the incident.
The reporter then asked if Mabao only had physical stores. The response was that Mabao had only one official flagship store on Tmall. Other online stores could not guarantee authenticity. Regarding after-sales service, the customer service team stated that both online and offline purchases would have the same support, but any quality issues would require contacting the 400 number directly.
Zhang Mingxiang, vice chairman of the Shenyang Furniture Association, commented on the issue. He emphasized that businesses must only sell products listed on their licenses, and the presence of unlicensed goods indicates poor oversight. While such cases are rare in regular shopping malls, when they do occur, it reflects a lack of responsibility from the store itself.
When it comes to buying wallpaper, consumers should be cautious. Prices vary widely based on material, origin, and brand. Domestic wallpapers can range from tens to hundreds of yuan per roll, while imported ones often cost several hundred or even thousands. Despite the price gap, many consumers still prefer imported brands due to perceived quality and environmental safety.
However, the problem arises when stores fail to disclose the true brand, origin, or after-sales details. Consumers who don’t ask enough questions may end up with low-quality products unknowingly. In such a scenario, can the so-called “imported brand†truly be trusted? The reporter urges buyers to stay informed, ask questions, and do thorough research before making a purchase. Blindly trusting sales pitches can lead to costly mistakes. Always keep your eyes open and make smart choices.
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