After the National Day ended, people returned to a peaceful life. Various advertisements were still vividly displayed during the period of Jin Jiuyin. During the National Day, the reporter randomly interviewed some well-known sanitary companies in the country and made a simple understanding of this year's retail market. The reporter found that in the majority of retail stores visited, most of the clerk complained to reporters. Compared with last year, this year's bathroom terminal sales market was not very good, and the performance was down a lot. Then the reporter summarized the views of the bathroom distributors, the following points, 1, the rise of various social costs, 2, the real estate policy is the first fireWire 3, part of the store's marketing is not flexible 4, the terminal store surge 5, electronic The rise of business impacts terminal sales.
First: The cost of raw materials for all social sectors The brilliant plumber dealer Xiao Chang told reporters that from this year onwards, shop rents have skyrocketed and workers’ wages have also increased. However, the store business that they operate is a lot different than in previous years. Since March, after the promotions of May Day, 3.15, Mid-Autumn Festival and other festivals, the status quo of the sales downturn has not changed. The overall sales volume has fallen a lot compared to previous years, which also makes Xiao Chang feel very troubled: "This terminal sales, in the end how to do it?"
A general manager with years of operating experience in the building materials market told reporters that the rise in prices of sanitary wares this year has a direct bearing on the skyrocketing metal materials. At the same time, there have been substantial increases in logistics costs and water and electricity prices, and cost pressures have spread to the entire industrial chain of sanitary ware. The price increase is not just a shop rental, but also a mode of transportation. For example, since the beginning of February this year, Shentong, Yuantong and other courier companies have all experienced different degrees of gains. With the soaring of various societies, the price of products cannot always rise, otherwise there is no profit at all from manufacturers to terminal stores. Therefore, starting from March, most companies began to carry out different levels of price increases on their products, and some consumers could not accept sudden price increases. At the same time, this made many consumers look forward to holidays and price reductions.
Second: The real estate policy is the first fuse. Not long ago, the voices of second- and third-tier cities restricted the purchase, and the introduction of the real estate policy is also the end of this year's terminal sales. At any time, it affects the minds of consumers. After all, buying a house is a big event in life. Many people will choose to buy after careful consideration.
Not long ago, when a reporter visited a store, a well-known brand clerk told reporters that many consumers buy the building materials in their hearts just like the hearts of the buyers. They are currently in a wait-and-see attitude because of the instability of real estate policies. Many home buyers are Watch the price of the house quietly. Therefore, it is also logical to postpone the purchase of decoration materials. Sanitary industry as a direct downstream real estate industry, to a certain extent, is also affected by the real estate policy. This year's real estate policy with the exit of the “State 8†“restriction order†cannot be stabilized at present. Therefore, the real estate policy can be regarded as the first major fire line in the end market this year. At present, with the adjustment of real estate policies, such as the rise of some well-decorated houses, it will inevitably bring some impact on terminal sales. This is one of the problems that the terminal market needs to face and reform.
Third: Insufficient marketing efforts in the store When visiting a store, a well-known domestic sanitary brand clerk complained to reporters that the sales and marketing plan they had been doing was not good enough, resulting in their current turnover is not ideal, compared to other There is a lot of difference between the stores. Such a sentence of complaints, so that reporters noticed that the current bathroom terminal market is not only the approximation of e-commerce, the market's cold, there are many environmental factors associated with it.
In a reporter’s visit, a staff member who worked in the store for 10 years told reporters that she had worked in the local Xiyingmen, Jijiajia world and the Red Star Meikailong stores. Although many of the sales of these stores are similar to the marketing methods, but not all the stores are doing very well. Which also appears on major holidays, some stores are crowded, and some stores are really desolate. She told reporters that the advertising method of the store is very important, especially when major events inform consumers that some stores are not strong enough to lead to disparity in sales, and some stores can catch the attention of current consumers. Some special ways and prizes attract consumers and provide a good platform for their sales to a certain extent.
Fourth: When the terminal market stores bloomed everywhere in August, when reporters visited the Nan'an Sanitary Ware Market, many companies revealed their determination to expand their terminal stores. Many companies began to deepen into the cities of the 3rd and 4th cities in order to complete their own channels. Zhang Bin, the vice president of Jiumu, told the reporter that Jiumu will continue to expand its terminal stores this year, and will build a comprehensive storefront image. When the number of terminal stores increases sharply, it is an increase in the competitiveness of enterprises, and for dealers, this is an invisible competition mechanism. Mr. Chen, a dealer of Jiumu, told reporters that every month must be The new store opened, which made them feel pressured.
The development of terminal distributors is a must for each company's development, and it is also one of the ways to expand itself within a certain period of time. However, there are many domestic sanitary ware brands, and distributors of major brands have spread all over the country. Excess dealers and brand competition will definitely bring certain competition pressure to the dealers. I think that at this time, more cooperation is needed between the company’s marketing methods and dealers. Do not let dealers feel helpless and powerless.
The fifth: the rise of e-commerce impact terminal sales of major bathroom brands Taobao official flagship store With the prevalence of online media has spread, similar to the home of the city's home network stores have gradually increased, and now many people are used to Trading on the Internet is convenient and time-saving. The emergence of new marketing methods will inevitably bring about a certain amount of impact from more traditional marketing methods. In the reporter's visit, many dealers also talked about network marketing. They believe that online marketing is one of the current trends in consumer shopping. In certain circumstances they do bring some sales competition to their traditional dealers. Then there are still some problems with this new shopping method. Especially for large sanitary products, the problems of transportation and quality are not easy to solve. The traditional dealers can do more intimate services for consumers. Because some dealers face e-commerce marketing, they are still optimistic. However, it is undeniable that e-commerce does take away a group of traditional consumers. The author believes that this is a general trend of the society, as a traditional dealer may face a new reform.
First: The cost of raw materials for all social sectors The brilliant plumber dealer Xiao Chang told reporters that from this year onwards, shop rents have skyrocketed and workers’ wages have also increased. However, the store business that they operate is a lot different than in previous years. Since March, after the promotions of May Day, 3.15, Mid-Autumn Festival and other festivals, the status quo of the sales downturn has not changed. The overall sales volume has fallen a lot compared to previous years, which also makes Xiao Chang feel very troubled: "This terminal sales, in the end how to do it?"
A general manager with years of operating experience in the building materials market told reporters that the rise in prices of sanitary wares this year has a direct bearing on the skyrocketing metal materials. At the same time, there have been substantial increases in logistics costs and water and electricity prices, and cost pressures have spread to the entire industrial chain of sanitary ware. The price increase is not just a shop rental, but also a mode of transportation. For example, since the beginning of February this year, Shentong, Yuantong and other courier companies have all experienced different degrees of gains. With the soaring of various societies, the price of products cannot always rise, otherwise there is no profit at all from manufacturers to terminal stores. Therefore, starting from March, most companies began to carry out different levels of price increases on their products, and some consumers could not accept sudden price increases. At the same time, this made many consumers look forward to holidays and price reductions.
Second: The real estate policy is the first fuse. Not long ago, the voices of second- and third-tier cities restricted the purchase, and the introduction of the real estate policy is also the end of this year's terminal sales. At any time, it affects the minds of consumers. After all, buying a house is a big event in life. Many people will choose to buy after careful consideration.
Not long ago, when a reporter visited a store, a well-known brand clerk told reporters that many consumers buy the building materials in their hearts just like the hearts of the buyers. They are currently in a wait-and-see attitude because of the instability of real estate policies. Many home buyers are Watch the price of the house quietly. Therefore, it is also logical to postpone the purchase of decoration materials. Sanitary industry as a direct downstream real estate industry, to a certain extent, is also affected by the real estate policy. This year's real estate policy with the exit of the “State 8†“restriction order†cannot be stabilized at present. Therefore, the real estate policy can be regarded as the first major fire line in the end market this year. At present, with the adjustment of real estate policies, such as the rise of some well-decorated houses, it will inevitably bring some impact on terminal sales. This is one of the problems that the terminal market needs to face and reform.
Third: Insufficient marketing efforts in the store When visiting a store, a well-known domestic sanitary brand clerk complained to reporters that the sales and marketing plan they had been doing was not good enough, resulting in their current turnover is not ideal, compared to other There is a lot of difference between the stores. Such a sentence of complaints, so that reporters noticed that the current bathroom terminal market is not only the approximation of e-commerce, the market's cold, there are many environmental factors associated with it.
In a reporter’s visit, a staff member who worked in the store for 10 years told reporters that she had worked in the local Xiyingmen, Jijiajia world and the Red Star Meikailong stores. Although many of the sales of these stores are similar to the marketing methods, but not all the stores are doing very well. Which also appears on major holidays, some stores are crowded, and some stores are really desolate. She told reporters that the advertising method of the store is very important, especially when major events inform consumers that some stores are not strong enough to lead to disparity in sales, and some stores can catch the attention of current consumers. Some special ways and prizes attract consumers and provide a good platform for their sales to a certain extent.
Fourth: When the terminal market stores bloomed everywhere in August, when reporters visited the Nan'an Sanitary Ware Market, many companies revealed their determination to expand their terminal stores. Many companies began to deepen into the cities of the 3rd and 4th cities in order to complete their own channels. Zhang Bin, the vice president of Jiumu, told the reporter that Jiumu will continue to expand its terminal stores this year, and will build a comprehensive storefront image. When the number of terminal stores increases sharply, it is an increase in the competitiveness of enterprises, and for dealers, this is an invisible competition mechanism. Mr. Chen, a dealer of Jiumu, told reporters that every month must be The new store opened, which made them feel pressured.
The development of terminal distributors is a must for each company's development, and it is also one of the ways to expand itself within a certain period of time. However, there are many domestic sanitary ware brands, and distributors of major brands have spread all over the country. Excess dealers and brand competition will definitely bring certain competition pressure to the dealers. I think that at this time, more cooperation is needed between the company’s marketing methods and dealers. Do not let dealers feel helpless and powerless.
The fifth: the rise of e-commerce impact terminal sales of major bathroom brands Taobao official flagship store With the prevalence of online media has spread, similar to the home of the city's home network stores have gradually increased, and now many people are used to Trading on the Internet is convenient and time-saving. The emergence of new marketing methods will inevitably bring about a certain amount of impact from more traditional marketing methods. In the reporter's visit, many dealers also talked about network marketing. They believe that online marketing is one of the current trends in consumer shopping. In certain circumstances they do bring some sales competition to their traditional dealers. Then there are still some problems with this new shopping method. Especially for large sanitary products, the problems of transportation and quality are not easy to solve. The traditional dealers can do more intimate services for consumers. Because some dealers face e-commerce marketing, they are still optimistic. However, it is undeniable that e-commerce does take away a group of traditional consumers. The author believes that this is a general trend of the society, as a traditional dealer may face a new reform.
Belyn Hardware Factory , http://www.xy-hardware.com