In recent years, China's power tool industry has developed rapidly in the international market, while the export of foreign exchange products is very low. Most of the products exported by China's power tools are “branded production†and “neutral packagingâ€. They are basically sample processing and have no own brand. On the other hand, foreign trade companies and export product manufacturers are pressing each other down. Price bidding, as the prices of many export products have been declining year by year, seriously affecting the economic benefits of export enterprises, making the industry's benefits decline year by year. In addition, the products exported by China are almost all DIY tools, which cannot be used in production lines and industries. For this reason, the products cannot be sold at a good price.
The quality requirements of current users for power tools are further improved, especially for indicators such as product efficiency, weight and longevity. Taking the construction industry as an example, the quality problems of domestic electric tools are mainly reflected as: the electric hammer is easy to generate heat, and the continuous working time is short; the electric hammer has small impact force and large vibration, and the operator must press hard to deepen; the drill bit is easy to wear and easy to break. Wait. Therefore, imported electric tools in the construction industry have hit the domestic market in recent years.
At the same time, most of the power tools in China do not meet the requirements of environmental protection. At present, new products developed in China should meet the requirements of the new radio interference standard (commonly known as EMC), and further improve the technical level of EMC. At the same time, new materials and new technologies should be used to reduce product noise. For example, the development of rare earth permanent magnet materials can improve efficiency, reduce noise, protect the environment, and improve product performance. In addition, China's power tools only impact electric drills, electric drills, electric hammers and other small varieties have electronic speed control functions, most of which are single-speed products, which can not meet the user's requirements for product level.
From the overall perspective, there is still a big gap between the product technology level and the foreign industry in the country. The main reason is that the appearance quality of the product is poor, the shape is relatively monotonous, the quality is unstable, the high frequency screams, the unit weight output is low, Electromagnetic compatibility does not meet the requirements. For example, in terms of unit weight output, current electric drills are about 30 to 50 watts/kg lower than foreign countries; angle grinders are about 30 to 100 watts/kg lower; and impact drills are about 30 to 80 watts/kg lower.
The insulation structure of electric tool products in China is E grade. Now we have started research on insulation materials of B-class series excitation motors to improve the insulation grade. Although computer-aided design (CAD) has been applied in some enterprises, it has not been popularized in the industry. Earlier studies on ergonomics, application of electronic technology, selection of large-capacity rechargeable batteries, rapid charger development, insulation structure selection research, work parameter selection research, transmission structure research and modeling design were carried out abroad. It has been widely used on power tools.
In terms of new product development, domestic enterprises are mostly in the stage of experience design and prototype surveying, and the new product development cycle is long, while foreign countries have achieved paperless design, generally using computer-aided design, auxiliary drawing, auxiliary manufacturing (CAM), auxiliary testing. (CAT), the new product development cycle is only 2 to 3 months.
Improve the technical level
In order to consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: further improve product quality and accelerate new product development. In particular, we must focus on accelerating the development of battery-operated power tools and electronically controlled power tools, and constantly improve the level of power tools and product quality.
Production technology is intensive, flexible, automated, specialized, and production collaboration networked development. It should be gradually shifted from the export mode of brand production and neutral packaging to exporting its own brand-name products. The production of branded and neutral packaging has indeed played an important role in rapidly expanding the export of power tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese enterprises and create their own famous brands. Some manufacturing companies can only be an obscure processing plant, while middlemen are profitable. In addition, brand-name production often hides hidden dangers of trademark infringement disputes. In order to promote the healthier development of China's electric tool foreign trade market and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name and obtain the profits we deserve in the export of products.
Fully carry out safety certification and electromagnetic compatibility certification for power tools, implement export licenses for power tools, and continuously improve the quality and level of power tools.
Exploring emerging markets
Further research on the trade practices of electric tools in Europe and the United States, while stabilizing and expanding the market share of power tools in the North American market in Western Europe, actively explore new markets and diversify the market, especially focusing on African markets, Latin American markets and Eastern European markets. .
Oppose low-price marketing and regulate the export market. In addition to some foreign-funded enterprises, the general price of power tools exported by China is relatively low. The main reason for this phenomenon is that the export enterprises compete with each other at low prices. The damage is quite serious. Some state-owned enterprises generally have superior quality products. However, due to the high cost, they have fallen in the competition, while some of the poorer or even inferior ones have used low-price marketing methods to export them. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been delayed from the foreign trade market to the domestic market, resulting in a general decline in the overall economic efficiency of the industry. For the benefit of the national nation, it is necessary to further standardize the market and promote fair competition, so that the foreign trade market for power tools is truly prosperous.
Establish a buyer's market concept in the competition. To achieve the development of the industry around the market, enterprises should focus on shifting from production technology to marketing, and use professional products and DIY products on the products at the same time, the production, technology, marketing and After-sales service must comply with the buyer's market rules.
The quality requirements of current users for power tools are further improved, especially for indicators such as product efficiency, weight and longevity. Taking the construction industry as an example, the quality problems of domestic electric tools are mainly reflected as: the electric hammer is easy to generate heat, and the continuous working time is short; the electric hammer has small impact force and large vibration, and the operator must press hard to deepen; the drill bit is easy to wear and easy to break. Wait. Therefore, imported electric tools in the construction industry have hit the domestic market in recent years.
At the same time, most of the power tools in China do not meet the requirements of environmental protection. At present, new products developed in China should meet the requirements of the new radio interference standard (commonly known as EMC), and further improve the technical level of EMC. At the same time, new materials and new technologies should be used to reduce product noise. For example, the development of rare earth permanent magnet materials can improve efficiency, reduce noise, protect the environment, and improve product performance. In addition, China's power tools only impact electric drills, electric drills, electric hammers and other small varieties have electronic speed control functions, most of which are single-speed products, which can not meet the user's requirements for product level.
From the overall perspective, there is still a big gap between the product technology level and the foreign industry in the country. The main reason is that the appearance quality of the product is poor, the shape is relatively monotonous, the quality is unstable, the high frequency screams, the unit weight output is low, Electromagnetic compatibility does not meet the requirements. For example, in terms of unit weight output, current electric drills are about 30 to 50 watts/kg lower than foreign countries; angle grinders are about 30 to 100 watts/kg lower; and impact drills are about 30 to 80 watts/kg lower.
The insulation structure of electric tool products in China is E grade. Now we have started research on insulation materials of B-class series excitation motors to improve the insulation grade. Although computer-aided design (CAD) has been applied in some enterprises, it has not been popularized in the industry. Earlier studies on ergonomics, application of electronic technology, selection of large-capacity rechargeable batteries, rapid charger development, insulation structure selection research, work parameter selection research, transmission structure research and modeling design were carried out abroad. It has been widely used on power tools.
In terms of new product development, domestic enterprises are mostly in the stage of experience design and prototype surveying, and the new product development cycle is long, while foreign countries have achieved paperless design, generally using computer-aided design, auxiliary drawing, auxiliary manufacturing (CAM), auxiliary testing. (CAT), the new product development cycle is only 2 to 3 months.
Improve the technical level
In order to consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: further improve product quality and accelerate new product development. In particular, we must focus on accelerating the development of battery-operated power tools and electronically controlled power tools, and constantly improve the level of power tools and product quality.
Production technology is intensive, flexible, automated, specialized, and production collaboration networked development. It should be gradually shifted from the export mode of brand production and neutral packaging to exporting its own brand-name products. The production of branded and neutral packaging has indeed played an important role in rapidly expanding the export of power tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese enterprises and create their own famous brands. Some manufacturing companies can only be an obscure processing plant, while middlemen are profitable. In addition, brand-name production often hides hidden dangers of trademark infringement disputes. In order to promote the healthier development of China's electric tool foreign trade market and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name and obtain the profits we deserve in the export of products.
Fully carry out safety certification and electromagnetic compatibility certification for power tools, implement export licenses for power tools, and continuously improve the quality and level of power tools.
Exploring emerging markets
Further research on the trade practices of electric tools in Europe and the United States, while stabilizing and expanding the market share of power tools in the North American market in Western Europe, actively explore new markets and diversify the market, especially focusing on African markets, Latin American markets and Eastern European markets. .
Oppose low-price marketing and regulate the export market. In addition to some foreign-funded enterprises, the general price of power tools exported by China is relatively low. The main reason for this phenomenon is that the export enterprises compete with each other at low prices. The damage is quite serious. Some state-owned enterprises generally have superior quality products. However, due to the high cost, they have fallen in the competition, while some of the poorer or even inferior ones have used low-price marketing methods to export them. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been delayed from the foreign trade market to the domestic market, resulting in a general decline in the overall economic efficiency of the industry. For the benefit of the national nation, it is necessary to further standardize the market and promote fair competition, so that the foreign trade market for power tools is truly prosperous.
Establish a buyer's market concept in the competition. To achieve the development of the industry around the market, enterprises should focus on shifting from production technology to marketing, and use professional products and DIY products on the products at the same time, the production, technology, marketing and After-sales service must comply with the buyer's market rules.
Heavy Steel Pipe Co., Ltd , http://www.hzsteelpipe.com