The development space for the hardware industry is very large. Luo Baihui, head of the International Die & Metals and Plastics Industry Suppliers Association, said recently that the survey of more than 80,000 consumers and retail and hardware markets shows that about 30% of hardware products are required. From house fittings, 50% of products depend on the supply capacity of some domestic hardware suppliers. More families want to see more hardware products offered by retailers. However, it is very regrettable that our market research is still very limited. For example, after investigation, we found that in the design of the entire kitchen, 16% of the market demand will increase every year, but as a retailer, we must understand the market and customer needs, and then develop solutions based on their needs in this sales. Pay attention to the points in the process.
1. Personalized requirements In the world, the hardware industry is moving from the tool industry in the traditional sense to the fashion industry. Consumption is trending toward personalization, quality, reasonable prices and more choices. Conforming to the trend, hardware retailers have no choice but to provide creative tools to their customers to meet their individual needs.
2. Quality is the foundation On another level, the relationship between hardware sales and human relations is a very important factor. In this factor, quality is the foundation, and good interpersonal relationships are more conducive to the opening of sales channels. The quality is Long-term cooperation guarantee.
3, do a good job in propaganda marketing on the basis of excellent products, we must do a good job in propaganda. Manufacturers must be good at promoting themselves and promoting themselves. Through the promotion of the company's brand strengths in the hardware industry, quality advantages, financial advantages, and other advantages of their own, so that more customers can understand and recognize us. Luo Baihui said that with the foundation of product quality, how to sell has become the key. Between the same grade of products, we must be good at mis-selling. Just like horse races, in the sales process, we use our second-class goods to compare with other people's first-class goods, and then we compare our first-class goods with his second-class goods, second-class goods and his cockroaches and other goods. Compare. Understand dislocation promotion, vigorously promote products, and actively and enthusiastically invest.
4. Pay attention to product structure adjustment Develop and produce high-tech and high value-added hardware products. At the same time, under the premise of striving to absorb and transform advanced technologies, we must start from various aspects and implement methods such as cost reduction plans and energy structure transformation to minimize waste, improve management levels, reduce unit costs, and increase the competitiveness of hardware products exports.
5, pay attention to the role of well-known e-commerce products, trade can not only save a significant reduction in manpower, material resources, reduce transaction costs and inventory, and more in hardware production enterprises to enter the international market to create a free and equal competition environment and more through e-commerce For a wide range of cooperation, China's hardware products companies have provided new opportunities for development.
6. Use financial instruments to evade exchange rate risk In foreign trade, increase the down payment ratio of the contract to reduce the risk of exchange rate changes and prevent exchange losses. If the contract down payment rate is increased from the previous 5%-20% to 30%-40%; The limits of appreciation may be stipulated in the contract, and if the limit is exceeded, the export price of the product shall be adjusted accordingly. In addition, experts suggest that companies can switch between **, early return of *****, and then into the United States **; using financial instruments to hedge against exchange rate risk, forward transactions, early lock forward exchange rate; commodity trading strive to use ** * settlement.
1. Personalized requirements In the world, the hardware industry is moving from the tool industry in the traditional sense to the fashion industry. Consumption is trending toward personalization, quality, reasonable prices and more choices. Conforming to the trend, hardware retailers have no choice but to provide creative tools to their customers to meet their individual needs.
2. Quality is the foundation On another level, the relationship between hardware sales and human relations is a very important factor. In this factor, quality is the foundation, and good interpersonal relationships are more conducive to the opening of sales channels. The quality is Long-term cooperation guarantee.
3, do a good job in propaganda marketing on the basis of excellent products, we must do a good job in propaganda. Manufacturers must be good at promoting themselves and promoting themselves. Through the promotion of the company's brand strengths in the hardware industry, quality advantages, financial advantages, and other advantages of their own, so that more customers can understand and recognize us. Luo Baihui said that with the foundation of product quality, how to sell has become the key. Between the same grade of products, we must be good at mis-selling. Just like horse races, in the sales process, we use our second-class goods to compare with other people's first-class goods, and then we compare our first-class goods with his second-class goods, second-class goods and his cockroaches and other goods. Compare. Understand dislocation promotion, vigorously promote products, and actively and enthusiastically invest.
4. Pay attention to product structure adjustment Develop and produce high-tech and high value-added hardware products. At the same time, under the premise of striving to absorb and transform advanced technologies, we must start from various aspects and implement methods such as cost reduction plans and energy structure transformation to minimize waste, improve management levels, reduce unit costs, and increase the competitiveness of hardware products exports.
5, pay attention to the role of well-known e-commerce products, trade can not only save a significant reduction in manpower, material resources, reduce transaction costs and inventory, and more in hardware production enterprises to enter the international market to create a free and equal competition environment and more through e-commerce For a wide range of cooperation, China's hardware products companies have provided new opportunities for development.
6. Use financial instruments to evade exchange rate risk In foreign trade, increase the down payment ratio of the contract to reduce the risk of exchange rate changes and prevent exchange losses. If the contract down payment rate is increased from the previous 5%-20% to 30%-40%; The limits of appreciation may be stipulated in the contract, and if the limit is exceeded, the export price of the product shall be adjusted accordingly. In addition, experts suggest that companies can switch between **, early return of *****, and then into the United States **; using financial instruments to hedge against exchange rate risk, forward transactions, early lock forward exchange rate; commodity trading strive to use ** * settlement.
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