Coming into September, the so-called "Golden 9 Silver 10" is gradually approaching the peak season of home improvement. For consumers, it will face a wave of promotion storms. However, how to do a good job in planning the major building materials stores The promotional activities pay attention to fraudulent promotions when they are truly affordable. 1, special offer package special package is a home building materials industry is very good at a promotional form, which is not a single product, but the combination of goods. For example, during the Golden Week period, products such as sinks and sanitary wares will be launched into specific packages, and cabinets, floors, and closets will also be presented as accessories, and will be sold as packages with the main products. The furniture of the combined package is mostly the main model of the big brand, and the price is relatively affordable. Most home improvement packages are basic styles and lack style personality. Therefore, unless you don’t have too many fashion pursuits for your new home, follow the “can use it right†concept, otherwise, don’t regret it for the sake of small profits. 2. Some building materials supermarkets that have rushed to buy in a limited time have launched a three-hour, five-fold discount sale with a limited amount of gold. Some of the well-known products with strong prices in limited-time buying are not included in the activities or the discounts are relatively small. It is also uncertain whether these discounted products are discounted on the basis of the original price. 3, Shopping Draw The traditional lottery Needless to say, most consumers will not hope to be in the fortunes of free fall. But there is also a discount draw, which has a certain value. With discounted bills, the goods are discounted according to the discounts they receive, and they are 100% winning. However, what they currently see on the market is 9.5 fold. Regarding the lottery as an added value, focusing on quality, price, service, environmental protection and other core values ​​is the key. 4, shopping rebate coupon is an important promotional method second only to discount, especially by the home supermarket favor. However, due to the abuse of rebates by some businesses, this promotion method has been questioned by many parties. For example, during the Golden Week, a well-known building materials supermarket launched a "come back 2000 yuan back to 1000 yuan" rebate activities, the surface looks very attractive, can be used only for 1,000 yuan ticket vouchers used in cabinets, and over 4,000 yuan to use 1000 The voucher is equivalent to a discount of RMB 1,000 per consumption of RMB 7,000, and it is not enough to buy cabinets for RMB 4,000. Overbooking cannot be used for rebates. Therefore, accounting is only equivalent to a price of around 80%. The best use of the coupons is that there are many types of shopping needs that require one-stop shopping. In addition, it is also necessary to carefully scrutinize the total amount of money that must be spent/the total price of the purchased commodity = the average discount, and then compare it with the prices in other stores and online, and not be fooled by the surface amount of the coupon. 5. Direct discounts Direct discounts are the most popular promotions for consumers, with the simplest and most direct advantages. However, behind the convenience and benefits, there will inevitably be restrictions. Well-known brand products, the fewer opportunities for direct discount, but more inclined to uniform retail prices. Therefore, excessively discounted brands tend to be less well-known brands. Want to understand the target brand's unified discount clearly, need to run several building materials city, building materials supermarket, understand the discount market. At the same time, lock up key holidays and compare them with usual discounts. In addition, many parties may use the competition between merchants to obtain more discount opportunities.
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