The new generation of smart digital signage is more interactive and understandable.

Security exhibition network technology dynamic traditional digital signage solution, because it can centrally change the content on multiple displays within any specified time period, can allow remote or central control, save time, resources and costs, so it is widely accepted . In recent years, innovative technologies have greatly expanded the scope of application of traditional digital signage systems and provided new competitive advantages for points of sale, museums, hotels or restaurants. Today, the focus of the development of digital signage has quickly shifted to interactive content, becoming a hot topic in the market, and has gradually formed several significant megatrends to help the industry meet the next round of new development opportunities for digital signage.

1. Many problems that face recognition can solve

A big problem that outdoor advertising has faced for a long time has always been the vagueness of advertising effectiveness tracking. Media planners usually refer to it as CPM, which generally refers to the cost for every thousand people who come into contact with advertisements, but this is only a rough estimate at best. In addition to the more accurate explanation of online advertising pay-per-click, especially when it comes to digital content, people still cannot accurately measure the effectiveness of advertising media.

New technologies can work here: proximity sensors and cameras with face recognition can accurately measure whether a person is within range, or even detect whether the target audience is observing or watching the target media. Modern machine algorithms can even detect key parameters such as age, gender, and emotion by analyzing facial expressions on the camera lens screen. In addition, the interactive touch screen can click to measure specific content, and can accurately evaluate the effectiveness and performance of advertising campaigns. The combination of face recognition and touch technology can measure exactly how many target audiences respond to which content, and help to further create more targeted advertising and promotional activities, as well as continuous optimization work.

Second, the touch screen keeps the shop closed

Since the advent of the Apple iPhone, multi-touch technology has been quite mature, and the touch sensor technology that is occasionally suitable for larger display formats has advanced by leaps and bounds in recent years. At the same time, the cost price has been lowered, so it is more widely used in digital signage and professional fields In particular, in terms of customer communications. Through gesture sensing, you can intuitively operate interactive applications. This technology is rapidly increasing in the scope of display applications in public areas; especially in retail, point-of-sale product display and customer consultation interactive self-service solutions. Significantly. The store is closed, and interactive shop windows and virtual shelves can still display products and styles on site, so you can choose them.

3. Must the interactive application lay down?

Despite the growing availability of interactive multi-touch hardware, compared to the situation of smartphones and tablets in the B2C field, there is still a very lack of touch screen software and software developers in the B2B field. Therefore, until now, professional touch screen software has been developed independently on demand, and often requires greater effort, time, and financial resources; manufacturers and distributors naturally have difficulties in selling monitors, especially when they are inexpensive hardware The cost comparison with the cost of custom software development is simply unrealistic. To achieve greater success in touch-to-touch in the future, touch screens will require standardized software development tools and distribution platforms to ensure greater popularity and thus bring touch screen technology to a new level.

Fourth, object recognition to locate the product in the store

Another current trend of digital signage in the retail market: interactive product identification, which allows customers to freely scan any product; then, the corresponding information will be processed and displayed in multimedia form on the screen or the user's mobile device. In fact, product identification uses a variety of existing integrated technologies, including like QR codes or RFID chips, which literally just replaces the modern form of traditional barcodes and gives modern applications. For example, in addition to directly identifying the product on the touch screen, you can further use the round marker chip attached to the actual product as an auxiliary tool to display the exact location of the product in the store, and at the same time display the corresponding information on the screen. The operation interacts with the display.

5. The human audiovisual market has a bright future, and the industry looks forward to the golden development period

The development and market focus of digital signage in the next few years will focus on new interaction technologies and innovative solutions to achieve customer interaction and participation, and enhance the entire interaction process and experience. At the same time, with the development of more advanced audio and display technologies, the Internet of Things will interconnect everything, and cloud computing and artificial intelligence will drive growth. The audiovisual industry will be one of the pillars of future market development, and One of the major development hotspots will be in performance entertainment and new media experience. The large-scale transformation of the market has opened many exciting new platforms and business opportunities for enterprises and industry players. Trends and data show that the development prospects of the audiovisual market in the next few years are bright. What is certain is that the industry is ready to welcome the golden growth period of new opportunities for the professional audiovisual and integrated experience industry.