Bathroom hardware industry can not ignore network marketing

The traditional sales channel is recognized as the most effective and direct in the bathroom dealers, and it is also the first choice for sanitary ware merchants to promote their own brands and expand sales.

First, because it has a certain place of business, goods and services can be seen, touched, and felt. The core is to turn simple commodity trading into a direct experience of consumers, through the perception of consumers, The participation of feelings fully stimulates and mobilizes the perceptual and rational factors such as consumers' feelings, thoughts and actions, and creates harmonious and unified features and styles through products, services and environment, thereby realizing the grasp of consumer demand.

Second, it can use close to the consumer's advantages, through the sales staff to pull and guide marketing, give full play to the role of interpersonal communication, one-on-one marketing, sales staff at this time not only play the single role of the salesman, at the same time It also acts as a consultant and adviser, providing consumers with timely assistance and services.

Third, the store that is the physical presence of business premises, is undoubtedly a sure-footed pill for consumers; after all, the actual presence of objects gives a sense of practicality, for the enterprise is also a guarantee of credibility.

Fourth, dealers and agents can use more resources, such as dealers' local social resources and funds, to quickly realize the localization of the brand and absorb more social resources for the manufacturers' brand building services.

Despite this, the traditional sales channels still have inherent incurable diseases. The branded sanitary ware manufacturers could not control the distributors, the terminal implementation was not in place, the dealers changed the brand, short-sightedness behavior, weak marketing capabilities, poor channels, etc. All had caused brand manufacturers headaches. The problem of traditional sales just gave rise to the growth of the emerging sales model, and Internet marketing, television marketing, telemarketing, and direct marketing emerged.

The network marketing channels are more suitable for sanitary products and have great potential for development. Luo Baihui, a well-known online media brand marketing and integration specialist, believes that as the number of Internet users continues to surge, their coverage is getting wider. Nowadays, the consumers of Internet marketing tend to be the younger generation after 80 years. In a few years, they will become the strongest purchasing power group. Therefore, internet marketing cannot be ignored. It is also the most promising cake in the future market.