From April onwards, the frequent introduction of the property market regulation policy has led to a substantial decline in the volume of first-tier cities such as Beijing, Shenzhen, and Shanghai, as well as second-tier cities such as Wuhan and Chongqing. As a whole, the transaction volume has indeed declined a lot.
However, over the past four months, prices have remained firm, and even in the recently released figures, prices in some cities have risen. Many consumers who have the demand for home purchases have always maintained a wait-and-see attitude. Building materials and home improvement industries that are closely related to the sales of the property market have been affected in some ways. However, according to the situation in the first half of the year, this effect is not too obvious. Whether it is the terminal sales promotion organized by home companies or the home improvement building materials exhibition, as long as the organization and promotion are effective, the transaction value has performed well. Including the group activities held by Jiuzheng Home Network, they both won a good market response, and sales of products such as wallpapers and floors were all growing well.
However, overall, the household statistics in the first half of the year are not optimistic. Statistics released by the China Business Federation and the All China Business Information Center show that in the first half of this year, construction and decoration materials were sold among the top 100 retail enterprises in China. In the first half of this year, the year-on-year growth of retail sales of construction and decoration materials in China continued to decline after soaring to 12.4% in March . The year-on-year growth of retail sales in April quickly fell to -41.5% , a decrease of 53.9 percentage points. In May and June , the decline continued last month. The retail sales were -19.8% and -22.5% year-on-year, showing a clear downward trajectory. Looking at the accumulative growth rate, the cumulative growth rate of retail sales in January-June fell sharply to -14.5% , a sharp drop of 27.7 percentage points from the same period last year. At the same time, the national building materials index ( BHI ) in June decreased by 6.6% from the previous month, and fell for the first time this year.
The popularity index, the purchasing power index, the sales ability index, and the employment index that make up the National Building Materials Index ( BHI ) have declined in different ranges compared to May . In particular, the purchasing power index and the sales ability index also fell for the first time, causing a Certain impact. One thing that cannot be ignored is that real estate regulation and control policies are gradually exerting their effectiveness, and the impact on the home building materials industry is also emerging. As an important home building material sub-industry, wallpaper is naturally influential.
According to the current situation and development trend, in the coming months, the implementation and effect of real estate policies will largely determine the growth rate of wallpaper and Other home building materials industries. First, the effects of the regulation and control policies are slow, and housing prices do not fall. The decrease is not obvious, or it is slowly declining. It is difficult to activate the purchase demand for housing on a large scale. Many self-occupied housing needs and improved housing needs will not be released, which will affect the growth of some wallpapers. Second, if it is guaranteed, The housing construction policy can be implemented, so it is good for the wallpaper and other home industries, but the implementation of this need to be strengthened, the overall is optimistic, but the details determine the success or failure; Third, the urban construction, urban villages, shantytowns transformation and construction It will affect the home industry, but it still needs the progress and speed of its implementation. Fourth, several markets that are currently worth noting include hardcover rooms, renovation of second-hand houses, and third and fourth-line markets, especially in small and medium-sized cities. Real estate transactions are relatively active.
The other two conditions are worth noting. First, consumers who aim to improve the quality of life, to improve the purchase of housing and decoration, the relatively high brand and quality of wallpaper, this group of people has a stronger purchasing power, basically can be ruled out in the regulation Outside the scope of influence; Second, the hands of the owners of several suites, some people are also starting to do decoration, used to rent, because they are not living, the wallpaper and other home products is mainly the pursuit of cost-effective.
Personally think that in the second half of the year, no matter how effective the regulation is, the development of the wallpaper and other home building materials market will be relatively stable, and the growth rate will be hard to rise. However, companies with strong competitiveness or obvious regional advantages will still maintain a good growth. Once the real estate control policy is in place and house prices fall by more than 20% , the phenomenon of home purchase will become more and more common, and the growth rate of wallpaper and other home-improvement building materials markets will be worth looking forward to.
Oushijia Hardware Wire Mesh Products Co., Ltd. , http://www.wiremesh-hb.com