According to relevant investigations, the penetration rate of smart locks in Europe, America, and the United States has reached 50%, Japan, South Korea and China have exceeded 70%, and the installation rate of smart locks in China is still less than 3%. However, over 90% of the over 400 million households in China are willing to upgrade traditional locks to smart locks, which means that China’s future smart lock market will be expected to reach 100 billion yuan.
Smart locks have long been recognized as smart homes, and may become the "entrance" of smart homes, so many giants are optimistic about the development prospects of the smart lock market.
The industry giants of cross-border smart locks can be divided into IT, home appliances, security, communications, and other major industries. At present, the cross-border enterprises have won a major success in the non-communications domain. ZTE's smart locks were successfully deployed on the Jingdong crowdfunding platform and achieved great success. With more than RMB 20 million, they successfully entered the smart lock industry. 20 million yuan in the club and the top ten in the industry.
In the communications domain, Huawei did not directly enter the smart lock domain like ZTE. Instead, it has opened its own smart home systems and platforms to smart home related companies such as traditional smart lock companies and smart home appliances; in addition, Huawei has also turned to smart home appliances. Lock and smart home companies provide chip solutions that indirectly enter the smart lock industry.
In the IT domain, Lenovo action not only held a general meeting of shareholders in the near future, but also inviting investment, indicating Lenovo's formal entry into the smart lock industry, adding fire to the industry, and bringing the traditional smart lock business to the company with its brand and financial advantages. Small pressure.
In addition to Lenovo, Loongson in the IT* domain is entering the smart lock industry with chips and solutions. At the end of last year, Godson announced that its Loongson 1C100 fingerprint lock program has entered the product testing stage and has reached an agreement with Yongkang Kaifeng Group and Zhejiang Juli Group respectively. It is expected that the sales volume of 50,000 to 100,000 units will be achieved in 2017.
In the field of home appliances*, the success of the cross-border smart lock industry* is Haier. With its U+ smart home platform, Haier integrates smart appliances and smart security, making the smart lock become a member of Haier's massive smart home system. In addition, TCL, Skyworth, Rongshida, Midea and other home appliance giants have also entered the smart lock industry, and launched a corresponding smart lock products.
The smart lock is an important product of the security domain. Its security is directly related to the user's personal and property safety. Therefore, Hikvision and Dahua, which are security giants, have also been reluctant to give up this huge cake because of their smart locks. Therefore, it has logically entered the smart lock industry.
Under the hot background of smart locks, many emerging and Internet brands have also been spawned, such as Ding-eye smart, Ola smart door lock, Hangzhou Yunyou technology, Cloud technology, Sherlock, put disk, fruit plus, Sciener technology man, and Dragon. Smart locks and other Internet brands, these new brands subvert the traditional smart locks with Internet thinking, so that the public is increasingly familiar with smart locks.
In the hot background of smart locks, not only many emerging brands have emerged, but also won the favor of many investment institutions. Recently, Yunding Technology announced the completion of a RMB 51 million B+ round of financing from Harvest Investment and Red Star Macalline.
Prior to this, Yunding Technology also obtained three rounds of financing, which came from Xianfeng Huaxing and Lenovo Star Angels Round Financing (June 2014); Midea, LeTV, Lenovo Star A round of financing (April 2015); Fosun Group tens of millions of B round of financing (May 2016).
Not only Yunding Technology is favored by the capital market, Duchman, Guojia, Ola and Youdis have also obtained investment from related investment institutions. Among them, Deschman received RMB 123 million in Series A financing; last year, Guojia obtained nearly RMB 100 million in Series B financing; You Deisi received RMB 30 million in financing from Guangda Group; and Ola received RMB 3.8 million in Angels in the year of its founding. investment.
In addition to the major giants, the traditional smart lock business is also quite fight. Deschmann, Manshen, Cadiz, Musta, Huitailong and other actions are also frequent. On the basis of consolidating the advantages of the original project, Deschmann launched the Internet brand - Xiaoyan. The "Xiaoyu" series smart lock broke the record of smart hardware crowdfunding at the time with a crowdfunding amount of more than RMB 20 million. At the same time, the mainstream e-commerce platforms such as Suning Tesco and Tmall continue to maintain sales.
Kaidi Shi won the smart lock industry crowdfunding with K7 to 30.091 million yuan, Manshen iLockA5, iLock A entered the top 10 of the industry crowdfunding with the amount of 16.75 million and 1510 respectively; Huitailong had a brand promotion in 2016, And launched the cloud lock series products; will be still the hotel's smart lock * domain of the first sheep ... ...
Nowadays, the giants have already sounded the smart lock cross-border charge forward, and smart locks flying into the homes of ordinary people will soon become a reality. If you are still watching and waiting for the market to mature, it may not be your chance.
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