Interview with Mr. Zhang Guodong, Lelang Sanitary

Oulija (Fujian) Sanitary Ware Co., Ltd. is a manufacturer of high-end bathroom products integrating design, R&D, production, sales and service. Olia takes the global market as its strategic goal. In 2010, it entered the China Plumbing Sanitary Base, Nan'an City, Fujian Province, established a 50,000-square-meter R&D, production science and technology park, introduced international cutting-edge CNC production equipment, and introduced industry-leading creative designs. , Production technology, brand planning, marketing management talent team, specializing in the production of high-quality stainless steel bathroom cabinets and bathroom accessories, and launched in the same year, "Le Lang" bathroom brand, enter the domestic market, fully launched in the domestic strategic layout.

Reporter: Hello Zhang! I am China's bathroom network's **, as far as we know, Lelang bathroom stationed in Nan'an for 2 years, why the development within 2 years so quickly?

Mr. Zhang: Hello, the reason why Lelang sanitary ware has developed rapidly is to thank our team first. We are pragmatic, stably and steadily, say it, continue to delve into innovation, dare to break through, standardize management, standardize operations, design and quality. Closely integrated, interlocking, layers of good quality. All of our work is focused on satisfying the needs of customers and users. While providing high-quality, cost-effective products, we also pay more attention to allowing customers to enjoy our value-conscious services. Hard work pays off, the industry witnessed, in 2011 we won the "China Famous Brand" and "China's top ten bathroom cabinet brand" honorary title.

Reporter: Zhang Zong is a student of your own design. What is your concept of product design?

Zhang Zong: The design is based on life. The ultimate goal of design is to meet the needs of users. Solving people's needs is our original intention. In life, as long as you feel attentive, you can capture a lot of design inspiration, it comes from the pursuit of taste of life philosophy, from the pursuit of a perfect life attitude of life. We do design, with particular emphasis on the combination of aesthetics and functional perfection. Design is not just a matter of creativity, we are more concerned about the details of the use of various functions, a variety of materials, a variety of structural processes, production difficulties, How to improve the cost-effectiveness, product use environment, etc. If the design drawings do not consider these elements, it will deviate from the original design of the design itself, it will be out of the real needs of life. The design is inspired by the infinite inspiration of life. We use the romantic enthusiasm of the bones to design, add more inspiration to life while designing, and let love continue.

Reporter: This year, the whole country's macroeconomic recession, how do you think about the bathroom industry?

Zhang Zong: The sanitary ware industry has entered the Red Sea, the competition is becoming more and more intense, innovation is getting more and more difficult, and the road to differentiation is getting harder and harder. I think the stronger the stronger, the weaker the weaker, and some companies that have not laid a solid foundation will Faced with the bitter consequences. In fact, the impact of real estate market regulation on the sanitary ware industry is obvious to all. This is a fact that cannot be changed. However, this does not mean that the external environment is not good, and companies have no market. At present, the saturation rate of the domestic sanitary ware industry is not high, and there is still a large amount of market space in the “new countryside” and the third and fourth tier markets. According to the diversion of the current sanitary ware industry in the country, it includes the OEM and export diversion, of course, in 2012, the plumbing market. Will rise steadily. However, it must be said that the "new countryside" and the advancement of the third and fourth line market development is a gradual process. In 2012, the rising trend of the sanitary ware industry will not be leapfrogging. We are trying hard to strengthen internal strength, in the face of consumers still have rigid demand for housing, and at the same time the bathroom products must also be a rigid demand, so we are actively increasing the frequency of new product development to enhance the satisfaction of the market, users of sanitary products demand To occupy a greater share of the fierce market competition.

Reporter: President Zhang, in what is the position of Lelang Sanitary Ware in the current situation, in which areas will investment increase in three to five years?

Mr. Zhang: No matter how the market pattern changes, consumers are demanding products that are cost-effective. For us, we are committed to becoming the most professional sanitary brand service provider in China. In the next three years, we are still committed to the research, development and manufacturing of sanitary and environmental protection, low-carbon and energy-saving sanitary ware products. With stainless steel bathroom cabinets as the core products and intelligent, technology-based core technologies, we will develop the most cost-effective overall sanitary products. At the same time, we constantly improved the brand operation system, comprehensively implemented channel integration, strengthened team talents training reserve, increased brand communication efforts and the establishment of terminal sales outlets, shaped the brand image of the industry, and enhanced the business partner’s confidence. We are building China’s most influential At the same time as manufacturers of stainless steel bathroom products, we strive to build China's most professional overall bathroom brand. To provide consumers with the most cost-effective sanitary professional solutions.

Reporter: Thank you very much for sharing by Zhang. Before the end, what message did Zhang send to our readers in China Sanitary Net?

Zhang Zong: Le Lang bathroom "I love, I live," advocates health and environmental protection, low-carbon energy quality of life. Thank you all for your attention and support to Lelang sanitary ware. I wish you all happiness!