Changes in the Taoist City Explore the Five Major Trends of Ceramic Development in 2011

Farewell to 2010, announced the end of the first decade of the 21st century. The past decade has been a decade of ups and downs in the ceramics industry in China. Ten years have changed, and ten years have passed. Who has fallen? Will become history dust! In the next decade, what are the highlights and who is the world? Let us explore and explore the five major trends in the development of the ceramic industry in 2011.

Trend 1: ceramics to the countryside

In 2010, the building sanitary ceramics industry experienced extreme cold. In early 2010, a red-headed document “Building Materials to the Countryside” stimulated the vast rural market to open its embrace to architectural ceramics. On November 14th, the “2010 Building Materials to the Countryside” promotion conference sponsored by the China Building Materials Distribution Association released the list of “the first batch of pilot units for building materials to the countryside”, and more than 50 building and sanitary ceramics companies and distribution companies were on the list. On the famous. Ceramics companies first entered the "building materials to the countryside" list of 51 ceramic sanitary ware manufacturers won the pilot, which is China's building materials and building materials circulation industry to promote building materials to the countryside to make another positive action.

Comments: Ceramics can catch up with the "building materials to the countryside" this bus is gratifying, but ceramics and cement and other building materials are very different from the countryside, most of the ceramics company channel is established in the first and second markets, for the building materials to the countryside Tao enterprises must consider channels, and they cannot go to the countryside without channels. There are also counties in the county-level market, such as the Pearl River Delta, the Yangtze River Delta, or some developed areas. Their spending power may be equivalent to the county-level units in other areas of prefecture-level cities in some places, or smaller administrative regions. How can we achieve the countryside? This is a question that is worth pondering. In 2011, ceramics to the countryside will become an important year for the entire ceramics industry to get a chance to reborn.

Trend 2: Cross-border operations

The term “cross-border” is highly sought after, such as cross-border design, cross-border marketing, and cross-border music. The “cross-border” operation has also become a hot topic and has become a practical action for many companies, especially in the ceramic industry. On December 16, 2010, Dongpeng Ceramics, a leading manufacturer of ceramic products in Guangdong, signed a cross-border cooperation agreement with Siemens in Guangzhou. Both parties will cooperate in product design, marketing, and procurement to jointly create an overall home concept. He Xinming, chairman of Dongpeng Ceramics, publicly stated at the signing ceremony: “This is undoubtedly a pioneering initiative in the domestic ceramic industry, and the radiation effect will also trigger industry shocks. Dongpeng Ceramics dares to stand in the limelight and find the future development of the industry. The new direction.” Wang Weiqing, vice president and chief sales officer of Siemens Home Appliances China, stated that through “something-in-kind marriage”, the two parties will cooperate closely in the market channels such as specialty stores and experience stores, and at the same time, they will extend into technologies, design, management, and other fields. Makes the brand influence of the two produce a superposition and multiplication effect, stimulating sales in the market. In 2011, cross-border cooperation will prevail in the ceramic industry, and ceramic companies will try to cooperate with companies outside the ceramic industry.

Comments: Cross-border business, perhaps a "squid", it may be a "wolf", whether it can bring a true new atmosphere for the ceramic industry is also unknown. But I hope it will bring a surprise and hopeful future for the ceramic industry. Cross-border business really reflects the fact that the concentration of ceramic brands is low, and it has also become a new appearance in the ceramics industry.

Trend 3: Mergers and reorganizations

In mid-December 2010, Shengtaofang, one of the earliest producers of antique bricks in the Chinese architectural ceramics industry, was pushed into the limelight by suddenly shutting down its headquarters showroom and showroom in China Ceramic City overnight. . Mao Jinghua, chairman of Foshan Shengtaofang Ceramics Co., Ltd., said that he is striving to have the right partner to join the operation, so that the San Tao Square brand continues to exist; the Eagle Group that completed the asset restructuring in August this year intends to acquire St. As one of the rumors of San Tao Square and Eagle, one of the earliest enterprises in the Chinese architectural ceramics industry to produce antique tiles, one is the old “big brother”, and in 2011, regardless of where the merger rumors will eventually go, both There will be a great deal of attention to the entire Chinese architectural ceramics industry.

Comments: It is not surprising that the Eagle brand after the reorganization of assets intends to expand the military antique tiles and acquire antique brick companies to expand the production and sales of Eagle Antique tiles. For St. Tao Square, an antique brick company with a history of 10 years, it is believed that as long as there is enough funds to inject, St. But each company has its own expansion model, and acquisition is also a way. Enterprises that are in good operating condition and want to expand and merging those enterprises that are difficult to continue operating are determined by the law of competition and are a normal phenomenon in the market economy.

Trend 4: County Market

Since the reform and opening up, China's ceramic economy has developed rapidly and the first-tier markets in large and medium-sized cities have become saturated. As a result, the ceramics industry has turned its sights on the market in the third and fourth grade counties and districts, where there is a “gold” waiting to be developed. Looking at China's entire East China county market, many ceramic giants have taken root here, preemptively occupying this "fengshui treasure." Although the county's ceramic market has a variety of brands, it has great potential. It is believed that more ceramic enterprises will not let this piece of cake in 2011.

Comments: Even if there is no "ceramics to the countryside," the emergence of three, four cities will also be ceramic market competition for new cake. Since the “money” landscape of the district and county markets is infinite, there is no reason why ceramic companies do not rush. In 2011, let us focus on the entire China's district and county markets to see the ceramic industry dominate.

Trend 5: Inkjet Trends

A few years ago, ink-jet ceramics became the mainstream product of ceramic powers such as Italy and Spain. However, its technology has always been implemented in China. Until last year, it began to lift the ban. From the beginning of 2010, Gold Asia launched the Avatar series of digital inkjet ceramic products. By October 2010, Foshan Ceramics' new Pearl Ceramics Group will launch ceramic inkjet technology products at the Tao Expo next week. Tao will also introduce ceramic ink-jet technology and be listed as a key project in Foshan to enhance its traditional industries. According to industry sources, there are at least 10 Foshan ceramic enterprises involved in the field of inkjet ceramics. In 2011, Foshan Ceramics will enter the "ink-jet era."

Comments: All along, due to the traditional ceramic printing like “copiers”, the imitation of the ceramic industry is more serious. Some companies have introduced new products and have markets, and other companies have copied them in order to homogenize the ceramic products. Since ink jet ceramics can realize personalized customized designs, the products are difficult to copy, which is conducive to the end of the ceramic industry's imitation of the wind. In 2011, the wave of inkjet will be popular in the industry.