Ceramic exports should be guarded against the "circle of crocodile"

Recently, the reporter learned from the quality engineer Liu Yamin of the Inspection and Quarantine Comprehensive Technology Center of Foshan Entry-Exit Inspection and Quarantine Bureau that in the first half of 2012, the ceramic products exported by Foshan Inspection and Quarantine Bureau totaled 25,587 batches, an increase of 13.23% year-on-year, and the total export value reached 7.05. One hundred million US dollars, an increase of 23.25%, of which 1,287 batches of sanitary ceramics exports, the total value of 24,223,700 US dollars, an increase of 6.34%. The top 10 countries in the Foshan Inspection and Quarantine Bureau are Brazil, the United States, Thailand, Mexico, Australia, Canada, Indonesia, Colombia, South Africa, and South Korea. The countries with the most growth are Egypt, Ecuador, and Indonesia, respectively. The increase was 376.59%, 300.80%, and 276.70%. Judging from the countries and regions that are mainly exported, the South American market is still the “big cake” that many companies are targeting. Liu Yamin pointed out that starting from 2010, in order to help enterprises explore emerging markets and export smoothly, Foshan Inspection and Quarantine Bureau has repeatedly negotiated and communicated with IEN of Ecuador, and ENEN recognized the certificate issued by Foshan Inspection and Quarantine Bureau. The certificate issued by the Quarantine Bureau can go through the customs clearance procedures. In order to further improve the export efficiency, the Foshan Inspection and Quarantine Bureau has established the “Guangdong Export Ceramics” based on the “National Key Laboratory for Building Ceramics and Ceramics Testing” and the “National Key Laboratory for Metal and Metal Materials Testing”. "Public Technology Service Platform for Building Materials" provides one-stop services such as information consultation, technical evaluation, technical training, testing and certification for import and export enterprises, from product inspection, marking and description inspection, on-site inspection and certification. The full range of consulting and guidance services has greatly facilitated the entry of Chinese ceramic products into the Ecuadorian market. Brazil is the host country of the 2014 World Cup and the 2016 Olympic Games. These two major sports events directly stimulated public construction in Brazil and promoted other related investments and market openings. Looking at the original text reprinted in the entire environment of Huaxia Ceramics Network, this year for the entire ceramic industry, whether export or domestic sales is not optimistic, can be described as internal and external difficulties, on the one hand due to the impact of the overall domestic environmental situation, real estate control policies, ceramic upstream suppliers The raw materials have risen and the product homogeneity is serious. In order to increase the market share, some enterprises have fought price wars and small profits but quick turnover, which has led many companies to be in a state of low profit. Some companies such as Polaroid have been exposed to the market environment. The door was closed due to the influence of other factors. On the other hand, Foshan is an important ceramic industry base in the world, so ceramic tiles have become the most export-oriented commodities in Foshan. It is understood that Foshan Ceramics has encountered many anti-dumping cases in India, South Korea, Pakistan, Thailand, the European Union, Brazil and other countries and regions in the world, and the annual anti-dumping cases are gradually increasing. The so-called "crisis" is dangerous. In this interview, some enterprises said that under the dilemma of so-called internal and external difficulties, the brand advantage of enterprises is particularly important, and they will continue to adhere to the brand road. For export-oriented enterprises, they will continue to increase efforts to develop other emerging markets, such as the markets in the Middle East and Southeast Asia, so that the countries and regions where enterprises export will diversify. Regarding the phenomenon of diversified development in this region, some insiders said in the interview that the current situation feels like being caught in the "circle of crocodile". The original meaning of the so-called crocodile rule is that a crocodile bites your foot. If you try to break your foot by hand, the crocodile will bite your foot and hand at the same time. The more you struggle or move, then The more you will be bitten. So if the crocodile bites your foot, the best way is to sacrifice this foot. According to the principle of "crocodile rule", when a company's products are exported to a certain country or region, if you encounter serious local anti-dumping or poor purchasing power, do not stick to this place, but think more about how to spread the risk. If necessary, consider choosing to evacuate or shift the center of gravity.

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