The furniture industry booming online group-purchase marketing merchants have followed suit

Recently, the reporter visited and found that there are two forms of furniture online group buying that are currently popular. One is led by home stores and many brands participate; the other is a single furniture brand. But they have one thing in common, they all have physical stores, choose to cooperate with shopping sites, and call group purchase members online, members can experience and watch goods in physical stores, and then place orders on the Internet, the more group purchases, the discount Lower. Taking a well-known domestic furniture brand as an example, furniture in physical stores is sold at almost regular prices, with discounts up to 10% off, and online group purchases can get 5.5% off.

Prior to this list of online group purchases, most of them were small commodities, because it is not easy to ensure quality, complicated after-sales service, etc. Products such as furniture rarely engage in group purchases through the Internet. Products, make profits by selling products online, and if after-sales problems occur after the group purchase is over, it is likely that no merchant will be found.

According to industry insiders, physical furniture stores can not only market and promote brands through online group purchases, but also increase product sales in a short period of time, accelerate capital turnover, and reduce product inventory pressure. Online group purchases have become an example for many businesses to follow. Marketing methods.

However, some furniture brand dealers said that in the current retail system, physical stores are still mainstream, and the extremely low price of online group purchases is an impact on retail terminals. "Now the profits in the store are very thin, and online group purchases have put prices down. So low, it will have an impact on mainstream sales channels. "Said Mr. Chen, who distributes a brand of wooden flooring.

The industry also said that furniture "out of stock" situation occurs from time to time, so when participating in group purchases, make sure that the group purchase organizer has third-party supervision or protection, such as group purchases in cooperation with hypermarkets. In case of problems such as after-sales service, there will be no complaints.

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