The term "landlord", although it is understood differently in different periods and different countries, owning land, letting others cultivate it, and taking advantage of fishing, is a common impression of "landlords". In the home furnishing industry, the term "landlord" is quite fashionable. It refers specifically to home furnishing stores with booth resources. The challenge of dealers and manufacturers to home furnishing stores is called "fighting landlords".
The home store is the marketing channel of the brand. In this era where channels are king, the brand is using the expansion of channels to go from the region to the whole country and realize the scale of the enterprise. It stands to reason that the brand should thank these "landlords" in the home market. However, the recent call for "Landlord" has become lively, and a blog popular on the Internet even read "Who will rescue the furniture industry?" A furniture man's "Blood Tears Confession" before the desperation titled the sensational language as a direct reprimand for the "high rents and" crazy expansion "of the home store, like two ropes around the neck of the manufacturer. Calling "the real tragic disaster in the furniture industry is coming", the words Zhuji, sentence and tears, like a complaint against these "landlords" in the home store.
It seems that this dealer who claims to have been making furniture for ten or eight years is not without reason. Upstream real estate regulation and control, downstream consumer demand for the home furnishing industry has decreased, and some companies have signed orders plummeted, only to endure losses. So a hope came into being: stores, rent reduction, I can save some costs, and lose less; stores, stop opening stores, I can save money for new stores that are in the incubation period, and support more days. But when I thought about it, I felt that this hope was too selfish. Imagine if your business is not easy to do, why do others do it? Do you want to keep a few stores to live, and do not allow the store to expand and grow yourself?
So some dealers and manufacturers who didn't dare to show their real names jumped out and called themselves Qu: If you expand, expand, why do you want to take us along? We want to go where we want to go, we choose ourselves, why should we "bundle" us? If you do n’t follow up, why should we clear us? This is also debatable: you mean, which store of the chain store can make money, you occupy an important position, which store needs to be nurtured, you do not follow? You occupy a good position, do not allow you to be cleared, let others come in, the cheap will let you occupy, is there such a good thing?
In fact, under the market economy, the survival of the fittest is the basic rule. You ca n’t keep up, you ca n’t afford it, just quit. There is no home market like the “landlord†who had a group of dog legs to force you to follow! If you quit, there will naturally be more powerful brands to follow up. If there is really no brand to follow, the store will begin to reflect on it. If the rent is reduced, the rent will be reduced. If the store is closed, the store will be closed.
If there are too many home furnishing brands, there will be enough merchants in the home furnishing market; if there are too many home furnishing stores, it will be difficult for some manufacturers with insufficient strength to follow up. 2012 is destined to be a year of reshuffle. A group of weak manufacturers and distributors will fall, and a number of home stores will close, so rent reduction will be taken for granted, and the days of remaining manufacturers and distributors will be better off. But whoever quits first can become a martyr; who can survive the dilemma can become a hero. Heroes have always been exchanged for blood by martyrs, so is the development of human society, and so is the competition in the home furnishing industry. The home store is not an evil "landlord" at all. It is also experiencing the pain of shuffling the card. Washing out the manufacturers and dealers, or washing the home store, is just a business game.
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