Floor distributors need to become a large and strong regional king. It is the first step to move forward. Strengthening is the ultimate basis. We often say that the concept determines the thinking, the way of thinking determines the way out, and the floor distributor needs to do If you are big and strong, you must have good ideas to guide your direction of action. Only the right direction can be your own actions and gradually approach the goal, and all of this requires the dealer to have a good idea that the dealer's business ideas, Marketing awareness, cooperation attitude, management model and method, etc. So, how can it be as big and strong as a distributor?
First, we must have a good idea In the modern enterprise marketing activities in the choice of dealers, the first element of the selection of dealers is undergoing a fundamental change in the past is to see the scale of the sales force, but now value What is true is that the concept of the distributor is consistent with that of the company, especially the outstanding ones, because only the concept of the distributor is consistent with that of the company, and it is possible to keep pace with the company in terms of ideas and goals, and reduce the friction in the process of cooperation. So that both parties can develop quickly and achieve win-win results in the cooperation. Therefore, for any dealer, whether there is a good idea is the key to the problem, if you want to make yourself bigger and stronger, bigger and bigger is to move forward. The first step, choose a good company, have a good product, is a prerequisite for the expansion of the dealer, a good idea can undoubtedly quickly find a reliable backer for their own development, for the dealer to achieve large and strong Establish basic guarantees.
Second, we must have a sense of cooperation and good at cooperation Modern business management pay attention to the division of labor and cooperation in the use of the director, the world's business needs the mutual support of all parties in order to have perfect results, and all this all need cooperation. As a hub for companies to link the middle links of the market, dealers often deal with companies, and they have to deal with members of distribution channels at all levels. The dealer’s status and nature require that dealers first must have a sense of cooperation because only Good corporate cooperation and good cooperation between channel members can last a long time. Secondly, distributors are part of a regional market of a company. Some manufacturers’ promotional activities require dealers to assist in landing and implementation, and dealers need to conduct marketing activities. Manufacturers provide necessary understanding support and channel member's help. In particular, dealers must cooperate with members of the channel from time to time, and always face a variety of channel members. This requires dealers to be good at cooperating with them. Only cooperation is good. Only in this way can companies, distributors and channel members complement each other and get what they need. Distributors can be more stable on a big and strong road.
Third, to choose a good partner Once there was such a story, a young man, asked a master, "How can I become a millionaire?" The master replied: "Who are you with?", young Humanity: "I'm all with some people like me," the master replied: "You want to be a millionaire, then you're with the millionaires," and the young man again asked, "How can I be Become a multi-millionaire?" The master replied: "Then you are with the multimillionaires." The simple implication of this story is that you need to be with what kind of person you want to be. For dealers, this principle also applies. As a distributor, if you want to become a big and strong distributor, you should choose to cooperate with excellent companies and grow together with excellent brand companies. People often say that selection is more important than hard work. As a dealer chooses a good company, they can learn from outstanding companies in the process of growth. Advanced management methods, advanced marketing awareness, and advanced business concepts can only be used and utilized. The excellent brand of the company builds a good development platform for its own rising channel. If you choose a bad company, wrong decisions will not produce good results in the wrong direction.
Fourth, to establish their own marketing management model Each successful dealer has its own unique marketing management model, this marketing management model is the dealer's "unique secrets", but also the dealer's housekeeping skills is a dealer to obtain profits The magic weapon, as the saying goes, “There is no rule, not a radius,†and for dealers, the determination of the marketing management model means that the distributor channel construction, product product portfolio construction, marketing system structure, organization operation process, etc. are determined. This is A trade-off process is also a reference standard for dealers to choose whether to face a large number of products. If such a marketing management model is lacking, it is easy for dealers to not know the trade-offs when faced with numerous temptations. What you want to see when making money is what you want to do. As a result, the distributor will eventually deviate from its main business and development direction. “Against sesame seeds and lose watermelon,†it is difficult to build its own advantages on the path of specialization and it cannot attract the attention of outstanding enterprises. , also lost the opportunity to do big and strong.
Fifth, to do a good job in the terminal channel service and control An important criterion in which a company chooses a dealer is the dealer's ability to control the channel. It can be said that the ability to control the channel is a reason why the company chooses a dealer, but in reality In China we often find that many dealers are most likely to ask about the number of salespersons they can support. We believe that only business support salesmen can do a good job. Actually, this is a manifestation of dealers' ability to control their own channel members and terminals, and it is also a manifestation of the weakness of dealers.
As a dealer of a company, its purpose is to achieve rapid distribution through the network channels of distributors and so on. A strong distributor can make its products spread to any channel under its jurisdiction in a short period of time. The purpose of consumers to meet, to achieve the possibility of sales, and as a distributor to achieve their own strength, it must have this core competitiveness, this core competitiveness is the dealer's ability to control the terminal members of the channel, because for the distribution For this group of people, if it is difficult to take advantage of financial strength, personnel, or other factors, it is difficult for dealers to build their own core. The ability to do this, and to do so this requires the distributor to build their own channels first, to make their channel members profitable, and secondly, to provide channel members with no worries through channel member services. Channel members trust and support themselves so that distributors have long-term cooperation with outstanding companies and are powerful Own capital.
Sixth, there must be a strong entrepreneurial spirit, which is a state of survival, and continuous improvement is also a state of existence. However, in today's increasingly competitive market, failing to enter the distributor means backwards, which means that it is opposed by the adversary. Beyond, as a distributor, if you want to be big and strong yourself, you must not be satisfied with your current status quo, keep a strong desire for action and initiative, and make your own eyes look farther and make your own goals. Bigger, in order to make oneself succeed after a successful pursuit of another success, put yourself on the brink of failure every moment, so that you always have a strong sense of crisis, and constantly strive to find new goals and achieve The goal of becoming bigger and stronger.
VII. To establish a sales team When it comes to establishing a sales force, many dealers either have to worry about too much expenses, or have to worry about not being able to feed their business staff, are unwilling to find someone to build a team, and stick to their own “marriage shop†model. The result is that oneself will never be a small boss again, because "the husband and wife shop" is doomed to be unable to grow big, the strength of the individual is big enough to end all the time again; And there is a part of the dealer is willing to recruit people also often let oneself Sons and daughter-in-laws are either friends or relatives. They have no experience or training. They are learning by doing. It does not matter whether they learn right or wrong. The key is to be able to work according to the wishes of the boss. Take it for granted that these “spray troops†are their own sales force, and the end result is that these dealers may be bigger, but they are only superficially large. Once a wind blows, the birds are scattered, because “ It is difficult to be strong because of the need for a solid and professional foundation. Therefore, it is necessary to be a distributor. If you have a big and strong goal, you must establish a complete sales team. This team must have a management system, an operating model, a professional division of labor, and personnel should be trained to have professional skills. Only by establishing such a sales force can Dealers conduct professional market operations in order to better understand the intentions of cooperative companies, and only good and excellent companies are willing to cooperate with them. Only in this way can dealers free themselves from everyday things and focus on thinking about themselves. In order to develop its future, realize its strong desire.
Eight, to strengthen the ability to promote products Excellent from ordinary, ordinary gestation great, any product is not born is a best-selling product, the development of its products will always follow a from the best-selling to best-selling to hot trajectory, Many dealers are always full of regrets when they see that the products that they have found in their own hands have become best sellers in the hands of others. In fact, this side reflects the weak links in the ability of distributors to promote products. In fact, this kind of regret is completely unnecessary, and the opportunity is always for those who are prepared. Each company will continue to launch its own new products every year. As dealers, as long as they continuously strengthen their product promotion capabilities, opportunities will always come. The stronger the ability of a company to promote new products, the more new products are created, the greater the influence on the network operators in the market, the greater the attraction to the company, and the greater the possibility of dealers obtaining support, the greater the potential The stronger the possibility is, the faster it will be.
First, we must have a good idea In the modern enterprise marketing activities in the choice of dealers, the first element of the selection of dealers is undergoing a fundamental change in the past is to see the scale of the sales force, but now value What is true is that the concept of the distributor is consistent with that of the company, especially the outstanding ones, because only the concept of the distributor is consistent with that of the company, and it is possible to keep pace with the company in terms of ideas and goals, and reduce the friction in the process of cooperation. So that both parties can develop quickly and achieve win-win results in the cooperation. Therefore, for any dealer, whether there is a good idea is the key to the problem, if you want to make yourself bigger and stronger, bigger and bigger is to move forward. The first step, choose a good company, have a good product, is a prerequisite for the expansion of the dealer, a good idea can undoubtedly quickly find a reliable backer for their own development, for the dealer to achieve large and strong Establish basic guarantees.
Second, we must have a sense of cooperation and good at cooperation Modern business management pay attention to the division of labor and cooperation in the use of the director, the world's business needs the mutual support of all parties in order to have perfect results, and all this all need cooperation. As a hub for companies to link the middle links of the market, dealers often deal with companies, and they have to deal with members of distribution channels at all levels. The dealer’s status and nature require that dealers first must have a sense of cooperation because only Good corporate cooperation and good cooperation between channel members can last a long time. Secondly, distributors are part of a regional market of a company. Some manufacturers’ promotional activities require dealers to assist in landing and implementation, and dealers need to conduct marketing activities. Manufacturers provide necessary understanding support and channel member's help. In particular, dealers must cooperate with members of the channel from time to time, and always face a variety of channel members. This requires dealers to be good at cooperating with them. Only cooperation is good. Only in this way can companies, distributors and channel members complement each other and get what they need. Distributors can be more stable on a big and strong road.
Third, to choose a good partner Once there was such a story, a young man, asked a master, "How can I become a millionaire?" The master replied: "Who are you with?", young Humanity: "I'm all with some people like me," the master replied: "You want to be a millionaire, then you're with the millionaires," and the young man again asked, "How can I be Become a multi-millionaire?" The master replied: "Then you are with the multimillionaires." The simple implication of this story is that you need to be with what kind of person you want to be. For dealers, this principle also applies. As a distributor, if you want to become a big and strong distributor, you should choose to cooperate with excellent companies and grow together with excellent brand companies. People often say that selection is more important than hard work. As a dealer chooses a good company, they can learn from outstanding companies in the process of growth. Advanced management methods, advanced marketing awareness, and advanced business concepts can only be used and utilized. The excellent brand of the company builds a good development platform for its own rising channel. If you choose a bad company, wrong decisions will not produce good results in the wrong direction.
Fourth, to establish their own marketing management model Each successful dealer has its own unique marketing management model, this marketing management model is the dealer's "unique secrets", but also the dealer's housekeeping skills is a dealer to obtain profits The magic weapon, as the saying goes, “There is no rule, not a radius,†and for dealers, the determination of the marketing management model means that the distributor channel construction, product product portfolio construction, marketing system structure, organization operation process, etc. are determined. This is A trade-off process is also a reference standard for dealers to choose whether to face a large number of products. If such a marketing management model is lacking, it is easy for dealers to not know the trade-offs when faced with numerous temptations. What you want to see when making money is what you want to do. As a result, the distributor will eventually deviate from its main business and development direction. “Against sesame seeds and lose watermelon,†it is difficult to build its own advantages on the path of specialization and it cannot attract the attention of outstanding enterprises. , also lost the opportunity to do big and strong.
Fifth, to do a good job in the terminal channel service and control An important criterion in which a company chooses a dealer is the dealer's ability to control the channel. It can be said that the ability to control the channel is a reason why the company chooses a dealer, but in reality In China we often find that many dealers are most likely to ask about the number of salespersons they can support. We believe that only business support salesmen can do a good job. Actually, this is a manifestation of dealers' ability to control their own channel members and terminals, and it is also a manifestation of the weakness of dealers.
As a dealer of a company, its purpose is to achieve rapid distribution through the network channels of distributors and so on. A strong distributor can make its products spread to any channel under its jurisdiction in a short period of time. The purpose of consumers to meet, to achieve the possibility of sales, and as a distributor to achieve their own strength, it must have this core competitiveness, this core competitiveness is the dealer's ability to control the terminal members of the channel, because for the distribution For this group of people, if it is difficult to take advantage of financial strength, personnel, or other factors, it is difficult for dealers to build their own core. The ability to do this, and to do so this requires the distributor to build their own channels first, to make their channel members profitable, and secondly, to provide channel members with no worries through channel member services. Channel members trust and support themselves so that distributors have long-term cooperation with outstanding companies and are powerful Own capital.
Sixth, there must be a strong entrepreneurial spirit, which is a state of survival, and continuous improvement is also a state of existence. However, in today's increasingly competitive market, failing to enter the distributor means backwards, which means that it is opposed by the adversary. Beyond, as a distributor, if you want to be big and strong yourself, you must not be satisfied with your current status quo, keep a strong desire for action and initiative, and make your own eyes look farther and make your own goals. Bigger, in order to make oneself succeed after a successful pursuit of another success, put yourself on the brink of failure every moment, so that you always have a strong sense of crisis, and constantly strive to find new goals and achieve The goal of becoming bigger and stronger.
VII. To establish a sales team When it comes to establishing a sales force, many dealers either have to worry about too much expenses, or have to worry about not being able to feed their business staff, are unwilling to find someone to build a team, and stick to their own “marriage shop†model. The result is that oneself will never be a small boss again, because "the husband and wife shop" is doomed to be unable to grow big, the strength of the individual is big enough to end all the time again; And there is a part of the dealer is willing to recruit people also often let oneself Sons and daughter-in-laws are either friends or relatives. They have no experience or training. They are learning by doing. It does not matter whether they learn right or wrong. The key is to be able to work according to the wishes of the boss. Take it for granted that these “spray troops†are their own sales force, and the end result is that these dealers may be bigger, but they are only superficially large. Once a wind blows, the birds are scattered, because “ It is difficult to be strong because of the need for a solid and professional foundation. Therefore, it is necessary to be a distributor. If you have a big and strong goal, you must establish a complete sales team. This team must have a management system, an operating model, a professional division of labor, and personnel should be trained to have professional skills. Only by establishing such a sales force can Dealers conduct professional market operations in order to better understand the intentions of cooperative companies, and only good and excellent companies are willing to cooperate with them. Only in this way can dealers free themselves from everyday things and focus on thinking about themselves. In order to develop its future, realize its strong desire.
Eight, to strengthen the ability to promote products Excellent from ordinary, ordinary gestation great, any product is not born is a best-selling product, the development of its products will always follow a from the best-selling to best-selling to hot trajectory, Many dealers are always full of regrets when they see that the products that they have found in their own hands have become best sellers in the hands of others. In fact, this side reflects the weak links in the ability of distributors to promote products. In fact, this kind of regret is completely unnecessary, and the opportunity is always for those who are prepared. Each company will continue to launch its own new products every year. As dealers, as long as they continuously strengthen their product promotion capabilities, opportunities will always come. The stronger the ability of a company to promote new products, the more new products are created, the greater the influence on the network operators in the market, the greater the attraction to the company, and the greater the possibility of dealers obtaining support, the greater the potential The stronger the possibility is, the faster it will be.
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