People's Housing Review: Beware of the Social Responsibility of Developers

Once a sensation in the country, Beijing’s “fragile building” once again became the focus of news. This community-protected community called Mingyue Bay, which was found to have serious quality problems in 2011, was ordered by the government to push down reconstruction, and requested January 20, 2012. Make a room. However, in the past half year from the deadline for the delivery of the house, the developer Sun Moon Real Estate Development Co., Ltd. has entered an embarrassing situation of indefinitely postponing delivery of the house.

“House crunchy” has become a typical sample of the rubbish slag project for a time. Delayed delivery of the house has been a pinch, but it still can not escape conscience torture. The quality of the house is the bottom line of the developer's conscience. As a company, this is also the bottom line of its social responsibility. In order to make huge profits, throw away their conscience, erase their responsibilities, desire to smoke, and ultimately pay a terrible price, they can only say that they are at fault.

Although Mingyue Bay has become a typical representative of "crushable and brittle", this is not an isolated incident. In the process of building an affordable housing, it is urgent to beware of the social responsibility of the developer's "bean curd residue." In the next five years, China will build 36 million sets of affordable housing, and at present, the task of starting 10 million sets of affordable housing across the country has been completed.

The number of start-ups has gone up, and the quality of affordable housing construction has increasingly attracted the attention of the entire society. Behind the exciting numbers, there are deep hidden concerns, and the bottom line to protect the quality of the rooms has been frequently broken through. Compared with commercial housing, the profitability of affordable housing is relatively low, which makes developers who are accustomed to high profits unfit. Driven by interests, it is not uncommon for people to cut corners and cut materials, cut costs, and collect private interests.

Previous media reports that some elevators in Wuhan City failed to secure elevators, door fights, and exterior wall insulation materials collapsed overnight; in Wenchang City, Hainan Province, 345 tons of weight deviations were severely lower than the national standard of “thinning bars,” and they flowed smoothly. The housing project for affordable housing; a group of elongated “slimming” steel bars in Nanjing, with an original diameter of 8 mm, with “slimming” being a little more than 7 mm in diameter...

In some places, the protection of the room can be worn on the floor; a wall can be punched with a fist; a pit can be stepped on with a foot. The people's livelihood project was built by the developers, the props in the movie, and the dangerous houses in reality. Such bean curd slag projects may face unpredictable risks if the owners live in. According to industry sources, the final result of cutting corners and materials will affect the owner’s living environment and comfort, and change the earthquake resistance level of the house.

Safeguarding the building of housing is about the well-being of the people. It is about the stability and harmony of society and the credibility of the government. However, developers regard such an important livelihood project as a child's play, as a cash cow for getting rich, disregarding their own social responsibilities and corporate ethics, and building a popular project into a “black heart project”, which has overstepped the basic moral bottom line and lost it. human nature.

Deputy Prime Minister Li Keqiang emphasized that “housing is a major project for 100 years. Safeguarding the housing is a government-led livelihood project. We must adhere to high quality and strict requirements. We must 'zero tolerance' the quality problems found, and we must seriously investigate the responsible units and responsible persons. We must not be soft-hearted.” Obviously, to allow the people to live on secure houses, it is not enough to rely on corporate self-discipline. There must be a multi-pronged approach so that developers who are not socially responsible are afraid to misbehave.

The author believes that the "residue slag" of the developer's social responsibility is the reason for the frequent occurrence of bean curd slag. Similar developers are not uncommon. They dare to ignore the quality of social housing and abandon their social responsibilities. The reason is that the related system is not perfect.

Therefore, it is necessary to improve the inspection mechanism and supervision accountability mechanism, and implement the access system. For the developers who construct the bean curd slag project, they must be disqualified, and real estate development can never be carried out again and accountability should be held. At the same time, it is also necessary to protect the rights of homeowners, strengthen the public's right to speak, and make good use of media supervision. Only in this way can we remove social responsibility "tofu slag" developers, in order to allow people to live in the room.

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