In recent years, capital has bet on the smart lock market. In 2015, US smart door lock manufacturer UniKey received a million-dollar A round of financing, and August received $38 million in Series B financing. China’s earlier technology company focused on Internet smart locks Ten million rounds of financing.
What kind of lock can be called "smart lock"? Titanium can be explained by the chief engineer: the most intuitive feature of smart lock is "de-keying", one is the human body's iris, brush face, touch and other creatures. The identification method opens the door, and the other is the commonly used remote control and mobile app to manage the built-in Internet smart lock with Bluetooth and WiFi. The Internet smart lock not only solves the distress of losing the key, but also has the advantages of remote management, real-time query status, violent door lock and alarm, and self-contained lithium battery charging, making the Internet smart lock the most ambitious “entry levelâ€. Smart home products.
First, the brain hole is wide open, how many surprises a smart lock will bring to living
When the Lei Jun founded Xiaomi in 2010, many people commented on how he dared to make a mobile phone. Lei Jun said that he did not do mobile phones but "Internet mobile phones." This case is equally intriguing in the smart lock industry.
Some high-end mechanical locks on the market, precise slot and smooth opening, people have to admire the maturity of the industrialization of door locks. The birth of smart locks has injected new blood into this ancient industry. Most people think that smart locks are just a function upgrade of traditional locks. Just like color TVs replace black and white TVs, the same channels and people are playing. The minority believes that smart locks take the opportunity to move the Internet to profoundly change the scene of people's home life. As the "lock" of opening the door is only the underlying hardware and physical carrier, but in the long run, the essence is the Internet. Once the Internet smart lock enters the scale of thousands of households, the scale is formed. The effect, the households become highly viscous users, will present a brand new business model.
In the interview, the founder and CEO of Titanium Smart Smart Brand, Zhang Zong, said that "Internet Smart Lock" is the "connection property" of the Internet in terms of product logic and strategic sense, which is superior to the "physical property" of locks. For three different phases:
The 1.0 version of the Internet smart lock connects the family or the occupant on the basis of the door lock closer. The user can check the family at home at any time on the mobile app, and can open it remotely for relatives, friends, nannies, tenants, etc., and check the switch on the App. Real-time status and history of doors, anti-locks, etc.
The 2.0 version of the Internet Smart Lock has begun to have the ability of “self-learningâ€. According to the big data that the occupants enter and exit, the corresponding instructions are issued. For example, if the elderly do not go out at home for 12 hours, they will automatically send an alarm to the children’s mobile phone app, and promptly remind them to go out for a walk, etc. Smart locks and intelligent algorithms combine to become more "smart" and more human.
In the 3.0 version of the Internet smart lock phase, as the installation base reaches the critical point and forms a network benefit, the Internet Smart Lock App can become a communication tool between the family and even the family; "Smart Lock + APP" will become the touch center of other smart home products. Docking more and more community O2O and home services, such as breakfast that is hungry at work in the morning, is automatically sent to the hands, gradually forming an open family life service ecosystem.
Second, the smart lock home market has an extremely attractive opportunity:
1. China has a population of 1.4 billion and nearly 400 million households. The market for smart locks is the largest in the world;
2. In Japan, South Korea and some European and American countries, the market share of smart locks accounts for more than 70%. Under the general trend of consumption upgrading, more and more young people will give up mechanical locks and adopt smart locks.
3. The local door locks are equipped with “Heaven and Earth Hooksâ€. The specifications of many foreign brands cannot match the domestic security doors, which has become a major advantage for domestic brands.
Of course, people's habits of using keys are deeply rooted, and mechanical locks have long service time. In the face of massive and scattered C-end home users, market education and promotion are more difficult, which makes Internet smart lock start-ups aim at bulk purchases. The B-end market, which requires more intelligent management of door locks.
Just in time to catch up with the "sharing economy" in the short-term (homestay) field, whether it is foreign Airbnb, or domestic short-term piglet rent, ant short-term rent, Tujia, etc. are faced with a thorny problem: strangers live in the landlord How to give the home key, after the checkout, the landlord should not change the lock core? The landlord who installed the smart lock has no such concern, the landlord can open the use permission for the tenant at any time, and can delete the user's access right after checking out. It is easy to calculate the rent, and soon the smart lock becomes the standard for short-term landlords.
Third, smart locks to imagine mobile phones become "mass consumer goods", there are still no small challenges
According to the data of the famous market research company statista, the scale of China's smart home market reached 40.34 billion yuan in 2015, a year-on-year increase of 41%. It is estimated that by 2018, the scale of China's smart home market will reach 130 billion yuan, and the compound annual growth rate will reach About 48%. The Internet penetration rate in China is about 50%, and it has good conditions for the development of smart homes, but the penetration rate of smart homes is less than 5%, and the potential is huge.
At present, the smart lock satisfies the B-end (enterprise user) operation and just stands firm, but the market with the largest door lock is still in the massive, scattered C-end (home users). It is clearer to analyze it with “pre-installed market†and “modified marketâ€. It is understood that China's housing stocks are expected to be 13.2 billion square meters, which can be used for 200 million people. It is ideal to install smart locks directly in the renovation of rough houses, new apartments and new hotels, but the increment is limited. In fact, 98% of the door lock market uses traditional mechanical locks. Therefore, the modification market of most home users in China is the decisive zone for the Internet smart lock industry.
Pvc Anti Slip Tape,Anti Slip Grip Tape,Non Slip Adhesive Tape,Waterproof Anti Skid Tape
Kunshan Jieyudeng Intelligent Technology Co., Ltd. , https://www.jerrytape.com