The phenomenon of "following the trend and homogenization" in the ceramic tile industry is rampant. At the Shanghai International Kitchen and Bath Exhibition some time ago, multiple merchants launched the "thinned ceramic tiles" at the same time at the same time. Here we will not comment on which product is the best and best. Here we talk about the sense of smell in the market. The straightforward point is to follow the trend of homogenization.
In addition, as high-end consumption becomes more and more frequent, it will promote the production of high-end products and directly make the market competition more intense. As far as products are concerned, product research and development is to produce high-quality products based on customer needs and meeting customer needs. As far as the industry is concerned, the domestic ceramic tile giant is the vane of the industry to lead the overall development of the industry, and small enterprises do not have their own R & D capabilities and rely on imitation.
"Thin ceramic tiles" swarming the homogenization of the ceramic tile industry
In recent years, the speed of "following and homogenizing" the ceramic tile and sanitary ware industry has been surprised by foreigners, and even the whole world knows that the rapid imitation style of Chinese people is highly controversial. Objectively speaking, Chinese manufacturing is not so glorious on the international stage. Ceramic tiles may be one of the industries with the most associations in Foshan's industrial economy. However, despite the latest data from the Foshan Administration for Industry and Commerce, the number of well-known trademarks in Foshan has reached 56, ranking second among all cities in the province. However, under the overall background of trademark strategy, the development of industrial brands may still be in its infancy.
The phenomenon of "following the trend" in the ceramic tile industry
It is reported that Dai Yimin, chairman of the committee of the association, said that China's output of modern building sanitary ceramics and daily-use ceramic tiles is the world's largest, and ceramic machinery and kiln equipment also account for half of the world. However, brand building lags far behind the rapid growth of product innovation and output. To date, there has not been a world-famous brand that has become the collective "pain" of the industry. In addition, at the Shanghai International Building Materials Exhibition some time ago, almost at the same time, multiple merchants launched thin-wall ceramic tiles at the same time. Here we will not comment on which product is the best and the best. What we are talking about is the sense of smell in the market, the speed of the Chinese, and the straightforward point is to follow the trend of homogenization. Why is the market so homogenized and even copied?
The replacement of ceramic tiles is very fast, and the research and development capabilities of small enterprises are weak.
In fact, careful observation and analysis of the reasons for the homogeneity in the ceramic tile industry are nothing more than subjective and objective. It comes down to one sentence, that is, the limitation of the objective conditions of enterprise development and changes in market structure trigger the subjective pursuit of homogeneity.
Rising pressure on raw materials
In the "two sessions" that were hotly discussed some time ago, inflation was one of the most intensely discussed topics among many participants. In this “rising tideâ€, the ceramic tile industry has not been spared. Recently, it has encountered a passive situation in which many raw materials have collectively raised prices, and the general increase rate has reached more than 15%. In addition, the current market sales environment is not optimistic, which makes many ceramic tile companies dare not In a hurry to increase the price of raw materials and increase the price of products, some ceramic sanitary ware enterprises relying mainly on volume are facing the crisis of being eliminated by the market.
The most affected are some small and medium-sized ceramic enterprises. These small and medium-sized enterprises generally maintain the operation of enterprises through the "small profit but fast sales" model. However, this price increase has made small and medium-sized enterprises that were already unprofitable even more. I'm stuck. According to industry sources, this price increase has increased the production costs of ceramic manufacturers by about 10%. It is estimated that this will continue, and a number of ceramic companies will be eliminated in the market.
Solar Street Light,Solar Led Street Light,Solar Powered Street Lights,All In One Solar Street Light
Wuxi Shengda Yukun Energy Development co.,Ltd , https://www.xlite-solarlight.com