The development of sanitary ware companies is very rapid. Sanitary ware products are also rapidly innovating. Foreign brands have accelerated the pace of expansion in the Chinese market, and Taiwan-funded enterprises have also carried out resource optimization and integration. The Chaozhou Sanitary Ware Company, which has suffered a setback in export sales, has also set its sights on the domestic market. What will happen to the sanitary ware market in China?
Recently, some people in the industry have made predictions on the development of China's sanitary ware industry from several different perspectives.
Make technological breakthroughs to enhance the status of the industry "The sanitary ware industry has its core technology, which is represented in the toilet. China's sanitary ware industry has failed to break through the core technology and it is difficult to lead the industry's development trend and grasp the right to speak in the industry." Hao believes that technology is one of the reasons restricting the development of Chinese sanitary ware brand, and the core technology of the sanitary ware industry is mainly flush technology for toilets, followed by glaze anti-fouling. According to ceramic sanitary industry sources, foreign brands have the core technology, so they can control the right to speak in the Chinese market. American American Standard entered the Chinese market in 1984 and was once ahead. Around 2000-2003, the situation began to change, and Kohler, who entered the Chinese market in 1995, came from behind and grasped the right to speak in the industry. Since 2003, it has been the world of Japan's TOTO. Among foreign brands, it has the largest market share and the highest sales. "Unless breaking through the core technology of the toilet flushing system, or foreign brands in the industry's leading position, China's ceramic sanitary enterprises are difficult to match." Industry sources said. It is reported that the "easy clean glaze" technology developed by Dongpeng Sanitary Ware Co., Ltd. can effectively deal with the problem of easy contamination on the surface of sanitary ware. It is also helpful for improving the status of Dongpeng Sanitary Ware in the industry. "From the output of products to the output of the technology, this is the law for the development of the sanitary ware industry in Chengdu." Said Pu Dingxin, president of Baitao Group. The development of foreign brands such as TOTO and Kohler into China brings technology, capital, and business models.
The branding process will speed up Xu Daokai, general manager of Luda Group. “Although there are many domestic sanitary ware brands, no one company in the mainland bathroom market has occupied 10% of the market share.†The marketing monopoly effect of big brands has not yet formed.
At present, the brand awareness of small and medium-sized sanitary ware companies has begun to awaken and attention has been paid to brand promotion. "Brand power is the sales force" point of view, bathroom companies are slowly accepting.
Resource integration will intensify industry insiders said that in today's era of resource integration, Hecheng and Luda's hand in hand, in the right circumstances, also meet the needs of the development of the sanitary ware industry, professional sanitary ware products manufacturers complement each other, there are also Help promote the faster development of the industry.
From Lehua Ceramics, represented by Wrigley, to the ceramic tile production field, to the metal and plumbing companies such as Jiumu, to enter the field of sanitary ceramics production, cross-product resource integration has become a trend in the sanitary ware industry. The integration of resources in adjacent production areas can also make up for some deficiencies in the enterprise itself, complement each other, and make use of their respective advantages in the professional field. As for how to integrate and how to integrate, it depends on the needs of each company and the basis for cooperation.
“When we open a store, we usually come out from manufacturers and discuss the product models and prices with manufacturers in related industries such as ceramics and lighting. Then the agents directly place orders with the relevant manufacturers. We do not participate in cross-industry profit distribution. Instead, it integrates cross-industry resources as a service support for distributors.†Wu Shaoxia, general manager of Lens Sanitary, said that cross-industry resource integration and resource integration within the industry has accelerated over the past few years.
Products will be more specialized In the current situation where product homogeneity is increasingly serious, many industry professionals recognize the importance of specialization. "Concentrate, focus, professional, can do sanitary products. Professional positioning, is conducive to us from raw materials, product development and design, and other aspects to ensure that the products of high quality and high price. Specialization is our success. "Wu Shaoxia, for example, said that, such as the appearance of the product, some of the human nature, people feel more comfortable design, only professional, focused on the road manufacturers, in order to make the product better and better. Currently in Foshan, Chaozhou and other producing areas, many companies are advancing on the road to specialization. At present, the domestic consumer demand for bathroom products is not only satisfied with its use of functions, but also focuses on the function of the products to satisfy psychological needs. “Some foreign sanitary ware products are designed very comfortably and very touchingly. In terms of design, they have already achieved specialization. Some very small details, such as the special design of the chute off the drawer, make the drawer slow down at the moment of closing. , Closed slowly, without any sound, this design is entirely from the perspective of the user.This professional path, we have many things to learn, especially the soul of product design. Fashion, vitality, is our pursuit of Wei-European sanitary ware. Foshan City Wei-Europe bathroom chairman Liang Yong-Cheng also believes that professionalism is one of the future trends in the sanitary ware industry.
Stores Accelerate the Integration of Terminal Sales Resources The terminal industry marketing of the sanitary ware industry is still taking the road of specialty stores and the investment is relatively large. This is a problem that every enterprise and business will face. “Every business has a headache, but there is no way to do it. Manufacturers will generally choose key markets, key customers, and give a certain degree of tilt in support policies.â€
In the sanitary ware industry, manufacturers' sales cannot be separated from stores, prompting the rapid emergence of large professional stores in the terminal.
Companies that require entry must have a specialty store. These two professional stores are accelerating the integration of terminal sales resources. It is reported that this year, Red Star · Macalon opened more than 20 professional stores in the country, has more than 40 stores across the country. Actually, the House has added 10 stores this year, and it will add 20 stores next year. These two superstores will use the Gome and Suning models of the home appliance industry to accelerate the integration of terminal sales resources. This will inevitably accelerate the integration of terminals and dealers, and will drive a series of changes in upstream manufacturers.
Services pay more attention to detail It is said that taste is reflected in the details. Without details, there is no taste. The company's terminal services are also the reason. Only by paying attention to details can we win consumers. In terms of details, Lens bathroom launched "6+1" and red carpet service at the terminal. Among them, the red carpet service was launched during the 3.15 period this year. Since its launch, it has been welcomed by customers and consumers. “When we come to install products for our customers, we will put on a red carpet and let customers feel that we respect them. At the same time, we will also protect the site at the installation site, such as installing workers wearing gloves, shoe covers, and installation. Then use a towel to clean the site and keep it tidy after installation. Wu Shaoxia, general manager of Lance's bathroom, said that practice has proved that the word-of-mouth effect of the brand among consumers is very good through the attention to detail services. The dealers also welcome the manufacturers. This measure.
The continuous development of sanitary ware companies next year, sanitary products should focus on quality improvement and innovation, but also pay attention to the improvement of service, so as to stay in the attention of consumer groups.
Recently, some people in the industry have made predictions on the development of China's sanitary ware industry from several different perspectives.
Make technological breakthroughs to enhance the status of the industry "The sanitary ware industry has its core technology, which is represented in the toilet. China's sanitary ware industry has failed to break through the core technology and it is difficult to lead the industry's development trend and grasp the right to speak in the industry." Hao believes that technology is one of the reasons restricting the development of Chinese sanitary ware brand, and the core technology of the sanitary ware industry is mainly flush technology for toilets, followed by glaze anti-fouling. According to ceramic sanitary industry sources, foreign brands have the core technology, so they can control the right to speak in the Chinese market. American American Standard entered the Chinese market in 1984 and was once ahead. Around 2000-2003, the situation began to change, and Kohler, who entered the Chinese market in 1995, came from behind and grasped the right to speak in the industry. Since 2003, it has been the world of Japan's TOTO. Among foreign brands, it has the largest market share and the highest sales. "Unless breaking through the core technology of the toilet flushing system, or foreign brands in the industry's leading position, China's ceramic sanitary enterprises are difficult to match." Industry sources said. It is reported that the "easy clean glaze" technology developed by Dongpeng Sanitary Ware Co., Ltd. can effectively deal with the problem of easy contamination on the surface of sanitary ware. It is also helpful for improving the status of Dongpeng Sanitary Ware in the industry. "From the output of products to the output of the technology, this is the law for the development of the sanitary ware industry in Chengdu." Said Pu Dingxin, president of Baitao Group. The development of foreign brands such as TOTO and Kohler into China brings technology, capital, and business models.
The branding process will speed up Xu Daokai, general manager of Luda Group. “Although there are many domestic sanitary ware brands, no one company in the mainland bathroom market has occupied 10% of the market share.†The marketing monopoly effect of big brands has not yet formed.
At present, the brand awareness of small and medium-sized sanitary ware companies has begun to awaken and attention has been paid to brand promotion. "Brand power is the sales force" point of view, bathroom companies are slowly accepting.
Resource integration will intensify industry insiders said that in today's era of resource integration, Hecheng and Luda's hand in hand, in the right circumstances, also meet the needs of the development of the sanitary ware industry, professional sanitary ware products manufacturers complement each other, there are also Help promote the faster development of the industry.
From Lehua Ceramics, represented by Wrigley, to the ceramic tile production field, to the metal and plumbing companies such as Jiumu, to enter the field of sanitary ceramics production, cross-product resource integration has become a trend in the sanitary ware industry. The integration of resources in adjacent production areas can also make up for some deficiencies in the enterprise itself, complement each other, and make use of their respective advantages in the professional field. As for how to integrate and how to integrate, it depends on the needs of each company and the basis for cooperation.
“When we open a store, we usually come out from manufacturers and discuss the product models and prices with manufacturers in related industries such as ceramics and lighting. Then the agents directly place orders with the relevant manufacturers. We do not participate in cross-industry profit distribution. Instead, it integrates cross-industry resources as a service support for distributors.†Wu Shaoxia, general manager of Lens Sanitary, said that cross-industry resource integration and resource integration within the industry has accelerated over the past few years.
Products will be more specialized In the current situation where product homogeneity is increasingly serious, many industry professionals recognize the importance of specialization. "Concentrate, focus, professional, can do sanitary products. Professional positioning, is conducive to us from raw materials, product development and design, and other aspects to ensure that the products of high quality and high price. Specialization is our success. "Wu Shaoxia, for example, said that, such as the appearance of the product, some of the human nature, people feel more comfortable design, only professional, focused on the road manufacturers, in order to make the product better and better. Currently in Foshan, Chaozhou and other producing areas, many companies are advancing on the road to specialization. At present, the domestic consumer demand for bathroom products is not only satisfied with its use of functions, but also focuses on the function of the products to satisfy psychological needs. “Some foreign sanitary ware products are designed very comfortably and very touchingly. In terms of design, they have already achieved specialization. Some very small details, such as the special design of the chute off the drawer, make the drawer slow down at the moment of closing. , Closed slowly, without any sound, this design is entirely from the perspective of the user.This professional path, we have many things to learn, especially the soul of product design. Fashion, vitality, is our pursuit of Wei-European sanitary ware. Foshan City Wei-Europe bathroom chairman Liang Yong-Cheng also believes that professionalism is one of the future trends in the sanitary ware industry.
Stores Accelerate the Integration of Terminal Sales Resources The terminal industry marketing of the sanitary ware industry is still taking the road of specialty stores and the investment is relatively large. This is a problem that every enterprise and business will face. “Every business has a headache, but there is no way to do it. Manufacturers will generally choose key markets, key customers, and give a certain degree of tilt in support policies.â€
In the sanitary ware industry, manufacturers' sales cannot be separated from stores, prompting the rapid emergence of large professional stores in the terminal.
Companies that require entry must have a specialty store. These two professional stores are accelerating the integration of terminal sales resources. It is reported that this year, Red Star · Macalon opened more than 20 professional stores in the country, has more than 40 stores across the country. Actually, the House has added 10 stores this year, and it will add 20 stores next year. These two superstores will use the Gome and Suning models of the home appliance industry to accelerate the integration of terminal sales resources. This will inevitably accelerate the integration of terminals and dealers, and will drive a series of changes in upstream manufacturers.
Services pay more attention to detail It is said that taste is reflected in the details. Without details, there is no taste. The company's terminal services are also the reason. Only by paying attention to details can we win consumers. In terms of details, Lens bathroom launched "6+1" and red carpet service at the terminal. Among them, the red carpet service was launched during the 3.15 period this year. Since its launch, it has been welcomed by customers and consumers. “When we come to install products for our customers, we will put on a red carpet and let customers feel that we respect them. At the same time, we will also protect the site at the installation site, such as installing workers wearing gloves, shoe covers, and installation. Then use a towel to clean the site and keep it tidy after installation. Wu Shaoxia, general manager of Lance's bathroom, said that practice has proved that the word-of-mouth effect of the brand among consumers is very good through the attention to detail services. The dealers also welcome the manufacturers. This measure.
The continuous development of sanitary ware companies next year, sanitary products should focus on quality improvement and innovation, but also pay attention to the improvement of service, so as to stay in the attention of consumer groups.
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