The key to improving the competitiveness of hardware locks

Due to the low level and low added value of China's hardware industry, brand marketing lags behind. Although it is the world's largest hardware producer, it is still not competitive in the international market. To increase competitiveness, hardware locks must expand sales channels and develop high-end products.

The current lock industry is relatively low, hardware protection patent protection awareness is weak. Even if the hardware lock company has an advanced patented technology, then similar products will appear in the hardware lock market. The low threshold of hardware locks in the current environment has led to confusion in the hardware lock market. The lock market infringement will happen from time to time. And the lack of brand awareness in the hardware lock market, the hardware market everywhere, there are brands, no brand, in short, is a mixed bag.

Although the doors and hardware locks are all downstream subsidiaries of real estate, starting from the supply and demand relationship in the market, hardware lock companies are subordinate to the door companies. After more than 10 years of development, while the strength of the door companies is increasing, their channels are constantly changing. Therefore, the demand for hardware locks is also changing subtly. Therefore, traditional hardware locks have long been unable to meet the needs of the door companies. Therefore, today's hardware locks companies should not stay in the demand level of previous years to view the current market, must have the consciousness of advancing with the times, meet the market demand, read the inside of door companies, and master the market demand for door companies. Only in this way can we seize the opportunity to increase sales and increase market share. Therefore, cooperation with the gate companies is very important.

Most lock companies are lagging behind in brand awareness for marketing and channel construction, and marketing teams are lagging behind. Therefore, lock companies should change the existing channel base, increase the human resources of the regional marketing team, actively open up new channels, focus on brand promotion, and strive for balanced development in the national market.

The focus of lock companies' attention is often the domestic first- and second-tier gate enterprises, and they are dismissive of numerous developmental gate enterprises, and lack the forward-looking nature of market cultivation. Through the investigation of Panjin and other small and medium-sized door enterprises in Northeast China, it is learned that since the company's monthly sales are small, the demand for locks is also small. Most of the gatekeepers stated that when we sought to cooperate with lock companies, most lock companies refuted the demand for locks and the relatively high cost of mold making. In recent years, with the rapid development of the real estate industry, people’s living standards have greatly improved, and they have responded to the needs of market consumers by fitting out well-built units, one-stop shopping, and one-stop shop-style renovations. This has saved people time and Avoid the hassle of picking.

In recent years, private enterprises in lock-in enterprises have suddenly emerged as the main force in the development of the industry. The transfer of European and American markets will become the key to expanding the marketing channels of the hardware lock industry in China.