The well-being index is a subjective indicator that measures the specific level of people ’s well-being. For the social people, it will include whether the hope is satisfied, whether there is a sense of security, whether the society gives affirmation and honor, whether its own value is realized, whether the living environment is Pleasure, whether the spiritual world is happy, etc. Specifically for furniture people, the happiness index should include whether the company's benefits are realized, whether the company's development is smooth, whether the employees are satisfied, whether consumers are recognized, whether the company's brand has influence, and so on.
Coming in 2012, can Chinese furniture people live happily? To this end, Sohu Home Furnishing Channel strives to create "2012, China Furniture Happiness A Plan", in-depth investigation of the current status of Chinese furniture people's life, hoping to contribute to the improvement of Chinese furniture people's happiness.
Under the influence of the financial crisis and real estate regulation, 2011 is destined to be an extraordinary and challenging year for the entire furniture industry. In this year, along with the rising prices of raw materials, consumers' declining demand. In the face of the overall slump of the entire furniture market, we found that the industry pains that shouted for several years, this time is really true Is here.
During the three major furniture exhibitions in Guangdong, known as the "barometer of the industry," Sohu reporters visited a number of Guangdong furniture companies. It was found that in the past year, although they all felt greater pressure, 56% of the furniture people felt that the happiness in the past year was not strong, and 12% of them felt unhappy; but at the same time, more than 80% South China furniture people said that the overall outlook of the furniture industry is still optimistic, and it is still a happy thing to be able to engage in this industry. At the same time, more than 55% of South China furniture people are full of expectations for 2012 and believe that the situation of the furniture market will improve in the second half of the year.
Fifty-six percent of furniture people are under pressure in 2011, happiness is not strong, expect good sales performance and products
In the data on the survey of happiness, we see that only 2% of furniture people think they are very happy in the past year, 42% think they are happy; 56% of furniture people feel not happy, 12% of them Believes that they are not happy; although many furniture companies in South China have faced severe tests and suffered huge market pressures in the past year, many enterprise CEOs said in an interview that they are still willing to use the word "happiness". Express your love for the industry.
In an interview with reporters, Huang Minli, chairman of Minhua Group, believes that engaging in the furniture business is a very happy thing. Whenever I see consumers like Chivas products, I feel very happy, which has nothing to do with the quality of the market. Zhao Jiayao, Vice Chairman of City Window, shared the same view. In his view, "people feel happy when they do what they like to do. If they encounter difficulties, they feel happy. If they encounter difficulties, they feel that they have not." If you play, you will be disappointed with it and do n’t do it. "
In addition to the love for the industry itself, efforts to achieve good sales performance and confidence in corporate products have also become the main reasons why many South China furniture people feel happy. Zhang Huidong from Jin Fuya told reporters that "the company's 26% increase in sales performance" is the first reason for his happiness; and Luo Baoding, A & X marketing director of United Continental, said that the company's products follow postmodern neo-decorationism and cater to the current city The needs of the upstarts also make him "the younger he becomes, the happier he becomes."
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