How to Solve the Problems in the Construction of IC Card System in Medium and Small Bus Enterprises

Of the 656 public transport companies in China, only 130 IC card systems have been approved by the Ministry of Construction. Most of the completed IC card systems are transit buses in large and medium-sized cities. The bus companies in most small and medium-sized cities have lamented the IC card system as a castle in the air. The reason is that the passenger transport market in small and medium-sized cities has less irregular passenger resources, and the amount of card issuance will inevitably be less. Accordingly, the cost is high. At the same time, the society has low dependence on public transport and government support is small; while the IC card system is a one-time investment. Large, small and medium-sized urban public transport companies have difficulties in building IC card systems.

Then does SMEs have their own advantages in adopting modern management methods to build IC card systems? The author thinks: The answer is yes. First, the mode of operation of public transportation in small and medium-sized cities is single, and it is easy to form monopolistic operations. Second, the construction of small and medium-sized cities' informatization system starts late, competition is limited, and it is easy to plan. It is easy to build a multi-function system with multiple cards and it is easy to get ahead of others; , Small-scale IC card system equipment technology is mature, the price is already very low, generally normal enterprises can fully bear; Fourth, but also the most important advantage is that the majority of small and medium-sized bus companies are lightly burdened by personnel, if you can use modern management methods to reduce production costs, It is bound to develop rapidly. The development trajectory of our bus company in Xiangyang City can roughly illustrate this point.

Fuyang City is a small and medium-sized city with a population of less than 600,000. It used to be called "Siberian, Anhui Province." Puyang Bus has basically no development since its establishment in 1972 to 1983. Its annual income has been about RMB 300,000, and wages are paid by borrowing money every year. In 1984, the party's reform and opening up policy brought new development opportunities to Shenyang Yangzhou Bus. The new leadership team to seize the opportunity to take the lead in reform, vigorously develop production, so that the rapid development of enterprises to the peak. However, after 2000, due to the intensification of competition in the passenger transport market and the sudden increase in the cost of oil materials, the traditional way of manual ticketing has increased the number of company personnel. Severe personnel burden has caused companies to fall into extreme economic difficulties. In 2005, on the basis of learning and drawing on the experience of brothers' public transportation, the company decided to take the road of science and technology. Reported by the Municipal Construction Commission and the Municipal Price Bureau for approval. From June, six months ago, 400 vehicles from the manual sales section were counted and no ticket sales were completed. The implementation of the one-for-one-vote system operation reform and IC card system construction was completed for all lines. application. In particular, since the completion and formal application of the IC card system construction in 2006, a qualitative leap has taken place in the bus and urban appearance of Xiangyang. The concrete manifestations are as follows:

1. The production and operation have achieved a transition from personnel-intensive to technology-based. The number of first-line production personnel has been reduced by more than 50%, which has reduced the burden for enterprises, and laid a good foundation for the transformation of traditional public transport modes into modern public transport management modes.

2. The operating quality, service quality, and public satisfaction with public transportation have greatly increased. In the past, various aspects of production, such as cheating on tickets, have also been eradicated. Car disputes and service complaints are basically eliminated.

3, two benefits greatly improved. Compared with 2004, the total passenger flow increased from 59 million passengers to 72 million passengers, an increase of 20%, and the ticket sales increased from 48.8 million yuan to 58.6 million yuan, an increase of 23%. It is expected that the ticket receipts this year will still increase by more than 5% compared with the same period of last year;

4. The image and quality of the city have been greatly improved. The way of getting off the front door and getting off the back door greatly improves the quality of passengers and the order of passengers. Without a coin, the card is swiped and the behavior of evasion of votes, forgery, and residual currency is cured.

How can small and medium bus companies solve the difficult problems in the construction of IC card systems? Our basic approach is:

1. Rational planning and careful design: Based on the city bus as a starting point, facing the city's urban and rural services as the focus

The scale of public transport IC card systems in small and medium-sized cities is not large, but it must adhere to the principle of “one card for multiple purposes” and implement the eight-character principle of “practical, reliable, advanced, and economical”. Based on the development needs, starting from the public transportation system, the overall plan is gradually implemented in a systematic manner. Can be designed in accordance with the three-tier scale: one is the transaction clearing and issuing card recharge system, the second is the computer management and data acquisition system, and the third is the consumer terminal, recharge, verification card and IC card issuance. In terms of safety, services, and standards, we must adhere to advanced nature and a high starting point, meet relevant standards of the Ministry of Construction, and be open at the same time. Therefore, according to the principle of one set of keys per city, we have approved the construction system integration of Fuyang City through the approval of the Municipal Construction Committee and the IC Card Service Center of the Ministry of Construction for the purpose of future expansion and application.

2. Take advantage of their own advantages to take the road of cooperation: The goal is to invest less, and provide more services.

In the early stage of system construction, we took full advantage of our own exclusive operations, and the competitive environment was relatively loose. While the financial industry and the communications industry have many service outlets and their competitive status and advantages, we have concentrated all our funds and accounts on one financial institution. Repeated screening eventually selected the China Construction Bank Fuyang Branch as a cooperative partner. In addition to establishing three operating agencies, service centers, and data collection centers, it also established nine recharge service outlets through cooperation. A recharge point. At the same time, Xiangyang Construction Bank invested 570,000 yuan to support the construction of our IC card system, which basically solved all the financial difficulties outside our in-vehicle device, resulting in a low investment in public transport, a lot of built-in networks, and convenient social recharge services. All sectors are satisfied with the good situation.

3, choose a good system integrator: do not take detours, healthy development

For most small and medium-sized public transportation companies, the construction of IC card systems is not only economically expensive but also lacking in most talents, and therefore has a great dependence on system integrators. Because the IC card system not only involves the internal management of the enterprise, it also involves the interests of tens of thousands of passengers, and even directly relates to the survival and development of the enterprise. However, the operation and management ideas and the implementation methods are determined by the system integrator in the early stage of system operation. Even if the public transport companies have their own ideas and requirements in the future need to improve operational procedures, it also depends on how the system integrators cooperate. Therefore, the choice of system integrators depends not only on their technical capabilities, but also on their understanding of bus operations management, but also depends on their business service concepts. Therefore, after repeated inspections, we chose Wuxi Huajie Electronic Technology Co., Ltd. as our system integrator. In the past two years, the guests have been in the same home. They not only summed up the experiences and lessons learned from the operation of IC card in Wuxi and many buses, but also implemented them in Xiangyang, which not only reduced the investment, but also improved the service quality and skills of IC cards. For example: The inquiry and report loss of IC cards take different approaches to ordinary cards and personality cards, so that we can deal with them properly in practical situations. At the same time, they have provided active cooperation and selfless support for gradually reducing card costs and developing multi-functional application services.

4. Interconnection with big cities: attracting and facilitating passengers

Whether a small city can have a big strategy is of great significance to the construction and development of IC card systems. Xiangyang City is a large agricultural city and one of the four major migrant workers in the country. During the planning and design of our IC card system, we used the Yangtze River delta region in Shanghai, Wuxi, Suzhou, etc. as one of our development strategies, and it also served as one of the highlights of our card issuance publicity, thus making us less than two. During the year, 100,000 cards were issued. Not only people in urban areas use IC cards for buses, many migrant workers also purchase IC cards as a fashion to go to Shanghai, Wuxi, and other big cities to go shopping and shopping. The monthly settlement amount between us and Shanghai Transportation Card Company is more than a few thousand yuan, and many staff from Shanghai to Shenyang travel on our bus.

5. Actively release and manage personalized cards: no holes are left in service

In January 2006, after the Liyang Public Transport IC Card was officially opened, we worked hard on operational management. First cancel the ordinary adult annual ticket and the student's annual ticket in three months, and always swipe to travel by car. The fare is 10% discount for adults compared with coin-operated ones, and 50% discount for students. The employees go through the car and apply for free card swiping. . Then, the city government was asked to approve the "Old Age Card" and "Special Card" for the free travel of the 70-year-old or older and revolutionary disabled soldiers and disabled*. After the promulgation of the "Provisions on the preferential treatment of disabled persons in Anhui Province" in May this year, We have also taken the initiative to contact the Municipal Disabled Persons’ Federation to provide a “special card” free of charge for blind persons with disabilities and persons with physical disabilities above class 2. So far, we have applied for a free travel card for all free riders who are required by national and provincial laws and regulations, and have applied for a discounted travel card for all primary and middle school students who need to ride in Fuyang. Construction has made our due contribution.

In the handling of the personalized card, on the one hand, we provide cardholders with warm services and follow suit, and adhere to the "four ones" service standard. That is to come to do card staff: a chair to sit, a cup of water to warm the heart, one-stop service throughout the agency, one-time completion. In order to achieve "four satisfaction": the government is satisfied, the functional management department is satisfied, the object to be cared for is satisfied, and the society is satisfied. Since last year, we have handled “old age cards” and “special cards” for nearly 30,000 free people. For 30,000 students, there are no conflicts or disputes. What's more is the gratitude of the caregivers, many cardholders are tears in their hands with free cards. On the other hand, we implement strict management of personalized cards. When the application is processed, the student's ID, the senior citizen's card, the disabled's certificate, the account book, and the ID card shall be combined for examination. One of the office's ones should not be left untouched. At the same time, a personalized card database has been established to carry out multiple inquiries such as name, age, unit, card number, etc. Personality cards are dedicated to special persons. Losses can be reported as missing, and non-individuals are required to lock the cards, and press the Xiangyang Public Transport No-sale ticket car. The vehicle rules can be used only after being punished.

Due to the strict management and use of various types of free concession cards, there are only two conditions in our buses that can be used for traveling. That is: coin and credit card. In the past, numerous false documents, relationship certificates, human identification documents and counterfeit money, residual currency, and less ticket-riding multi-car rides were eliminated, and various loopholes were completely blocked.

6, actively implement a multi-purpose card to build a multi-function system. For small and medium-sized bus companies, due to the limited availability of passengers, applications that only stop at public transport will not only fail to return investment, let alone develop. To this end, in the first half of last year, we improved the application of IC cards on buses and tried our best to improve service quality. On the other hand, we researched and developed multi-functional applications. By the end of 2006, the card system for enterprises and institutions has been launched: including employee card production, attendance, access control management, and security patrol. The campus card system includes student certificate production, campus attendance, security, and safari; Consumer system: shopping at shopping malls, refueling at gas stations and paying mobile phone bills. This year, according to the situation of many rural schools in our city and the large number of children of migrant workers, we have cooperated with the education department and the municipal working committee to actively carry out the construction of the cooperation platform for the Liyang home school, which has been welcomed by everyone. We have completed the technical preparation for IC card system construction in taxis, water, electricity, and gas charges. Through friendly consultation and cooperation, the plan is to gradually open taxis, water, electricity, gas and other charging systems, mobile phones, and telephone payment systems, so that IC cards can become electronic purses in the hands of the citizens and facilitate the people's daily necessities.

Some Experiences in IC Card System Construction:

1, leadership emphasis is the key

IC card system construction is a systematic project. Internally, it involves aspects such as enterprise management, production processes, resource allocation, cost accounting, benefit distribution, and job adjustment. External card transfer involves both the changes in people's usage habits and the changes in the travel benefits of many units. In particular, regarding the rights department, in the past, most of the vehicles used to pay for the car were partially paid or not. It is now paid for each time the card is swiped and the resistance is very large at the beginning. Therefore, we regard this work as a key task for enterprise reform and development. Li Deming, party secretary and general manager, personally went into battle. He personally interrogated and personally visited the site from the system design to every work step, every service process and effect. Externally, because some departments used to eat the big pot of public transport in the past, they are now dissatisfied with paying by bus. He resisted pressure to explain and sought support. In the internal organization of the enterprise, as long as the work needs are not vague. The Enterprise Development Department was established to be responsible for the planning, design, construction, implementation, internal and external settlement, and new project development of all systems. In order to facilitate the development of multi-functional applications, the company has been approved by the municipal construction committee to establish the Liyang Tongzhou Tongka Co., Ltd. and the external technical service department; the IC card service center has established the issuance and recharging of cards, the production of personalized cards, and external service work. The establishment of the cash register center responsible for vehicle cash collection, collection and collection of IC card data, and submission of operational data and publication of bicycle accounting; the establishment of the equipment maintenance group is responsible for the on-board ticketing equipment and IC truck equipment Maintain maintenance work. So that the entire work of a deduction. During the six-month period from June to December in 2005, the fare reform of all vehicles, the installation and commissioning of on-board equipment for unmanned tickets, and the design, selection, construction, and operation of IC card systems were completed without any work errors.

2. Operational reform is the foundation

Before 2004, we were all subsection pricing artificial tickets. In 2005, we first applied for a ticket system reform. After suburban lines with manual ticketing were reduced by 28.6% person-kilometer prices, they were still subdivided according to the five-digit system. One dollar, one vote system." Secondly, from May 26th onwards, the two-lane unlicensed pilot project will be implemented, and the ticketing reform will be carried out while no one is selling tickets. The reform will be completed in five months. Thirdly, on the one hand, the IC card system is being constructed on the one hand while the system is being restructured. On the other hand, the personnel transferred from the reformed system are trained and assigned to new jobs. After the completion of system construction and personnel preparation, IC card system trial operation was conducted in December 2005, and all the work was successful at one time.

3, team building is fundamental

Work practices have made us realize that whether it is traditional mode or modern mode of work, whether it is manual or high-tech work, people are the first. As a service window, bus companies have established a high-quality workforce when it is the first basic job. For this purpose, we adopt different training mechanisms for the required staff according to the nature of work: the core types of IC card system technical check-in clearing personnel, IC card service center business service personnel, cash collection center data summary personnel and maintenance personnel, etc. The technicians are required to provide technical training to the system integrators after examinations within the company, and to provide continuous training assessment and improvement in the work; cash register personnel and other supporting service personnel at the cash register center are transferred in the front line. After the training and assessment of the employees, they will be improved in the work; the driver team will be trained on the basis of on-the-job training and service work so that they can quickly adapt to the work; and a certain subsidy for living is given to the young ticket seller company that goes out of the car after no ticket is issued. , On behalf of the five funds, preferential training costs and other care measures, most of the arrangements to the company's steam training team for driver skills training, there are special skills arrangements to the company's three production departments engaged in a variety of business; for older, cultural bias Low staff are arranged to platforms, parking lots and branch offices to engage in platforms after proper training Services, parking services and vehicle sanitation cleaning. In this way, different transfer training methods were adopted for different personnel, which not only ensured that no one employee was laid off, but also enabled everyone to quickly adapt to the new work and ensured that the unmanned ticket sales and IC card system construction and service work were all successful at one time. There have not been any system failures and service quality problems in years. The level of vehicle hygiene and car service has also been greatly improved.

4, innovation and development is the way

Small and medium-sized bus companies must take a small investment in the development of the road to get good results as soon as possible to recover the investment. To this end, we make full use of the two major characteristics of IC card identity authentication and token-buying, and focus on innovation and development in the following four areas:

In terms of external operations and management, a personal card database and an illegally used lock check mechanism are created to strictly control the handling and use of the personal card so as to leave no loopholes.

In the aspect of external multi-functional services, it has established a card multi-purpose and multi-functional service system for enterprises in the urban and rural areas, campus construction, campus security, home-school interaction, and community security.

In terms of internal management: In combination with informationization and modern security systems, the IC card has become the golden key for modern enterprise management.

In the design and construction of the system network and the use of equipment: IC card equipment and unmanned ticketing equipment, intelligent management equipment docking each other, and strive to integrate. For example, in the early stage of the implementation of no-sale ticketing, we chose the station system to use the GPS satellite positioning automatic reporting station. The automatic report station not only improved the service quality of the carriage, reduced the workload of the driver, and promoted safe driving. An important reason is that the GPS signal should be repeatedly used to improve the utilization of the equipment. At the beginning of the slot machine we used the coin recognition device and there was no fake currency in our car. Now we have transformed the slot machine into a new type of intelligent slot machine that scrolls into coins, paper coins, counterfeit paper coins, digital records of paper coins, and data acquisition of credit card. After this work is completed, we will work with software integrators to develop a passenger flow survey system in an intelligent management system that combines GPS positioning signals, credit card data, and slot machine data. It can not only overcome the inaccuracy of infrared and weighing methods, but also reduce the investment in large quantities, which will make major breakthroughs in passenger flow survey systems that have been trapped for many years.

5. Difficulty and Insufficiency

(1) The small-scale and slow development of the system cannot fully satisfy the market demand of 9.6 million people in Xiangyang City;

(2) The application of large industries such as water, electricity, gas, and taxis has yet to be coordinated by related departments.

Conclusion: The insufficiency of IC card system construction is the patent of public transport companies in large and medium-sized cities. As long as public transport of small and medium-sized cities fully utilizes their own advantages and makes use of favorable conditions in all aspects, they must make concerted efforts to use IC card system construction as a breakthrough and use modern electronic charging. The operation management mode replaces the traditional operation management model, and adheres to one-card multi-use, continuous innovation, it will surely be able to come out of a successful road of IC card construction, application and development in small and medium-sized cities, and make due contributions to the construction of urban informatization.

About the Author:

Author Name: Li Deming Li Xingliang Title: Secretary of the Party Committee, General Manager of the Enterprise Development Department, Manager of Zhangzhou Tongka Company Work Unit: Xiangyang Public Transportation Corporation

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