Smart locks will lead the smart home market in the next decade

Smart homes are hailed as the most important scene economy for future family life consumption. Therefore, they have attracted attention from all walks of life in recent years. In 2016, China's smart home output value has reached 80 billion yuan, and it is estimated that it will exceed 100 billion yuan in 2017 and will exceed 300 billion yuan by 2020.

Smart locks, an important component of smart homes, have also seen rapid growth in recent years. According to the 2017 White Paper on Application and Development of Smart Lock in China published by members of the IoT Partner Program Alliance of Alibaba United Dashman, FPC, and Hao Yuan (hereinafter referred to as “White Paper”), China’s sales reached 3.5 million units in 2016. The output value reached 8 billion yuan.

At the same time, the white paper also estimates that in 2017 China's smart lock sales will exceed 7 million units, and the output value will exceed the 10 billion mark. By 2020, smart lock sales will exceed 32 million units, and the output value will reach 64 billion yuan (according to the average intelligence of each set Lock 2,000 yuan).

It can be seen that the smart lock will be the biggest winner in the smart home field in the future. From the perspective of output value, the smart lock output value in 2016 only accounts for about 10% of the total output value of the smart home market. By 2020, the output value of smart locks will increase to about 20%. In other words, in the next ten years, smart locks will become the most promising investment in the smart home market.

In the next decade, smart locks are still the biggest

Why is smart lock still the biggest demand in the smart home market in the next decade? Why did the White Paper “Application and Development of 2017 China Smart Lock” issued by Ailibba, Duchman, FPC, Haoyuan and other members of the IoT Partner Alliance? Will sales volume exceed 32 million units in 2020?

I. New urbanization brings new opportunities. At the two sessions this year, Prime Minister Ke Qiang said that more than 13 million people will be settled in the city this year and the full coverage of the residence permit system will be accelerated. The advancement of new urbanization will inevitably push a large wave of rural population to the cities, and it will inevitably stimulate the demand for smart lock market.

Second, the second-hand dress up market can not be ignored. According to statistics, the total investment in real estate development in the first quarter of 2017 was 1,929.2 billion yuan, a year-on-year increase of 9.1 percent, an acceleration of 2.2 percentage points from the previous year, an acceleration of 0.2 percentage points from January to February this year; of which, residential investment increased by 11.2 percent. %. Therefore, for smart lock companies, the second-hand housing replacement market can not be underestimated.

Third, apartments and hotels will also be the traditional market for smart locks. According to statistics, at the end of 2016, China’s migrant population was 245 million people, a decrease of 1.71 million from the end of the previous year. Although the number of floating population in China has gradually declined after reaching a peak of 253 million in 2014, because the base of floating population is still very large, it is expected that the demand for renting by floating population will continue to be very strong for a long time to come. In addition, the hotel will continue to be the main market for the smart lock industry.

Fourth, the era of fine decoration is approaching, smart lock engineering market demand will increase significantly. Not long ago, the relevant state departments and many provinces and cities have successively issued relevant regulations requiring the full implementation of the renovation of commodity housing, which means that rough housing will gradually exit the market, and smart locks will also become the biggest selling point of hardcover housing.

It can thus be seen that smart locks are still the most promising investment in the market in the next decade, only at the national policy level. And judging from this year’s “6·18′′ “Double 11′′” and other online shopping carnival events, the performance of major brands has been very gratifying. Most companies have achieved a three-fold increase or more, and even some brands have achieved A good 100% increase over the previous year.

Cut the pain points of users and bring convenience and safety to life

No matter which industry, intelligence appears to be aimed at bringing great convenience to people's lives. For example, the emergence of smart manufacturing has greatly reduced the labor intensity of workers. With the advent of smart appliances, home appliances can be controlled before returning home. After returning home, they can enjoy a warm and comfortable environment. Enjoy the following comforts of a hot bath...

In the era of mechanical locks, many people had lost their keys and had been shut out by security doors; or they had returned home to find that the key had landed in the office, and had to return to the office to get back the keys; or they could come back shopping and make small packages. Back home, but also rush to find the key to open the door and other encounters and troubles.

The emergence of smart locks is to solve the many pain points and troubles caused by forgotten keys or frequent loss of keys during the use of mechanical locks. Smart locks can be unlocked through proximity cards, digital passwords, and fingerprints. In particular, fingerprints are widely used as unique biometric passwords on locks, making it almost as easy to open iPhone screens with fingerprints, greatly improving people's ability to unlock them. Convenient and quick.

It is also very convenient for homeowners. After the tenants move away, they do not need to change the lock core. It is only necessary to delete the fingerprint or certification of the original tenant, which is not only convenient but also cost-effective. Therefore, such a smart lock that can solve users' pain points must be the most promising market investment in the next decade.

In addition to convenience, security will also become the biggest selling point of smart locks. According to statistics from the Ministry of Public Security, the annual household loss caused by burglary is as high as 1,130 billion yuan. Therefore, in the next decade, security will have been the basic needs of the people most concerned, so smart locks will also be the best choice for door lock update iterations.

Home smart lock will usher in explosive breakthrough

According to the white paper, the current penetration rate of smart locks in Europe and the United States is 15%, and the annual sales are about 2.5 million sets; the Japanese penetration rate is about 40%, and the annual sales are about 1.5 million sets; the Korean penetration rate is the highest, reaching 80% or so. About 1.7 million sets of sales.

Although China's penetration rate has not reached 5%, it has entered a period of rapid development since 2016. Especially with 80,90 consumers gradually entered the marriage hall, the renovation of second-hand housing renovation, the demand for smart locks will also be further expanded.

Therefore, the White Paper estimates that the home retail market will grow at least 50% annually over the next decade. This shows that the home retail market has reached the critical point of breaking out.

In addition to retail, the demand for engineering is also huge. According to statistics, since the first quarter of 2015, real estate developers have been trying to attract high-end consumer groups with water-based smart home products. According to research data of AVC, an internet big data company, in the first quarter of 2015, the smart home furnishing project market has achieved a smart home allocation rate of more than 30%.

Among them, among the top 50 real estate companies, the proportion of real estate developers supporting smart home products led by China Vanke has reached 36.20%, followed by the 10.5% share of Poly Real Estate. Among the top 50 non-real estate companies, Guangzhou Zhaolin, Hainan Hailing, R&F Properties and other smart homes all exceeded 8%.

From the perspective of real estate developers, smart home products are mainly concentrated in high-end and well-decorated residential buildings, and the consumer groups are mainly high-income and young consumers. The main supporting smart appliances, smart audio and video, smart security, intelligent curtains and smart locks And other products.

Therefore, due to the huge market potential, smart locks will surely become the most promising investment in smart homes in the next decade.

Conclusion: Smart locks, in people's daily real life, there is a lot of rigid demand itself, and the smart lock has the safety and convenience features can meet the user's needs and bring a more cool user experience. Greatly enhance the quality of life. Under such circumstances, smart locks will undoubtedly have huge market value and will surely be the most promising investment in the next decade.