The market demand has spawned the fiery heat of marble. In contrast, the granite with the first-mover advantage is exposed to fatigue. However, as a whole, along with the continuous fermentation of industrial transformation and upgrading, some granite stone enterprises have begun to try to break through the barriers to innovation, aiming to break through in the competitive dilemma. Their positive measures for platform construction have also brought a touch to the industry. Hope, that is: Will the granite market usher in the second spring? Demand changes, mechanical upgrades There is no doubt that traditional processing techniques are an important reason for limiting the development of granite. The sand saws and wire saws in granite processing equipment are time-consuming, low-capacity, high cost of consumables, and environmental pollution are all unfavorable factors restricting the development of the granite industry. The foreign high-cost, high-consumption wire saws also make the original profit margin not The high granite enterprises are discouraged, and the defects of processing equipment have become the root cause of the development of the granite industry. The high cost of granite processing has seriously weakened the market competitiveness of stone enterprises. Fortunately, in recent years, many stone machinery enterprises have actively joined the ranks of the granite industry transformation, opening a new chapter in the medium and high hardness granite slab sawing method. In October last year, the granite frame saw SKJ80A independently researched and developed by Fujian Shengda Machinery Co., Ltd. was officially tested on the Datai Stone, a company of the Yingliang Group. This is a test of the Shengda machine after more than ten years of research and development. The first domestic granite frame saw with intellectual property has the advantages of low sawing cost, fast processing speed, flat surface, high yield, environmental protection, energy saving, convenient operation and stable performance. Once launched, it has gained a wide market. Recognition. The advent of granite frame saws has promoted the development of the granite industry in the true sense. Based on the properties of the frame saw itself, one material can be cut at a time, and the production efficiency is greatly improved compared with the previous one; and thanks to its ultra-narrow cutting seam, the yield of the whole material is also greatly improved. In addition, in terms of cutting hardness, the granite frame saw has also made a breakthrough, and the troubles of the high cost of the wire saw and the limitation of the circular saw by the circular saw are also broken. Granite frame saws have successfully cured the industry's heart disease for many years, prompting those granite enterprises that are undergoing transformation and withdrawal to rebuild their military squad. The breakthrough of technical barriers means that a new round of revolution in the granite market is coming. Innovation-driven, rejuvenated hardware facilities have improved and improved the granite industry into a powerful tonic. At the same time, the gradual decline of the granite market has made business leaders realize that in addition to the advantages of the industry itself, it is necessary to change the current predicament through strategic adjustments and software upgrades. Obviously, the introduction of high-end technology is an imperative path for industrial development, and the precise convergence of strategic direction is crucial. The branded blowout of stone is like a good medicine in the granite market. Major companies have been looking for different ways to build their own brands. The concept of “stone supermarket†has also spread in the granite market. Nantong Jialei Stone is one of the practitioners. "To focus on wholesale, increase product types, and fierce competition in the stone market, we must be well prepared to allow consumers to have more choices to build a platform for consumers to accept more comprehensive information." Lin Shuxiu, the person in charge of Lei Stone, said that granite has always been based on wholesale. This traditional sales method has also become the biggest breakthrough for enterprises. It is not difficult to find that the trend of platformization is also hot in the granite industry. In addition to the strategic adjustment in the general direction, the spontaneous market rectification of the stone enterprises is equally astonishing. While changing the landscape of the traditional granite market, while paying attention to product quality, the current granite market has begun a new round of "image packaging", a uniform "locomotive" type of shelf, uniform granite, purchase The board experience was also included in the market's planning. In addition, Jialei Stone assembled the first scanner in the granite market to provide consumers with more comprehensive product data information. Jialei Stone is a microcosm of the current granite market. Today, all major stone companies are establishing their own brand awareness through various means. If brand building is the first step in the transformation of granite, then the extension of the industrial chain is an important part of the advanced granite market. Granite has become the first choice for many large-scale engineering exterior wall decoration because it is not easy to weather, high hardness and wear resistance. However, due to its "irreplaceable" property, many stone enterprises have neglected the excavation of other aspects of granite. We can always see stone benches, stone tables, stone pillars, etc. made of granite in outdoor public places, but rarely see the figure of granite indoors, can not help but wonder consumers: whether the granite is in the interior decoration, whether it is still Can there be a breakthrough? Inside the Jialei stone, large and small granite crafts are particularly eye-catching. “When everyone is trying to make marble into beautiful crafts, I wonder if the granite that I spend with me can also be designed and polished. Produce different added value," Lin said. Although the current granite home has not yet been mass-produced, some are just “toys†that stone companies have studied for their own interests, but in the face of many constraints, there are still people who are committed to creating different granite products. The shuffling of products, the traditional granite enterprises in the next direction , due to their small and chaotic, no formalized production and processing processes and other historical legacy problems, many granite companies can not meet the bidding threshold of engineering projects, still in the docking of engineering projects Passive state. In addition, for the same reason, the early water heads had the saying that “the sunny day is the United Kingdom and the rainy day is Indonesiaâ€. On a sunny day, the dust is over the sky, covering the town. Once it meets the rain, the road will be muddy and difficult, the older generation of stone. In this environment, people have opened the golden age of granite. With the increasing severity of environmental supervision in recent years, the granite market has also come to the forefront of innovation. Small workshops that lack management and seriously affect the environment have been shut down. After the big waves washed away, the rectified granite market has renewed its vitality. “Natural stone itself is the most environmentally friendly material, and standardized production can promote the development of the entire industry.†Wang Huawei, general manager of Liyuan Luxury Stone said. While traditional granite slabs and slabs are still looking for access to the interior decoration market, granite boulder has already caught up, and Liyuan is one of them. In the face of fierce market competition, Liyuan quickly seized the opportunity to occupy the high-end market of granite and explore the field of granite interior decoration. Wang Huawei believes that "the current granite extravagant stone has also been widely used in many indoor areas such as kitchen countertops, sanitary wares, etc., and has achieved good results, which shows that the use of granite is actually quite extensive." There is a saying that "fashion is a kind of reincarnation". After years of development, whether it is the smashing granite or the black and white marble that is in the hot state at the moment, the stone man has created countless explosions through the guidance of fashion. paragraph. In Wang Huawei's view, after the shuffle of the granite market, the upgrading of machinery, the establishment of the brand, the guidance of leading companies and the attributes of granite itself, its future development will not be underestimated. "I believe that in the future, under the change of consumer awareness and the popularity of stone knowledge, the granite industry will usher in a rising trend." Wang Hua is boldly predicting. Editor's Note: Whether it is granite or marble, the stone industry's innovation in natural stone is always unexpected. Obviously, granite and marble are not tit-for-tat competitors, but comrades who fight side by side. The next step will be the challenge from the foreign industry, how to gain insight into future consumption trends, and lead Shi Shang is the real industry to do.
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