Lenovo and Loongson two IT giants enter the smart lock industry, how to divide the market cake of 100 billion in the future?

Today, Lenovo and Godson have joined the smart lock battlefield, which has made the industry and consumers unable to see how to divide the 100 billion market cake.

â–³ Lenovo smart lock products

Two IT giants join, the industry is booming

As the world's largest IT company, Lenovo has a market share of nearly 20% in the global PC market. It is the largest private enterprise in China in the fields of real estate, agriculture and finance. As an investment company, investing in any industry is not surprising. However, Lenovo chose to enter the smart lock industry in the context of the big giants rushing to the beach, and some people are caught off guard.

According to the relevant information, the exclusive operator of the "LENOVO" Lenovo Intelligent Security Series product in China is Shenzhen Lenuowei Technology Development Co., Ltd., a new joint-stock enterprise specializing in intelligent security equipment, dedicated to continuous improvement. Video processing technology and video analytics technology provide leading security products, professional industry solutions and quality services to the country, and continue to create greater value for customers. As a security product, Lenovo Smart Lock is also operated by this company.

â–³ use the smart lock of Godson 1C100 fingerprint lock scheme

On the penultimate day of 2016, another IT giant in China, Longxin Technology, announced that its Godson 1C100 fingerprint lock solution entered the product testing phase. Loongson's expertise is chip, in the field of fingerprint identification solutions is considered a new recruit, choose to enter the smart lock market at this time, showing the enterprise's emphasis on the smart lock industry.

Compared with Lenovo, Loongson has chosen another way to enter the smart lock industry. The Loongson 1C100 fingerprint lock scheme provides support for smart lock companies and does not directly enter the smart lock industry. Even so, it does not mean that Loongson has no ambitions for the smart lock industry. At the end of 2016, Godson has reached a supply intention with Yongkang Kaifeng Group and Zhejiang Juli Group respectively, and it is expected to achieve sales of 50,000 to 100,000 sets in 2017.

Both of them are IT giants. Although they have taken two different paths, they have already set off a boom in the industry, and there is a traditional smart lock company that can't sleep.

â–³Zhongxing smart lock products

What kind of industry giants have joined the smart lock industry?

Smart locks are really the "lucky" in the field of smart homes. They have not only won the favor of all major power companies, but also been sought after by major security companies. Not only are they deeply loved by the market, but also the giants of various industries are coveted. Why do you make smart locks like this?

In fact, many smart giants invest in the smart lock industry, first of all, smart locks are recognized as entry-level products for smart homes. Although people generally think that smart home is a trillion-level blue ocean market, many company teams have tried various tricks and saved a lot of money. The door is still unmoving. Only smart locks are the most successful, and they can best take root. At least it is easier to cash out than other intelligent products.

â–³ Haier smart lock products

Secondly, there is a huge space for the development of the smart lock market. China's smart locks currently account for less than 5% of the civilian lock market, and in Europe, Japan, South Korea and other countries have exceeded 50%. Therefore, the future smart lock market has a huge upside. In addition, more than 80% of China's more than 400 million urban households are interested in upgrading traditional door locks to smart locks. The smart lock market is growing at an average annual market growth rate of 40%, with an average annual smart fingerprint lock sales per city. Up to 30 million yuan, the national market turnover is also expected to exceed 100 billion yuan.

Therefore, Lenovo, ZTE, Haier, Haikang, Dahua, Rongshida, TCL, Skyworth and other industry giants joined in, not only the "entrance" of smart home, but also the billion-dollar intelligence still in the blue ocean. Lock the market.

How to divide the 100 billion market?

According to incomplete statistics, smart lock companies have grown from hundreds in 2015 to thousands in 2016. The market looks big, but consumer spending on smart locks has not been activated, and more than 90% of households still use traditional mechanical locks. Therefore, the consensus in the industry is that enterprises with sales of more than 30 to 40 million are passing, and the enterprises that sell hundreds of millions of dollars are already the top students in the smart lock industry, and the sales of 300 million to 400 million are definitely the academic masters of the industry. enterprise.

â–³ Hikvision smart lock products

Before the giants such as Lenovo, ZTE, Haier, Haikang, Dahua, Rongshida, TCL, Skyworth, etc. did not join, the traditional smart lock enterprises were very good, but the addition of these giants brought a lot of pressure to the traditional smart lock enterprises. . In the view of the door lock, the pressure mainly manifests the following two aspects:

First, traditional smart lock companies are at a disadvantage in terms of brand. Lenovo, ZTE, Haier, Haikang, Dahua, Rongshida, TCL, Skyworth, etc. are the top enterprises in their respective industries. They are household names in China and abroad. After entering the smart lock industry, they have their own brand influence. Force, can overwhelm a large number of traditional smart lock brands. Traditional smart lock companies as industry brands, end consumers know little about them.

Second, various industry giants have strong financial support. Lenovo, ZTE, Haier, Haikang, Dahua, Rongshida, TCL, Skyworth and other industry giants are not only large-scale enterprises, but also rich in funds. Smart locks are a kid for them, and they can’t produce their performance. Too much impact. Once a traditional smart lock company loses its smart lock, it is equivalent to losing the entire city, or even the whole world.

The future is the contest of the brand, but also the contest of the products. It is also the contest of the service. How to divide the 100 billion market depends not only on brands, but also on products and services. Lenovo, ZTE, Haier, Haikang, Dahua, Rongshida, TCL, Skyworth and other giants have brands, while traditional smart lock companies have products and services. Each has its own strengths and shortcomings. The future winners will see who can take the lead in the three aspects of brand, product and service.

Conclusion: Intelligentization is the development trend of all walks of life. The same is true for the lock industry. What's more, smart locks are the entry-level products of smart homes. Who can lose Jingzhou?