Exhibition Introduction
2010 Conference and Exhibition in Suzhou Furniture Fair mahogany furniture, woodworking machinery exhibition, accessories jewelry exhibition
1. 2009 Exhibition Review
2009 Suzhou Furniture Fair created many of the history of the first exhibition of Chinese furniture;
The first exhibition of the largest - the exhibition area of 80,000 square meters.
The first exhibition the largest number of visitors - over 10 million merchants exhibition concept.
The first exhibition has the most exhibitors and the widest distribution - a total of 356 exhibitors from 19 provinces across the country.
The first trade show had the highest transaction volume and the largest number of signings. 8063 on-site contracts were signed , the on-site transaction value was 113 million yuan, and the agreed transaction value was 240 million yuan.
Second, the positioning of the 2010 exhibition
1 . The orientation of the exhibition: Mainly facing the domestic demand market, creating a platform for mainland manufacturers to connect with mainland distributors, providing a stage for the emergence of domestic emerging furniture companies, and becoming a class A exhibition for the furniture industry in the future .
2 . Exhibitor Positioning: East China and domestic medium-sized emerging furniture companies, the products are mainly sold domestically, especially for the domestic mid-level market.
3 . Positioning of the audience: professional visitors - dealers, factories, shopping malls, furniture practitioners and professional media across the country. Ordinary audience - consumers in the neighboring cities of the Yangtze River Delta who are concerned about furniture.
3. Exhibition Implementation Instructions
Exhibition: June 5, 2010 --8 day (a total of four days)
Venue: Suzhou International Expo Center, Suzhou Industrial Park
Organizer: Zhao Yixue Business Planning Agency
Exhibition Area: 120,000 square meters
Exhibition Category: home furniture, office furniture, mahogany furniture, woodworking machinery and furniture raw and auxiliary materials, home accessories
Exhibition Scale: about 600 participating manufacturers, the estimated total number of visitors more than 130,000 more than
Exhibition promotion plan:
1 . Large-scale promotion conferences, summit forums , exhibitions around the world
2 . Send invitation letters to furniture malls, shops, and face-to-face nationwide
3 . On-site promotion and advertising in various domestic furniture industry events
4 . A large number of high-speed, urban outdoor advertising and industry professional media, website advertising
5 . For ordinary audiences, a large number of TV, radio and other media advertisements are placed in January-February in advance
6 . Send cars at the furniture exhibition, set up 10 grand prize cars for professional audiences , and draw them out on site during the exhibition
7 . The endorsement stars of major furniture brands participated in the on-site activities
Exhibition schedule:
1 . Â Extension four-day, three days before a professional audience-based, and held many forums in the International Expo Center, lectures and furniture manufacturers Annual Meeting, to carry out "to send the car to see the Furniture Fair" campaign.
2 . Â From the second day to the fourth day, the venue is open to ordinary audiences. During this period, many brand promotion meetings and large-scale on-site promotional activities with the participation of celebrities were held.
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