The term "sanitary" has become a buzzword across multiple sectors, reflecting the growing interest in the bathroom industry. Despite the current challenges, the sector continues to attract new entrants, including small businesses eager to tap into this lucrative market. The ceramic sanitary ware segment, in particular, has experienced rapid growth, intensifying competition and creating significant hurdles for companies trying to stand out.
A manager from a bathroom company recently shared with Xiaozheng, an editor at Nine Building Materials Network, that the influx of external companies entering the sanitary ceramics field has been overwhelming. These newcomers were once just partners—such as dealers or raw material suppliers—but have now shifted their focus entirely to manufacturing. This shift has created a sense of concern among existing players, as these new entrants lack deep expertise in production processes, even if technical barriers aren’t insurmountable.
The real challenge lies in their lack of a clear production strategy. Once they enter the market, many rush to produce whatever products are currently popular. As a result, the market becomes flooded with similar items, leading to consumer fatigue and reduced interest. It’s no longer about quality or innovation—it’s about quantity and speed, which ultimately undermines long-term success.
Moreover, some companies with no prior connection to the sanitary ceramics industry have also jumped on the bandwagon. For example, chemical firms or machinery manufacturers have entered the space, often producing only raw materials or equipment. Their lack of understanding of the final product and market demands puts them at a serious disadvantage. In an already saturated and competitive environment, such moves can be risky and short-sighted.
This trend is not sustainable. The sanitary ceramics industry is no longer a “cash cow,†and the increasing number of players is driving down average profits. Many companies may soon find themselves struggling to survive, caught in a cycle of overproduction and declining margins. For those looking to enter this market, it’s crucial to approach it with a well-thought-out plan rather than chasing trends blindly. Otherwise, they may end up as another casualty in an industry that’s becoming increasingly difficult to navigate.Liquid polish are specialized chemical formulations used to enhance the glossiness of metal surfaces. They can be divided into types dedicated to stainless steel, aluminum, aluminum alloy, and brass based on different materials. Stainless steel Polishing Compound often use diamond particles or aluminum oxide abrasives to remove the oxide layer through chemical or electrolytic means, achieving a mirror-like finish and also providing rust-proofing. Aluminum and aluminum alloy polishing compound primarily use silicon carbide or acidic formulas to quickly remove surface imperfections under normal temperature or heating conditions, suitable for automotive and electronic components, and combining environmental friendliness and efficiency. Brass polishing compound are mostly acidic systems that can deeply clean the oxide layer and repair scratches, commonly used in crafts and pipeline renovation, with easy operation and full color. These polishing compound generally use environmentally friendly formulas, are convenient to operate, and are widely used in industrial manufacturing and home maintenance fields.
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