"Going to the countryside" policy activates hardware and joint sales

Affected by the international financial crisis, economic growth in the world’s major economies has slowed down, foreign demand continues to weaken, and China’s economic development is facing severe challenges. In this case, the Ministry of Finance and the Ministry of Commerce proposed a fiscal subsidy to promote home appliances to the countryside in order to expand domestic demand.

From the initial color TV sets, refrigerators (refrigerators), washing machines, and mobile phones to the countryside, air conditioners, computers, water heaters, motorcycles, microwave ovens, and induction cookers are also listed in the countryside. The nationwide implementation of home appliances to the countryside The total number of subsidy varieties has increased to 10 major categories, of which motorcycles are classified as subsidy channels for “automobiles going to the countryside” to be implemented. The “automobile going to the countryside” event, one of the biggest advantages of the Chinese auto market this year, was formally launched on March 1. The Chinese government will allocate 5 billion yuan to buy three-wheeled vehicles and low-speed trucks for farmers to buy light trucks and A one-off financial subsidy is provided for the purchase of minivans with a displacement of 1.3 liters or less. In addition to the increase in the scope of products, the purchase restriction policy has also been adjusted, from the original purchase limit of one product per household to two units.

Minister of Commerce Chen Deming also stated on March 2 that the Ministry of Commerce will work with the financial department to study the procedures for simplifying the subsidy for home appliances to the countryside so that farmers can receive subsidies.

According to the statistics of the Ministry of Finance and the Ministry of Commerce, as of February 18 this year, the nationwide sales of home appliances to the countryside exceeded 5 million units. The policy of home appliances going to the countryside has effectively stimulated the consumer demand in the rural market and has become a warm wind in the cold winter. It has also brought spring news to many enterprises.

“Home Appliances Going to the Countryside” not only promotes the comprehensive coverage of corporate service outlets, but also prompts enterprises to improve their own service mechanisms faster, and “home appliances to the countryside” is also a good opportunity for domestic companies to establish brands and open markets. With the spring breeze of home appliances going to the countryside, hardware companies have begun to tap the huge potential of the three or four-tier market, especially the rural market.

"Home appliances to the countryside" allows hardware companies to see the hope of expanding new channels. "Home Appliances to the Countryside" will inevitably drive the upsurge of sales of hardware accessories related to the installation and use of home appliances. At the same time, the continuous expansion of the rural consumer market has also provided a new idea for hardware companies. As China's domestic primary and secondary market development is already relatively saturated, the consumption structure is also relatively complete, and the market environment is more mature. On the other hand, more three- or four-tier markets, that is, rural markets, are still in the stage of growth. The level of consumption structure is not uniform, and the ownership rate of various types of products is not high. According to authoritative estimates, it will be more than 8 years behind the primary and secondary markets. Some tools, which are urgently needed in the formal rural market, have huge potential for various tools for spring and autumn harvests.

With the country’s emphasis on rural construction and the growth of rural economic strength, not only the rural market is huge, but the purchasing power of farmers is also growing. Hardware tools suitable for the rural market should use home appliances to the countryside to open up new consumer markets.