2010 has already passed. There have been surprises and worries in the past. There are expectations and disappointments. There are also pursuits and confusion. Perhaps due to the ups and downs of real estate, the home industry is inevitably staggering. Every year there are popular online language, as well as in the home industry. The 2010 home buzzwords give us more inspiration.
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Catchword 1: God horse is not a cloud?
The home industry in 2010 was very uncomfortable. There was a lack of cooperation between big companies, unqualified brand names, the opening of shops and shops, and online shopping....all kinds of big events came one after another. The home owners were overwhelmed. The phrase with a question mark derived from the "cloud" - "God is not a cloud?" to express their frustration: You say this world, what else will not happen?
Catchword 2: The township is always going down
"Building materials to the countryside" is a common pain in home businesses. The bigger the hope is, the greater the disappointment will be. The final government's pilot program will be called out for a long time, but it will not bring home businesses to play. So when executives were asked about the business opportunities brought by “building materials to the countrysideâ€, there was always a sense of tastelessness, “the township is always going to be down,†revealing opportunities and others, but it may not be worth paying attention to.
Catchword 3: Go to Taobao to open a shop
In this era of netizens touching the Net, the Internet is attracting more and more new and new human beings. Some traditional home furnishing companies, including furniture companies, have opened shop online and established new channels that complement the hypermarkets. Especially after the Taobao on-line vertical channel home improvement museum, many companies are eager to try, the experts gave the bosses to talk about how to enhance their competitiveness, they put this sentence on the lips: Go to Taobao to open a shop!
Four buzzwords: This shop does not lose
The purpose of opening a store is to make money, but in 2010, opening a store to make money has become a luxury for many home brands. Home stores are more open than new stores. Some cities where the stores are located have insufficient purchasing power and their location is not the best. However, as a partner in the store, they are not able to follow suit. So, when someone asked about the operating conditions of these new stores, the bosses were not bitter and could not make the store unhappy, so they can only say this: the shop does not lose.
Popular language five: Our products are qualified
From the beginning of 2010 to the end of the year, the “Quality Inspection Door†has not been cut off; furniture, flooring, ceramics, and wooden doors. As long as the quality supervision department issues a random inspection report, there will always be some big brands that will unfortunately fail to embark on quality. "The black list." These companies that have been on the "black list" are almost always a crisis publicist: they send sample retests and make a new report, claiming that "I have a formal inspection report" and "we have passed the re-examination." Sampling unqualified, ghosts know that the re-inspection of qualified?
Catchword 6: Low price is wrong?
In 2010, the ceramics industry encountered overseas anti-dumping investigations. The flooring industry was even investigated by the United States in anti-dumping and anti-subsidy investigations. The two investigations involved a wide range of incidents involving several hundred billion yuan. Companies accustomed to low-cost production, low-price sales, and occupying overseas markets with price advantages have not been able to understand why this is the case. Instead, they continue to chant the phrase: “Why is the price low and wrong?â€
Seven catchwords: Don't call my boss call me
During the year, there were a lot of home career managers who were hired. Many of them were senior managers in China, such as presidents, chief operating officers, and general managers. In order to express the importance of talents, when someone asks how new jobs are, the new boss will declare in front of everyone: What boss is not the boss, we are brothers. "Don't call my boss my brother," and it became one of the annual buzzwords in the home industry.
Catchword 8: Can't afford to hide
“Is it too unforgiving to hide?†is a truth that has been verified for thousands of years, but in the home furnishing industry in 2010, it failed. When the home and the Red Star Macalon really got their hands on fire, when the two companies opened new stores, they were all strategic partners of the two companies trying to hide: do not enter this house, this sanctions me Into this house, that house sanctions me. So everyone had to sigh: "I can't afford to hide."
Catchword 9: My product is low-carbon
Since the climate change goal was put forward at the Copenhagen conference at the end of last year, "low-carbon" has become the hottest word, especially in the home industry. The frequency of use can be equivalent to three meals a day. Whether it is a new product or a new craft, or opening a new store, or selling something on the Internet, it must be linked to a "low-carbon" suspension. Everyone said "My product is low-carbon" and I don't know who's product is not low-carbon.
Catchword 10: What others do?
In 2010, many home furnishing companies said that their business was not good, and they did not sort out their clues. They did not understand how to get better business. When meeting reporters and other acquaintances who know others, they always have to ask the following question: “What do others do?†Companies that have only cared about their business for years have begun to care about others, “knowing each other, knowing each other well,†and “others†Stone can attack jade. It's a bad thing.
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