Functional tiles: the time to be a wave

In recent years, the development of functional tiles has accelerated, and the number of “family” members has also increased. However, compared with ordinary tile products, functional tiles still have a large gap in terms of product types and number of production companies. The degree is still relatively low. Although there are optimistic predictions from the industry, the functionalization of ceramic tiles is expected to become an effective way for the industry to break through. However, due to multiple factors such as technology, cost, market, and business management concepts, the road to functionalization of ceramic tiles is not smooth.

The owner of an antique brick brand in Foshan said: "I can live well with traditional ceramics. Enterprises can also develop. Why do you want to engage in things that I don't understand and are not familiar with?" He told reporters that in functional tiles. Before he became a trend, he was reluctant to develop functional tile products before the technical level reached a relatively high level. Traditional ceramic tiles have a broad market and are mature in research and development, production and promotion. They do not require much investment. For enterprises, traditional products are more labor-saving and more profitable. Especially for the development of functional ceramic tiles for more than ten years, the market is still tepid, and companies are more cautious in entering the field of functional ceramic tiles.

At present, companies that have made small achievements in functional ceramics hope that more companies can join them and make the influence of the market. Lin Jianming, an industry insider, said: "We hope that higher-end enterprises can do some functional products together. Functional products can only be done when they are done by one company. Everyone can do it together and benefit the whole industry. The selling point is also good."

The uneven production technology has also made it difficult to promote functional tiles. "Many companies are actually playing a concept. The strength and technical level of their enterprises are far from the development and production of functional tiles. The function of promoting products is nothing more than marketing." Functional tile manufacturers are skeptical.

Some functional tiles already have the corresponding technology, and some are still in the stage of playing the concept. The technical level does not meet the corresponding requirements, which is also a place where consumers have concerns, and the actual effect of the product cannot be guaranteed.

According to reports, functional ceramics as a general term for a large class of products, can list a lot of products with specific functions, their technical requirements are not the same. “Functional tiles are mainly divided into two layers in terms of technology. The first layer is the early functional tiles, such as moisture-proof tiles, anti-static tiles, etc. The technical requirements are not high, and the technology has matured. The market demand has been relatively stable and developed. The space is relatively small. The second layer is the functional tile to be developed, which has relatively high technical requirements. It is based on the original technical foundation and then developed according to the specific needs of consumers.” Early functional tile technology Although it is mature, the market is saturated and difficult to do; the technical requirements for areas with potential needs are relatively high, which is why some companies are not involved in functional tiles.

Production costs are also an important reason for restricting the development of functional tiles. Functional tiles, as a tile with other functions, require a higher level of technology and more expensive materials than ordinary tiles. "Our eco-nano-ion ceramic tile raw material is rare earth, the cost will be higher than the production of ordinary ceramic tiles, so the price is also higher." Lin Jianming said that the price disadvantage is the reason why the functional ceramic tile market is not competitive. Functional tiles are more expensive than ordinary performance tiles, but to varying degrees.

Despite a series of unfavorable factors, many people in the industry are not optimistic about the development of functional ceramics in the short term, but in terms of the current development trend of functional ceramic tiles and national policies, the future of functional ceramics may not be pessimistic.

The national “Twelfth Five-Year Plan” and the building sanitary ceramics “Building Industry Industry Twelfth Five-Year Development Plan” all require energy conservation and emission reduction in the manufacturing industry, not only in the production process, but also in the use of green products. Low carbon, energy saving and energy saving. Among the functional tiles, in terms of complying with national policies, the exterior wall tiles have been relatively successful, and they are also useful for the industry.

Speaking of solar panels, people in the industry can certainly count one or two companies that have been successful. Fujian Huatai Group is one of them. Huatai started to establish the world's first industrialized pilot production line for ceramic solar panels in 2009. In 2010, it established the first industrialized production line. Now the products have entered the stage of large-scale industrial production, and the market reaction Not bad.

It is understood that the company's ceramic solar sheet products will not produce pollution during the production process, water saving, power saving, product indicators have been tested by the National Solar Water Heater Quality Supervision and Inspection Center and the National Building Sanitary Ceramics Quality Supervision and Inspection Center, in line with or exceed National standards have reached the international leading level. The recognition of authoritative testing provides a tool for opening the market.

At the 2010 Shanghai World Expo, a “heat collecting wall” made of ceramic solar panels was successfully applied to the roof of the Expo Village Management Center, attracting many people's attention. This "collection wall" uses a black ceramic composite ceramic solar collector plate. The product is made of ordinary clay as the material matrix, and the surface is covered with vanadium-titanium black porcelain as the heat-absorbing layer (the black ceramic made of vanadium tailings is called vanadium-titanium black porcelain). The use of products at the World Expo has invisibly enhanced the product image, increased the reputation of the product and the credibility of its functions.

The outstanding performance of functional tiles such as solar panels and black ceramic composite ceramic solar collectors on exterior bricks may be a special case and cannot fully reflect the entire functional tile environment. However, the successful promotion of these products provides a good reference for other functional products. The orientation and support of national policies undoubtedly also give confidence to companies interested in joining the development and production of functional ceramic tiles.

In addition, the development direction of the ceramic industry and the continuous improvement of standards have also provided conditions for the development of functional ceramic tiles. At present, the draft standardization of solar ceramic tiles has been drafted, and there are several other standardization standards for functional ceramic tiles at the grass-roots stage. The formulation of functional product standardization has a greater boosting effect on the marketing and benign development of such products.

"In the future, the ceramic industry must develop in a differentiated direction. The differentiation is mainly reflected in the aspects of resource, functionalization and intelligence. Functionalization is one of them. It can be said that it is a development trend in the future, but it must be formed on the surface. The trend will take 10 to 20 years. In the next five or six years, there may be leading enterprises to do so, which can promote the improvement of functional tiles.” Industry revival Han Fu believes that functional tiles will form a trend, but This trend becomes a trend and it takes a long time.

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