Just need to be difficult to release floor manufacturers need to identify the direction of initiative change

The explosive development of real estate in previous years also drove the booming of the middle and lower reaches of the industry. The flooring industry naturally benefited from it. Not only has the number of large stores increased sharply, but various types of small retail outlets have mushroomed. In the hot real estate wave, everyone is busy expanding and counting money and expanding. However, since the second half of last year, the high temperature plummeted. With the introduction of a series of restrictions on purchase policies, the volume of sales has dropped and the prices have also continued to rise. , began to decline slightly.

The floor traders who have been hurrying through the banknotes have all along been panic-stricken, went to the manufacturers, and went to dealer stores. They all appeared to be under-prepared. The excess production capacity and layout accumulated over the past few years have caused the flooring market to intensify competition and face limited Market demand, how to deal with various types of stores and stores, can only gain a firm foothold in this flood.

The cold wave has struck various businesses in different actions. First, many stores have been fighting for limited resources. Although rigid demand is still limited, a series of attractive and profitable businesses have attracted many customers. Despite limited trading volume, practitioners have seen more or less a glimmer of hope.

Faced with the impact of the store, floor dealers did not dare to follow the trend, once they do not have enough right to speak to the manufacturers, and secondly, their own strength is limited, genuine profit does not have strong capital support, but find their own way. It is completely impossible to create popularity without simple activity of simple light drinking. Some dealers began to frugalize, chop off stores with poor profitability, and even replace agency brands, and shift away from localized or low-end product lines. Some of the stores visited by the reporters even run at a loss in order to survive the difficult period. However, where is the spring, and how long it is in winter, the dealerships who are struggling to stay alive are destined to become the victims of this year's defeat.

Faced with this market that has not yet been exposed, manufacturers, stores and distributors are racking their brains and where the outlet is still unknown. However, some exploration in the industry can give practitioners some reference and inspiration.

First of all, floor manufacturers can try to reduce costs, production processes are already mature, although cost control should continue to improve, but the focus is not this, the cost of sales can be used as a direction of efforts, in the Internet is growing day by day, online shopping is definitely a worthwhile Trying patterns.

Secondly, for terminal floor distributors, personal power is limited. The establishment of a business alliance not only increases the negotiating power of manufacturers, but also has a definite advantage for the regional market share.

In terms of sales, since most of the stores are a collection of factory-operated stores, it is necessary to fully integrate the advantages of manufacturers' resources to conduct brand operations as a whole in the store to increase the overall influence and market share.

All in all, the more chilly the winter, the more you need to take the initiative to attack. You can never wait to see what you are looking for. You can find the right direction to change, and you will be able to claim your share of the limited market.