The Enlightenment of the Innovative Elements Brought to the Hardware Industry in 2011 Spring Festival Evening

With the end of the Spring Festival holiday in 2011, office workers formally returned from their leisure vacations to busy work. The companies began to sort out their work ideas and move toward the 2011 work target for the entire year. As for the next, how hardware companies will lock in the direction of the enterprise and seize the development focus, the author believes that the old tune has to be repeated: product innovation.

Looking at 2011 Spring Festival Evening of the Year of the Rabbit, although it allows many netizens to point out that the overall level has dropped, it has opened up enough to see the new standard: the grassroots debut, the popular language widely spread, and the high technology helping the blessing delivery...especially the magic “Annual "Fish with a fish" has triggered a mad guess. If we regard the Spring Festival Gala as a company and the program is more like a product, then the Spring Festival evening's emphasis on product innovation's business philosophy is worth emulating.

As we all know, product innovation is an important factor for the survival of enterprises, hardware companies make money, it depends on product innovation. Without innovation, the original product is doing better. As the cost continues to rise, profits will always be in danger of falling. The hardware industry suffers from all kinds of challenges brought by the market. In today's product homogenization, technology convergence, and cost minimization, good creative design is to win the market's biggest advantage, and is one of the core competencies for enterprises to win in the competition. The key factors that determine the success of innovation in innovative products are important guidance for companies to make innovation decisions.

In order to allow companies to break through innovation in the change, to meet the market demand for products, the author summarizes the following three points of product innovation precautions for reference.

First, improve, improve or create products. Further satisfying customer needs or opening up new markets is the first choice for today's companies. In general, the speed of replacement of hardware products is not the same as film and jewelry, and its service life is very long. If hardware companies do not have such large financial and human resources to make significant changes in product use and principles, It can be based on the market's need for functional extensions and technical improvements to existing products without major changes in the technical principles. The Ningbo Great Wall Seiko once used the “adding a motor to an ordinary tape measure” to allow the Germans to order 30,000 products at a time. This is a good example.

Second, take the market demand as the starting point. Product innovation stems from the market demand, which comes from the market's product technology demand for the enterprise, that is, the technological innovation activity should take the market demand as the starting point, clarify the research direction of product technology, and through product innovation activities, product demand from different ages, The product requirements of different product grades, such as the appearance and function of the hardware products and the special requirements for the products, will be used to rationally pave the way for the next product innovation of the company and create marketable products suitable for this demand to make the market Demand is met.

Third, highlight product features. The market competition is becoming increasingly fierce. The sales trend of hardware products not only stays on traditional products, but also on brand competition based on featured products. Therefore, highlighting the characteristics of products in product innovation is particularly important. Through the integration of market demands, unique features are highlighted on the products to increase the attractiveness and competitiveness of hardware products. This is an important principle that product innovation must follow.

If hardware companies want to improve the overall level of machinery and equipment manufacturing and enhance the status of the industry, it is necessary to develop in the direction of “professional, refined, special, and new”. To promote the development of supporting hardware products, it is necessary to speed up technological transformation and product innovation is a long way to go!