Today's flooring merchants are increasingly looking at the needs of consumers to promote, but whether these seemingly beautiful advertising slogans are credible is still open to question. Some slogans similar to “zero formaldehyde†are not advisable in the flooring industry. Consumers must be alert to some obvious slogans when they purchase. When you buy, you should read more and ask. The rhetoric of the business. Here are four promotional traps commonly used by laminate flooring merchants, hoping to remind you.
1, "wearing revolution number fraud"
As an interior decoration material, some businesses will make data fraud on the floor wear resistance number, claiming that the floor wear resistance number reaches 20,000 rpm. The wear resistance number is in accordance with the national standard, the household floor is ≥ 6000 rpm, and the commercial floor is ≥ 9000 rpm, which is qualified. At the same time, the higher the number of revolutions, the more fragile, the harder the hardness, the smaller the toughness, and the lack of perspective clarity, and many other negative results will follow. Therefore, consumers should not be convinced of propaganda, paying attention to wear resistance and ignoring other indicators and comprehensive performance of the floor.
2. "Fake import"
Some brands use the "100% import" scorpion to publicize, but in fact only a small part of the import. Most of them are produced using domestic materials and technology. As an interior decoration material, some laminate floorings can also be issued with import declarations and certificate of origin in order to prove the "authenticity" of their imports, and promise to pay a penalty of ten. This is a kind of dishonesty in the promotion, as consumers can not blindly buy.
3. "False environmental protection"
Many people choose non-toxic and environmentally friendly as the first choice when purchasing the floor. The environmental protection terminology of the floor industry, such as E1 and E0, has emerged in an endless stream, and even has the banner of "formaldehyde-free floor". In fact, in the production process, in order to ensure the bonding strength and wear resistance of the floor, most manufacturers will use more or less formaldehyde-containing adhesives or paints. The key is to ensure that the floor and its supporting materials are all environmentally friendly to avoid formaldehyde. The cumulative content is harmful to health. After the free formaldehyde reaches a certain concentration, it is harmful to the human body. The national standard for free formaldehyde on wooden floors is less than 1.5 mg/L.
4, "exaggerated function"
Some manufacturers exaggerate the role of interior decoration materials in marketing. For example, some shopping malls make a fuss about antibacterial, geothermal glue-free, anti-static, waterproof and other functions, so that consumers such as "seeing flowers in the fog", in fact, there is no lack of exaggeration, deceiving consumers.
Conclusion: Although the false propaganda of the business has been criticized, it is difficult to eradicate. Therefore, as consumers purchase the building materials, they must be alert to all kinds of propaganda of the business, and they cannot listen to one word.
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