Judging from the development trend in recent years, e-commerce is developing rapidly and constantly squeezing the market share of physical retail enterprises, while the e-commerce market for home building materials is also doubling. There is no doubt that e-commerce is definitely the mainstream trend in the future. This is like a powerful "stimulant", which has inspired many furniture people to constantly "rush into the e-commerce city". It is simply "not afraid of the broken bones, leaving traces in e-commerce."
ASNAGHI Xiaobian knows that it is difficult for furniture companies to develop their own e-commerce
The furniture industry has been developing for 20 years. With the rapid development of the real estate industry and the development of the furniture industry, because the furniture has no core competitiveness, 90% of the enterprises have a rough operation, and the department store and home appliance industry Business management is still incomparable in marketing strategy, it can be said that it is five to ten years late.
ASNAGHI Xiaobian knows that three major obstacles affect the development of e-commerce in the furniture industry
First: the market unified price system
Most furniture companies adopt distributors and agents to join the system. The sales prices of physical stores vary from country to country. Enterprises need to provide lower prices on the Internet to attract consumers, and avoid hitting local distribution prices. Of course, if companies adopt a self-operated store-based channel system, the conflict in this area will be greatly reduced.
Second: terminal product sales ERP system management
In order to unify the furniture products with the market price, the company must assemble distributors to implement a unified price. This link has to be communicated or even enforced according to the management concept of the existing furniture industry dealers. Xiao Bian feels that for furniture e-commerce, the most difficult thing about price uniformity is the implementation and implementation. The stores are located in cities of all sizes in the country. It is impossible to manage comprehensively by existing personnel. Therefore, advanced sales management ERP must be adopted. system to monitor and control terminal without authorization under the enterprise unified price system body, disrupting the market, brand value and impact of the electricity supplier sales.
Third: online and offline product unification
Because the dealers protect their respective interests, the industry does not have a complete set of e-commerce business models suitable for furniture enterprises. Most conscious enterprises use the online platforms such as Tmall and Taobao to sell products, but they can only avoid the terminal. Store brand; or the product is only brand promotion and can not effectively promote the development of e-commerce!
ASNAGHI furniture, the leader of Italian furniture, ASNAGHI manufacturers are located in the birthplace of the "Renaissance" in Italy, if you want to appreciate more about the introduction of ASNAGHI pictures, please continue to pay attention to the small series of reports!
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