In the smart home ecosystem, there are four main types of manufacturers. First, traditional building intercom companies provide integrated control platforms that include security alarms, home appliance control, and more. Second, home appliance manufacturers focus on networking and smart features for their products. Third, specialized manufacturers concentrate on lighting, curtain control, and other modules, offering switches and interface components to integrate with the first two types. Lastly, there are integrators who specialize in home theaters and background music systems, targeting high-end customers seeking premium experiences.
Traditionally, smart homes have been promoted through partnerships with real estate developers or decoration companies. These channels help introduce smart solutions into new residential projects or renovation projects. The primary customer base has been high-net-worth individuals, such as those living in villas or luxury housing complexes. According to statistics, China has around 1 million people with over 10 million yuan in assets, which limits the market size of traditional smart homes.
The next growth opportunity lies in the middle class. With a population of over 50 million people earning between 50,000 and 200,000 yuan annually, and another 10 million people with 10 million yuan in assets, this group is increasingly looking for better living quality, enhanced home security, and healthier lifestyles. They are willing to invest between 1,000 and 2,000 yuan in smart home solutions, making them a promising target market.
Looking ahead, the future users of smart homes will be mainly young and middle-aged individuals in economically developed regions like the eastern coast and central provinces. According to Baidu Index data, people aged 30–39 make up over 50% of smart home-related searches, followed by those aged 20–29 at around 30%. Geographically, the top regions are Guangdong, Beijing, Zhejiang, Jiangsu, Hubei, Shandong, Shanghai, and Fujian. In terms of cities, Beijing, Shenzhen, Shanghai, Guangzhou, Wuhan, Hangzhou, Tianjin, Nanjing, Zhengzhou, and Chengdu are among the most interested.
By the next three years, China’s digital home market is expected to reach over 50 billion yuan, growing rapidly to 100 billion within five years. Globally, the smart home equipment market is projected to double, increasing from less than 20 million nodes in 2012 to over 90 million by 2017.
In the future, smart homes will become more modular, customizable, and user-friendly, with plug-and-play devices becoming more common. Sales channels will shift towards retail, gradually reducing reliance on integration during the construction or renovation phase, which has historically been dependent on real estate and decoration partners. This evolution will make smart home technology more accessible and adaptable to a wider audience.
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