Brand and features - let Jinzhi cabinets look to the high end

After more than 20 years of development in the cabinet industry in China, the cabinet brands on the market have presented a pattern of contending. If you look closely, you may find that some brands have gradually shown an upward trend and gradually entered the high-end market of the cabinet industry. Jinzhi cabinets, a brand that combines all kinds of glory and pure custom routes, won the top ten brand awards of Chinese cabinets in 2014, and let the customized products full of personality once again sweep the Chinese market.

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China's cabinet industry was introduced from abroad. The cabinet brands that consumers came into contact with in the early 1990s were mainly foreign brands, so they formed a fixed mindset over time. Consumers generally believe that those long-established foreign brands are high-end symbols, so domestic cabinet brands can only toss in the low-end market.

Today, domestic cabinet companies are not losing to foreign brands in terms of product manufacturing and service systems, and even better in some respects, such as those that have won the top ten brands of Chinese cabinets, all of which are industry leaders. However, it is not difficult to find that many consumers still have a soft spot for foreign cabinet brands. This is similar to the current status of Xiaomi mobile phones. Although the products are good and the market valuation is good, Xiaomi has always been considered by consumers. The endorsement words of the popular mobile phone, when highlighting the tall, consumers prefer Apple, Samsung and other brands. For the cabinet market, perhaps the brand and features are the challenges that many companies need to overcome.

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Kam caused by the cabinet, while turning the high-end market, the first to find its own characteristics, "customization" concept, others do not dare to do product; on the other hand, the G O good home networks and other large platform for the brand to obtain rectification of names Increase brand awareness and reputation, change consumers' fixed thinking, and gradually accept Chinese big names.

I believe that in the near future, some domestic cabinet companies like Jinzhi cabinets can sail the Chinese cabinet market, achieve more achievements in brand building, bring more value-added cabinet products to consumers, and gradually make the Chinese cabinet industry gradually The world is in line, stepping out of the country and going to the world!

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